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Developing Creative Leaders featuring Vann Graves
Episode 4528th February 2023 • Brand Story • Steve Gilman
00:00:00 00:45:31

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Vann Graves was told early on in his advertising career — don’t fall in love with your work, respect your work. As creators, we always need to balance our visions with what the client actually needs, so being fearless and open to new ideas is paramount to finding success in the business world. As the Executive Director of the VCU Brandcenter, Vann is helping develop the next generation of critical thinkers, problem solvers, and creative leaders, and in this episode of Brand Story, he’s sharing his advice with our listeners.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

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Episode Chapters:

(00:00) Introducing Vann Graves

(02:27) The Brand Center at VCU - Training Students to be Creative Problem Solvers

(04:13) Developing Creative and Critical Thinkers at the Brand Center

(07:52) Vann Grave's Family History in Richmond

(11:35) Advice For Professionals in Marketing & Branding: Travel, See The World

(18:48) How Brand Agencies Need To Change

(21:32) How To Be a Leader - Vann Grave's Military Service

(26:16) Trust in Teams & Leadership

(29:58) Prerequisite Qualities For Careers in Branding & Marketing

(35:59) Vann Grave's Dad Humor Helped His Career

(38:40) Vann's Kids Give Him Fresh Perspective

(42:32) Vann's Advice to His Younger Self: Take the Leap



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