Most people know that A/B testing is an important part of cold email. However, most get it wrong!

Whether it’s A/B testing the wrong things, or not A/B testing for long enough… we showed you proven frameworks (with DATA) to give you a bullet-proof strategy for testing your way to a successful campaign.

Jed Mahrle joined to share real examples from the dozens of outbound campaigns she’s created.

You'll Learn:

• Why most people get A/B testing wrong
• How to prioritize your A/B tests (and do it the right way)
• How to analyze A/B test data

The Speakers:

Jed Mahrle

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