Ever wonder if your podcast is actually doing anything for your business… or if it’s just another thing on your plate? Whether you’re podcasting already or still dreaming about launching, this episode is for you.

In this special 250th episode, I’m pulling back the curtain on how I built a podcast that’s lasted four years, what I’ve learned, and how my approach is shifting. I’m not some podcasting guru—I’m an online business owner who figured out how to make podcasting actually work for me.

So if you’re feeling like your show is more effort than outcome—or you’re podcast-curious but overwhelmed—this episode will help you cut through the noise and find your own rhythm.

In this episode, you’ll hear…

1. Why I waited four years into business to start my podcast (and why that was the perfect timing)
2. What I thought podcasting would do for my business—and what actually happened
3. The surprising role podcasting plays in nurturing and converting my audience
4. How I’ve kept podcasting consistent for 250 episodes—without losing my mind
5. The tools and tech I use to keep podcasting sustainable
6. My new “YouTube-first” strategy and what’s changing next

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Get Sam’s free weekly newsletter, Sam’s Sidebar
2. Listen to Episode 247: Craft + Commerce Recap: What I Heard In The Hallways (Not on Stage)
3. Listen to Episode 248: How To Write Emails People Actually Want To Read
4. Listen to Sam's episode of Off The Grid
5. Check out Sam's YouTube Channel and watch Start Your Online Business Legally in 3 Days (+ free legal guide)
6. Sam's Tech Gear: Shure MV7 Mic (affiliate link), Ring Light (affiliate link), & DJI Osmo Pocket 3 Creator Combo
7. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER