We are increasingly addicted to Mobile Devices and the Data.AI State of Mobile 2024 shows some pretty interesting research into our addictions.

Takeaways

• App downloads were up 1%, to 257 Billion. That’s 489,000 apps downloaded per minute. 
• Consumer spending hit a new high at $171 billion (+3% YoY) following a 2% YoY dip in 2022.  That’s $325,000 per minute. 
• On average we are spending 5 hours per day, per user in mobile apps. That’s up 6% and it equates to ⅓ of our daily awake hours.
• So with everyone spending more time in apps, it makes sense that mobile ad spend is up 8% to $362 Billion! 
• 11.1% increase in app spend to $64B

Interesting Outtakes

• Ellie had a Blackberry at University :)
• Truth Social, a social media app owned by Donald Trump, gained popularity quickly.
• Mobile ads are increasingly focused on video content.
• Consumers are more willing to pay for apps due to improved quality and experiences.
• Government-sponsored concerts have seen increased demand.
• Caution should be exercised when consuming information from certain apps.