Attention all coaches! This episode is all about WHY you as a coach, should become an author. Whether you've been in coaching for a while and have been thinking about a book, or you're brand new and looking to write one - there's a reason as to why. This episode I share the ten most common reasons why coaches want to write their book. Expect me to talk about the following reasons:

• Establish Authority and Credibility
• Expanded Reach and Impact
• Diversify Revenue Streams
• Builds Trust and Connection
• Legacy and Longevity
• Differentiation and Competitive Advantage
• Personal and Professional Growth
• Opportunity for Thought Leadership
• Marketing and Branding Tool
• Personal Fulfillment and Satisfaction

Do any of these resonate with you? Listen to this episode to really get clear on your WHY.

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I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, feel free to download a copy of Publish To Impact or see how we can work together.

Reach out to me:

Instagram: https://instagram.com/blake_devos

Website: https://www.blakedevos.com

It's Free!

Download your free copy of Publish To Impact: https://dl.bookfunnel.com/ky953o83t5

Work with me:

Write your book with Idea To Asset: https://www.blakedevos.com/idea-to-asset

Book in a call to see how I can help you write your book: https://www.blakedevos.com/clarity-call

Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2024 The Publish To Impact Podcast Blake de Vos

Ep08: Why Every Coach Should Become An Author

[00:00:48] So this episode, I want to explore why every coach should become an author. I'm going to give you the 10, most common reasons as to why. Some might resonate with you some may not, but these are the most 10 common reasons why coaches write books to maximize their impact. So number one, establish authority and credibility. Publishing a book allows you to establish yourself as an expert in your field.

[00:02:29] Number three is it's a good way to diversify your revenue stream. Writing a book opens up opportunities for additional income. That wouldn't be in your coaching program or even beyond the royalties. I mean, obviously your royalties can be, a different revenue stream but you could also secure speaking engagements with a book and even develop products or services based on your book content. So for example, you may have a one-to-one or a group coaching program. And that is for your specific people, but. In a general sense. It's well-established and it's a part of what you offer. You then may also write a book and what you might write a book about is something more specialized than what it is you offer.

[00:03:43] And that is coming off the back of the credibility and authority that you have when you publish a book. The fourth reason why every coach should become an author. Is because it builds trust and connection. Think about this. A well-written book deepens the connection between a coach and your client. Or a potential client. Readers really often feel a sense of trust and rapport. When people have purchased books of mine, the six pillars of a rewarding life. For example, I've had people email me from all around the world and they've gone. Your book really helped me. Your book really changed my life. I have no idea who these people are. But what a book does it creates trust and connection.

[00:04:47] When people come up to you and say, your book really helped, it will really help you in the future, working with potential clients and it will help them trust you and they really believe in what it is you do.

[00:05:20] You might have a coaching program and you might continually evolve that program. For people who aren't aware of that program, but they're also aware of that book. You've really established and you've really educated. Somebody who you may not. Even know. So your impact, it really cements itself in a book.

[00:06:05] So let's look at it this way. If you're new to coaching and you don't really have an audience yet, you know what you do, and the services you offer are really going to help people. And. There's another coach in your exact industry or exact marketplace. Who you feel like is almost on the same journey as you, in terms of earlier on and they don't have a huge audience yet. If you've got a book that helps solve problems for your potential clients. That is really the competitive advantage that I'm talking about when it comes to generating leads and really growing your audience from there. The differentiation is you've got the book and someone else may have a PDF or a checklist. To, try and bring people into their world.

[00:07:10] So having a published book is really beneficial when it comes to differentiating yourself, especially earlier on. And then you can also use that as a tool later on. We, once you've built that audience, you can automatically. Use that book as a tool to differentiate yourself from the pack.

[00:07:38] The title of my book is published to impact how to write, publish, and launch a nonfiction book to amplify your business and ignite personal growth. So the process of writing a book is such a transformative journey for coaches and it leads directly to personal and professional growth, because when you write a book you're required to reflect, research and refine all your ideas and get clarity and understanding in your subject, your expertise, what you offer to clients, you know, we've all heard that when you actually write your goals down they're more likely to come to fruition. But what about when you write your book? When you write your book, there is so much clarity that goes on from start to finish. That growth is inevitable. It's life-changing is game-changing and it really helps navigate you through your business, your coaching business as well.

[00:08:43] The eighth reason why every coach should write a book is to establish thought leadership.

[00:09:33] And if you can use that book to create that context, It's a really powerful tool to shape the future of your field and get it into the right hands of the people who want to learn. A boot provides coaches with a platform to delve deeper into topics that matter most. And whether it's exploring trends or debunking myths or. You know, bringing to light important research The explanation that you can provide in a book really allows you to showcase your expertise in a way that's not only just comprehensive but accessible and it really attracts attention and respects from peers and clients all in your industry.

[00:10:47] So let's look at published impact as an example.

[00:11:19] You don't have to sit there and think of, oh, what am I going to write today? What am I going to. Put out. You know, it makes sharing your content on social media for your coaching business, a whole hell of a lot easier.

[00:12:31] A book travels far. Third reason you get to diversify your revenue stream. So whether that's earning money through your book royalties or developing a coaching program on your book or specialized coaching program. There are different ways to diversify your revenue stream from your book. The fourth reason is trust and connection.

[00:13:01] Fifth reason, legacy and longevity. A book creates a legacy. You can either write a book to create a legacy, or you can write a book to leave a legacy depending on where you are in your coaching. Journey. If you're at the backend of it, you might use that book as a legacy leaver. Or you could speak in creating a legacy. dOn't think that you have to really be at the end of your coaching journey to write a book.

[00:13:29] The sixth reason why every coach should become an author is the differentiation and competitive advantage. So these days where. Online coaching is really prevalent. You. You know, you've got that many. Fitness coaches online.

[00:14:29] The ninth reason is your book can be a marketing and branding tool. So you can use your book to generate leads, give it away for free or you can use it to. Attract attention, generate publicity. Podcast tours, all that kind of stuff. There's plenty of ways to market and brand your book and your coaching business. and the final reason is the fulfillment you get and the satisfaction when you write and publish a book.

[00:15:24] After you write down your two reasons why. I want you to then narrow down an idea. Think of the idea. That you really want for your book?

[00:15:52] If you want that book written today. Or two. If now's not the right time for you. You know exactly the process of how to get started in the future. So I'm going to leave you with that. Write down your two reasons why you want to become an author. Reach out to me with your book idea, I'll get back to you and then we can have a chat.

[00:16:15] . So that's all I've got for you today, I hope you have really taken a lot away from this episode. And as always, if you live in Perth and you want me to get, send you a copy of. Published impact, write down your two reasons why you want to become an author. And I'm more than happy to send you a paperback copy.