No one opens a restaurant with a Michelin Star on the door. You have to earn it.

The same is true with marketing. You can’t go straight from doing no marketing at all to showing up every day with a wide range of engaging multimedia content. Yet this is often the expectation people put on themselves. And not least because they regularly hear from ‘experts’ that this is how to make it work.

Just like a good chef, you have to experiment with your marketing menu, learn what gets a rave reaction, what the regular favourites are, and what comes back to the kitchen uneaten. After a lot of practice and experimentation, you create a marketing menu that people can’t resist.

You can watch the bear on Disney+ https://www.disneyplus.com/en-gb/series/the-bear/52m6nx7HoP5F