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Leading the flock in New Zealand merino products to Japan with Jacqui Miyabayashi - Part 1
Episode 325th April 2022 • Jandals in Japan • Jayne Nakata & Catherine O'Connell
00:00:00 00:40:26

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This is Part 1 of a 2 part episode

Jacqui Miyabayashi is importing New Zealand merino + possum products to Japan and has found a way to appeal to a niche target market that also suits her own lifestyle. Merino wool garments do not have to be just for high performance outdoor activities. As Jacqui explains, with the right gear, anyone can be “outdoorsy”. New Zealand merino mixed with possum fibre is perfect for making very Japanese activities like viewing cherry blossoms and visiting temples much more enjoyable. 

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In this episode we're "shearing" how Jacqui is leading the flock!

  • How Jacqui arrived in Japan and found herself 20 years later starting a business that imports merino + possum products to Japan
  • Being your own influencer and sharing your story to reach Japanese consumer hearts
  • Straying from the “Performance outdoor wear” flock by showing New Zealand merino products in a variety of ways that appeal to Japanese consumers
  • Supporting New Zealand themed or influenced businesses operating in the Kansai area 

About Jacqui

Jacqui is a long term resident of Japan having originally come to Osaka on a working holiday visa. Since having two children she has pursued an entrepreneurial life starting and running various businesses. This has allowed her to be a stay home / work from home mum for over twenty years. She is the founder of North South Stewart, a company importing New Zealand merino + possum products to Japan and the member of a growing community of New Zealand businesses in Japan.

Connect with Jacqui




Use the code JANDAL to get 10% off at North South Stewart or use this link:

Star Forest Star Gazing: 

Shu Ito Photography: 

Bless Leather: 

Fantail Cafe: 

Native Sparkling:

Conrad Tokyo


Connect with Jayne and Catherine

Linked In: 






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