What you will learn from this episode:
- Learn how to treat SEO job as a game, so you approach it with excitement, and you're fully engaged with it every time you start a project with a new client.
- Find out what a white label and a white hat SEO is in a nutshell and how they differ.
- Discover tips and advice on how to become good at being an SEO specialist
Google is constantly changing its algorithm, and SEO is always ever-evolving. What you know now might not work anymore and be applicable years or even months down the road.
You earn a good amount when doing SEO jobs but do you have that passion and interest for continuous research and study?
If you do have and you are interested in becoming an SEO specialist, then join us in this episode as our guest shares his journey on what it takes to be an SEO expert.
Genesis Guevarra is the SEO magician and co-founder of ANT Digital Solutions Company, co-founder. He is a local SEO expert who organically helps service-oriented businesses increase their pre-qualified traffic and keyword rankings through white hat methods.
In this episode, Genesis shares his life before becoming the SEO magician he is today. With significant experience under his belt, he shares the best advice and strategies to getting clients and finding the niche you can excel in and help clients better.
"Success is when you already create systems that build a huge significance where you work not for yourself anymore but to impact society and a country's economy as you provide jobs for many people with the company you establish." - Genesis Guevarra
Topics Covered:
04:40 - Going down memory lane from his childhood life to his college life
10:25 - Work experiences before becoming an SEO specialist
18:07 - Getting his first SEO work and how everything snowballed from there
19:55 - The struggles and challenges in between before finding his big break
26:09 - One thing he regretted not doing
29:00 - A business approach he subscribes to – growing deep rather than wide
30:30 - One of his team's biggest wins
32:21 - Reaching out to mentors and asking for help and advice
36:22 - Differentiating white label from white hat method
37:53 - What he says to those aspiring to become SEO specialists
40:28 - The mindset needed for an SEO specialist
44:00 - Advantage of gamifying your tasks
46:30 - One superpower he would have liked to have
49:33 - Important advice in terms of finding SEO clients
54:05 - The niche that he finds most challenging
Key Takeaways:
"When I pick up something, I try to learn it since I am a fast learner t. That's how I structured my agency. And now, the way I get leads and clients is not direct anymore but more of a white label, not reaching anymore on LinkedIn but more on growing deep with connections and referrals." - Genesis Guevarra
"SEO, for those who want to or aspiring to become one, is an ever-changing field. Before going there, ask yourself if you really want a path where you're constantly reading up, doing research, and developing strategies, and it keeps you engaged." - Genesis Guevarra
"Gamifying your work lets you get excited for starting projects with new clients. You treat it as a new game that you could explore, and a totally different ball game every time, and it keeps you engaged in what you do." - Genesis Guevarra
"When it comes to finding SEO clients, look for those you're interested in helping and who are aligned to your beliefs and values because you will have a hard time writing content about it. - Genesis Guevarra
"When you're starting in the SEO path, it's a good idea to have a specific niche that you would like to help. It gives you the same fundamentals in strategizing with just a few tweaks here and there." - Genesis Guevarra
"If you stop growing, then you stop living." - Genesis Guevarra
Connect with Genesis Guevarra:
LinkedIn: https://www.linkedin.com/in/seo-genesis-guevarra?originalSubdomain=ph
