Most businesses don’t crumble from bad strategy but from the hard conversations their leaders never have.

Maartje van Krieken takes an honest look at why conflict avoidance shows up in leadership communication and how it quietly eats away at trust, focus, and performance. Why do so many leaders hesitate to speak up when something feels off? What happens when tension is ignored for months or even years? Through her experience guiding organizations through chaos, Maartje shares how avoiding difficult conversations can cost teams more than money - it costs them momentum and morale.

Maartje breaks down the five places where silence does the most damage: personal conflicts that never get addressed, hierarchy barriers that stop honest feedback, deals that no longer make sense, long-time employees who have outgrown their roles, and a lack of accountability at the very top. Each one offers a mirror for leaders who want to see where communication has gone quiet.

From there, Maartje offers an invitation: have the conversation now. She walks through how to create space for honesty, speak with clarity, and end every discussion with decisions that move people forward. This episode challenges leaders to rethink what courage looks like at work and to see difficult conversations as the starting point of real leadership, not the obstacle to it.

Episode Breakdown:

00:00 Why Businesses Fail in Silence

01:29 The Cost of Avoiding Difficult Conversations

04:04 Signs Your Team Is Avoiding Hard Conversations

07:01 The Five Conversations Leaders Avoid Most

18:34 Why We Avoid Difficult Conversations

20:31 How to Have Difficult Conversations Effectively

26:31 Courageous Communication in Leadership

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Host Maartje van Krieken is a crisis strategist and decision-making expert who thrives in high-stakes business environments. Combining disaster management training, hands-on experience in global industries, and leadership skills honed as a seasoned sailor, she helps businesses navigate chaos with precision. Whether tackling transformation, scaling challenges, or leadership bottlenecks, Maartje delivers actionable insights to turn turbulence into traction. 

Podcast production and show notes provided by HiveCast.fm