It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Zoe Ruthven, Director of Communications & Marketing at Triodos Bank.

Zoe has worked across the private sector, politics and now a purpose-driven bank. Before joining Triodos she was Head of the Mayors Office for fromer Mayor of Bristol George Ferguson.

At Triodos, Zoe is responsible for communicating their aim to be the world’s most sustainable bank.

In our discussion, we covered:

🎙️ Why Zoe moved from her corporate job, to politics and then to purpose-led communications

🎙️The communications challenges that come with being a ‘challenger’ bank

🎙️ How Triodos adapt their messaging for different media

Zoe also shared her exciting news about how she spent her 9 week vitality leave away from work.

Thanks for listening,

John Higginson

Founder & CEO, Higginson Strategy