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When Life Hit Pause: Searching for God (and Toilet Paper)
8th July 2025 • The Daily Note with James A. Brown • James A. Brown
00:00:00 00:01:29

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Takeaways:

  • During the pandemic, people didn't just hoard toilet paper; they sought deeper spiritual connections.
  • The surge in Bible searches during COVID shows a growing desire for something timeless and dependable.
  • When life got quiet, many of us found ourselves exploring our beliefs and searching for the sacred.
  • It turns out trust in stories and ancient texts might be stronger than trust in modern institutions.
  • The pandemic highlighted a yearning for durability and wisdom, as people sought lasting truths.
  • In the chaos of lockdowns, we were given the chance to reflect and rediscover what truly matters.

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Transcripts

Speaker A:

When they searched for God.

Speaker A:

This is commentary from James A.

Speaker A:

Brown.

Speaker A:

When the world shut down, people went searching not just for toilet paper or masks.

Speaker A:

They wanted something older, wiser, steadier.

Speaker A:

Searches for the Bible in Christianity spiked across the west during COVID and never dropped.

Speaker A:

Same pattern in Germany, Canada and Australia.

Speaker A:

Zoom out and you'll see a 20 year climb, then a certain spiritual surge.

Speaker A:

And here's the twist.

Speaker A:

The Bible beat Christianity each year.

Speaker A:

That says a lot.

Speaker A:

We all know trust in institutions is thin these days.

Speaker A:

So maybe our trust in stories are firmer.

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They want words, something written, something handed down, something durable.

Speaker A:

Either way, when life went silent, curiosity cracked open.

Speaker A:

People looked beyond lockdowns, layoffs, medicine markets.

Speaker A:

They looked for what lasts.

Speaker A:

Now, this year, both searches have hit record highs.

Speaker A:

We list what the pandemic stole and boy, it took a lot.

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But it seems to have given us something too.

Speaker A:

Permission to wander, space to remember.

Speaker A:

So I'll ask you when life paused, did you search for something sacred?

Speaker A:

Let me know in the comments and check out more@jamesabrown.net on that note, I'm James A.

Speaker A:

Brown and as always, be well.

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