Shownotes
If you’re pondering what to do when you exit your current business, or you’re thinking of a retirement project, let serial entrepreneur and self taught technologist, Rod Banner, inspire you in your next steps.
Having spent years helping businesses become world dominating brands through sharp advertising, today his focus is on the architecture of business. As CEO of 3LA, he leads a collective of brains that help technology firms become more agile and relevant.
Rod founded 3LA having sold his hugely successful advertising agency, Banner - the biggest and most respected B2B agency in Europe, to WPP. He's also the founder at JoyTech.org, a project that explores how to stop tech companies marketing us into madness but, instead, bring more joy to the world.
But that’s not what Rod discusses in this latest episode of The Melting Pot. Today, Rod ruminates on what he would have done differently if he’d had his time again. How he’d be more deliberate about creating a plural life. Because that’s what he’s living.
For example, during lockdown he became involved in a project reimagining high fashion and technology, trying to link high fashion to consumers through tech, and what that might look like - because tech is truly where Rod’s heart lies.
This is an incredibly fascinating, wide ranging conversation, we hope you enjoy it as much as we did.
On today’s podcast:
- Technology and marketing
- The beauty of a plural life
- The importance of customer loyalty
- Reimagining high fashion and technology
- Customer lifetime value
- Our content consumption preferences
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