AI is not going anywhere, so we have to discuss how to use it in business safely. In part two of our December 2024 series of the Leader's Lawyer, we are all about navigating the law and artificial intelligence.

Hello, Hello, Hello again. It's Temi

here, Houston based attorney and host of

Ask Temi Live, where we discuss the best

ways to establish your business, protect

your name, and keep your profits. This is

our very important video #2 in our

series all about how to make sure 2024

is a year where you are legally protected

and enjoy Peace of Mind, right.

So essentially, I'm trying to help you

guys avoid getting sued, getting in

trouble, and help you think about how you

can scale. Today's video, right, is all

about how to not get sued. Video #1 The

first video was all about making sure we

don't get in trouble with the government,

but now how can we avoid getting

sued for messing up with people's things?

Where I wanted to start this conversation

with really is how to

protect your brand, how to make sure

you're not getting sued in the age of

AIAI is the big thing and

there are huge legal implications for

this. Now really this is a 2 sided thing

because it's not just about not getting

sued, it's also about being vigilant with

regards to what people are doing around

you. AI has changed things.

And so you really want to be clear about

certain things. So in the first video, we

were talking all about transparency.

Well, in this video it's all about

clarity. And it's really clarity with

regards to ownership and clarity again

with how you do things in the age of

AI, in the age of artificial intelligence

where we have ChatGPT and we have people

having the ability to take somebody's

voice and ability to take somebody's

features and do all these things. You

need to really be in control of what's

happening in your business, right?

So with regards to you not getting sued,

right, you want to be really careful with

how you implement AI in your business.

AI is an amazing tool. Listen, I'm not

going to be here saying don't use chat

TPT and don't do this and don't do that,

but be wise with how you use it. Here are

some examples of what I mean by using

wisdom With this and being really clear,

sometimes people are hiring folks who are

helping them to do this or you're

outsourcing. You're like, hey, I can help

me save time. Well, I want you to

understand that. I want you to understand

the limitations of AI. I want you to

understand that if AI is using something,

you typically can't claim any type of

ownership over it. What does that mean

for you? That means that if you're using

ChatGPT to create something that you're

writing, you're not going to be able to

do anything like get copyrights over that

because you don't own it. And then the

more I don't want to say

scary place, but in another area to think

about this is when you're using AI

to modify. Or use

something that someone else has created.

You're really stepping into dangerous

territory. And that's where I'm going to,

you know, say, hey, you need to

potentially pause the break on whatever

it is that you're doing and and it's not

even potentially, it's like actually

stop, Don't use AI to

modify something that someone else

created and then put it out there in the

world. Because when you're doing that,

you're really most likely infringing

on someone else's. Copyright.

Right now, there's a lot of stuff in AI

and technology. It's developing faster

than the law can really keep up. But

there are some fundamentals in the law

that are going to, in my opinion, and

what I've been seeing from the few cases

that have already been tried are going to

really go through whatever happens. And

essentially it's this idea of what people

have their rights to protect. People have

their rights to protect what they create.

If you have taken an idea and you've made

it something tangible, you have rights

invested in that right? And if you're

using technology to create something, or

you're using technology to to divert

someone else's path and get into their

stuff, you're no longer. Honoring that

protection. That belongs to the person

who has created something. So you want to

make sure that you avoid that at all

costs. One of the things people might be

asking then is if I'm using AI because

I'm saying hey, go ahead and use it, how

do I use it safely? Well, the first thing

I want to say is that if you have team

members, I want you to be clear in

dictating what they can and cannot

use AI for. Like develop some policies

that say if you are doing branding for

me, if you are doing this, this is the

parameter for which you can use AI. If

this is something that we're going to

publish, I don't want AI being used, or I

need to review it or something like that,

or you need to ask me permission. What is

going to be your policy for the use of AI

in your business, right? And that policy

that you determine should really keep in

mind that if AI is being used to alter

something that someone else has created

or something that belongs to someone

else, like their likelihood, you know how

the person looks, right? If you have

pictures that you have created or

pictures that you see online, and you,

you have the bright idea of like changing

that look so it looks like something else

and you put it in there. You want to stop

that? That's not a good look. If you do

want to use something that belongs to

someone else, there aren't new

technologies that are allowing you to

like take somebody's like this or take

their voicing. And there's nothing wrong

with that if. You have their permission.

So what I'm seeing kind of being the

developing trend, what I think is going

to happen more and more often is people

licensing the use of their person

or licensing the use of what they've

created to be used by AI.

Even with ChatGPT, I've been hearing some

things and seeing some things in the

water where they are starting to partner

with the people who are creating content

to say we want to invest in making sure

we protect you as well. What I see that

looking like is is actually sourcing

information from content creators that

ChatGPT and tools like it will say, hey,

we want you to use this information, put

it in here so we can help people. But

we're going to figure out ways to make

sure you're always getting the

attribution, that the rights and the

recognition always comes back to you. So

those are some of the big implications

with regards to AI and how to

avoid getting sued. And really think

about how you can keep a good lookout as

to what's going on with your technology.

Another area where you're going to want

to pay attention to really think about

how you can be clear and what it looks

like in terms of protection is, again,

with your trademarks. So this is a oldie

but a goodie, and there are a few things

that I want you to keep in mind. If you

are a DIY or and you in the past have

gone to the United States Patent and

Trademark Office, you've gone on their

website to do your own search, it might

be getting a little bit more difficult. I

hate to tell you this, but they're making

some changes and from the attorney's

perspective, it's not something that's

going to become easier. The interface

looks nicer. I'm big on interface and you

know how it looks on the screen. It's

clear it doesn't look so old fashioned,

but the update isn't necessarily helping

you really find places where you might

be accidentally. Taking somebody's name

or taking something that has been

trademarked, it's harder to do that. So

what I'm seeing happening is really

partnering with people who have the

resources to access the AI. So AI is

still being used in these spaces, but to

help you with technology to get that

information. So you're going to want to

see that if you are still trying to do

the DIY stuff that you're looking at the

resources online to kind of help you

navigate this new website and navigate

how they've they've organized it so that

you're not setting yourself up for

failure. But it's also making sure that

when you're working with folks who are

professionals in the space, like an

attorney like myself, right, that you're

asking them what they can do in order to

help you really be well-rounded in terms

of that protection. And that goes even

further. So not just looking at the

United States Patent and Trademark

Office, but really thinking about how do

I navigate this space where people are

popping up with businesses left, right

and center? How do I keep up with it and

keep an eye on my brand? See, nobody

talks about how important it is to police

your brand, right. And people sometimes

get on the big guys when they say, Oh my

gosh, I can't believe you sent a cease

and desist letter to this person. Oh my

goodness, that's so mean. You're not

trying to help the little guy. Listen.

Listen, you've invested in your brand

that needs to be protected and if you

want the government to help you protect

and police it, you have to do some of

that too. But there are resources that

I'm going to also be making more

available to my clients. You'll hear

about that again in the next video. But

there are going to be some great

resources that we're going to put in

place and that you can also put in place.

With regards to just saying, hey, I want

to make sure that I am keeping an eye as

to where my, my business is being

mentioned. Are there other applications

that are being brought through the

Trademark Office that I need to be aware

of to kind of say, hey, this is really

close to what I have and I'm going to

speak up and say I don't want this to

come through. Because there are

opportunities to do that. So those are

the big things that I want you to keep in

mind with regards to avoiding getting

sued and also thinking about brand

protection as a whole. What I want you to

take away from this is I want you to

think about ways you can probably

smartly outsource and

leverage technology to avoid

getting into trouble right and to do

things with speed. Technology is going to

help you protect your brand with speed if

you allow it to. Right. And if you're

smart with it, you can, you can make sure

you're protecting yourself, right? But

you're also leveraging it to to move

quickly. So those are the big things that

I want you to keep in mind. Again, your

trademarks, making sure that you are

clear and developing policies with your

business, with the people you're working

with and even for yourself as to how you

will implement AI. Being very careful to

say that I'm not going to use AI for

anything that I want to have a right to

protect. Because if I'm using AI for

something I want to have the right to

protect, I'm probably diluting. Right,

weakening my right to that, if I'll have

any right at all. OK,

so that was a lot, but I'm trying to make

sure I'm telling you this in bits and

pieces. I'm going to give you a whole

week to like think about this and listen,

if you watch this video, you watched the

video last week and you have questions,

shoot them over to me. Let me know so I

can make sure that we're on top of those

questions for you and providing as much

clarity as possible. Listen

, 2024 is our year of scaling, our year

of success and making sure that you have

legal protection and peace of Mind. Until

next time, have a great day. Bye.