In this episode of The Scalable Expert, Tara Bryan unpacks the strategies and tools needed to master video content creation for online business success. Whether you're creating social media snippets or detailed training videos, Tara provides actionable advice to help you craft impactful, on-brand video content that resonates with your audience.

What You’ll Learn:

• How to differentiate between social media and customer-training focused videos.
• Why video content creation is essential for customer engagement.
• The tools and techniques to simplify your video production process.
• How to overcome common video challenges and deliver with confidence.
• Strategies to ensure consistency and professionalism in your video content.

Key Topics:

1. Identifying the Purpose of Your Video Content
2. Aligning Video Style with Your Brand for Impact
3. Simplifying Video Production with Accessible Tools

Actionable Tips:

• Start with your audience’s needs and design content that meets them.
• Use tools like BIGVU or Descript to streamline scripting and editing.
• Test your videos with a small group before scaling your efforts.
• Focus on audio quality and branding to build trust and authenticity.

Call to Action:

• Subscribe to The Scalable Expert for weekly insights on how to Infinitely Scale your online business.
• Don’t forget to leave a review at podchaser.com and share this episode with someone looking to master video content creation.
• Visit taralbryan.com for more resources and tools to help you scale.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:00

Welcome to The Scalable Expert, the podcast where we unlock

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the secrets to building a business

that grows with you, not around you.

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I'm your host, Tara Bryan, business

strategist, mentor, and creator

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: 00:00:11

of the INFINITE SCALE Method.

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If you're a coach, consultant, or

service provider who's maxed out

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: 00:00:15

with one on one work, overwhelmed by

the grind, and ready to scale your

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: 00:00:19

expertise into a business that works

for you, then you're in the right place.

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Each week I'll share actionable

tips, inspiring success stories,

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and proven strategies to help you

reclaim your time, grow your income,

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: 00:00:31

and create a business that delivers

results without sacrificing quality.

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Let's dive in and make your

business INFINITELY SCALABLE.

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Hey everybody, welcome to

today's podcast episode.

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I am thrilled that you're here.

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In this episode, I want to talk about

doing videos and how and when and

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all of the things around creating

videos because I have a couple of

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clients right now who are really in

the weeds of creating their videos.

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This is timely for them

and perhaps timely for you.

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So the very first thing is to consider

the kind of video that you're creating.

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A lot of times people confuse sort

of social media content that you're

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producing, just to attract your ideal

customer, and the videos that you're

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creating for your customers as part

of the experience, that fulfillment

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that you're delivering for them.

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And there are two different styles and

two different ways that you approach

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how you're creating those videos.

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So I want to dive into

that a little bit today.

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And then talk about kind of

some of the mechanics of how do

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you look at them differently.

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One of the things that I always give

my clients advice on in terms of video

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is the reason that you're creating

video is for the person that's on

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the other side of the camera, right?

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And when you get hung up on all of the

things around video, how you look, how

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you're showing up, the lighting, the

outfit the, what are you going to say, all

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of the things what's almost more important

when, especially when you get overwhelmed

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with all of that, is just remembering

that your customer or your ideal customer,

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your perspective customer, whoever it

is on the other side of that camera.

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And so when you are looking at the

viewfinder, you're looking at the

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lens to record, I, I always recommend

like just pretend that you're

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actually speaking to that person.

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one on one, having them

be right in front of you.

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If you can do that, it gets rid of

all of the crap that may be in your

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head as you're going through the

process of recording your video.

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And so that's first and foremost is

really think about who your person is,

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and and what they're looking for, right?

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So you're actually having

a conversation with them.

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Regardless if it's social media

content, or it is your customer

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journey content that you're

creating as part of your experience.

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So first and foremost, think about that.

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So if you're tripping up on

different things, think about that.

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The second thing I always recommend is,

what kind of videos do you like to do?

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What makes you most comfortable

when you are producing videos?

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Now, I'm going to shift gears and

while I told you that they, there's

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two different ways to create videos.

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One for social media content

or like drawing in your ideal

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customer and one for fulfillment.

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I'm going to spend the rest of our time

today talking about customer journey

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in the fulfillment process, right?

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So the videos that you're creating

for your customers to teach them

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how to go from where they are

today to where they want to go.

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Taking your framework and putting it into

a training curriculum so that people can

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consume it, interact with you without

it being live ad hoc all the time.

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Okay?

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So that's the kind of video I'm

gonna talk about from here on out.

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I'm not gonna talk about social media

content, so we're putting on our

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online business expertise hat and

creating videos for our customers.

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So we're going to look at our

customers and say, okay, so who

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is it that we're speaking to?

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What is it that they need?

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What, where are they on the journey?

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And that's how we're thinking about

this person when we're producing video.

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Okay.

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So that's the lens in which we're

going to look at the rest of

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our time today on this podcast.

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So then the second piece of that is, okay.

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So then.

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The first hurdle you have

is just getting on video.

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So figure out what you

feel most comfortable with.

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Now there are a number of

different ways you can do that.

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You could do it direct to

camera like I'm doing right now.

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And you can just see like it's

just we're having a conversation.

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It's direct to camera.

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There's no, there's nothing else around.

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That's one approach.

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You can create a PowerPoint

deck or a Google Slides deck.

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I use that term broadly.

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Where then your teaching from your deck.

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And you have your talking points,

you have illustrated visuals that

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you're using to really bring what

you're talking about to life.

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And then you show up maybe in the

corner smaller, or you go in and

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out being on camera or not being

on camera based on what you're

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presenting at that moment in time.

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Sometimes people feel more comfortable

with that because the the pressure is

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off in terms of being direct to camera.

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So you can use the slides as a,

almost scaffolding for you to

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remember what you want to say.

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A lot of times people struggle

with what am I going to say?

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How do I know how to say it?

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How do I, what happens if I don't say

the right thing in the right order?

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A deck will help you keep yourself

organized and on track as you're

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going through and presenting.

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The other way you can do it is you

can have it be completely off, offline

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in terms of you're not on camera.

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You don't have a deck, but

you're presenting the content

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in a way that's interactive.

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So sometimes you can think about it like.

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In interactive workbook or an interactive

e-learning where you are guiding people

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through the experience and they're

not watching you like this at all.

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But that's a little bit bigger of a

lift 'cause you have to do a lot of

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planning and stuff ahead of time.

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Most people feel comfortable either doing

a video like this or using a PowerPoint

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deck or some other type of teaching tool.

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You can do an interactive whiteboard.

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You can, write out what you want

to talk about as you're going.

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There's lots of different

approaches that you can use.

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You don't actually have to be

direct to camera in this way,

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if it's not your primary mode

that you feel comfortable with.

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So that is definitely there's lots

of options there that you can do.

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With again, thinking about like

your customer and what do they need?

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If you're talking about

a lot of numbers and.

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and terms and things comparing to

other things and all you your person

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may need the visuals to support

what it is you're talking about.

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If you're, throwing out 12 numbers,

nobody's going to be able to follow

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along with what you're saying.

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So that's a great opportunity to use

another kind of visual And then that frees

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you up from having to be direct to camera.

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So first and foremost, what do

you feel most comfortable with?

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How do you want to present?

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And and then the other kind of component

of that is what will you actually do?

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Sometimes people land in that

world of analysis paralysis and

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they, Oh, I want to create a deck.

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And so then the deck never gets created

because it's too complicated and

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there's visuals and there's all sorts

of other things that need to happen.

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If you're in that camp.

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You have to get your first

iteration out the door.

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And that's why I always

recommend to people, just record.

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Just get it done, so you get it out

of your head and into a format that

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then you can start to work with.

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If video, direct to camera video like

this is not comfortable for you, and

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you want to hit specific points and

you aren't sure you're going to be

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able to do that, use a teleprompter.

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One teleprompter we love is called

BIGVU and it's, you put the script in

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and then the script is right over the

camera and so you're able to just read

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it and be on camera at the same time.

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It's super simple.

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And it helps to get over that

fear of what am I going to say?

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What order am I going to say it in?

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Oh my gosh.

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So if you're going to go direct to

camera, that is a great approach,

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especially as you're getting started.

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So that's the very first thing

is like, how do you actually

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get through the minutiae of

figuring out how to get on camera?

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The second thing I always hear is I

don't know, like my hair isn't done

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or I don't have the right outfit

or should I hire a videographer?

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Should I go to a studio?

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Can I just do it wherever I am?

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Like, what's the approach there?

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And from that perspective, I would

say what's on brand for you, right?

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What is on brand?

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These are your customers.

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Your customers are interested in solving

the problem that they have, and they

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know because they've hired you that you

have the fastest path to get them there.

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They're not concerned about production

quality and how you're showing up

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and whether or not you have the same

shirt on for 14 weeks, right, like,

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they're not, they're not concerned

about those different things.

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But, you want to professionalize

what you're doing, right?

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You want to, show up in

a professional manner.

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And so put that on brand for yourself.

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I have a colleague and he

wears a hat every single time

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he works with his customers.

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That would be on brand for him to show up

and deliver in a suit and tie with no hat.

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It's not on brand for him.

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So it wouldn't be congruent with who

he is as he's teaching his customers.

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And and so he shows up with a hat, right?

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If you are more formal and you show up

and you want full production, you want

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to be in a studio, you want to have a

suit and tie on, or a dress, or whatever?

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Great!

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If that's on brand, do that.

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But you don't have to change your style

just because you're creating your videos.

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For me, I like to show up, I like

to be professional, but I like

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to do it in my own environment.

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I want people to see that I'm

approachable I know what I'm talking

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about, but I'm approachable, and I'm

living the way that I'm teaching.

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And so for me, that's really

important from a congruent standpoint.

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But I do use slides a lot

because that helps me organize

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the way that I'm presenting.

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And and so again, being consistent, making

sure it matches everything else that

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you're doing from a brand perspective.

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That's way more important than

worrying about all of the nits

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and nats of of all of the things.

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Again, most of the time you just need

to get in the game of creating videos

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that people can use and consume what

you're teaching and then you can

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always elevate it in the future, right?

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You can always go bigger but most of

the time it doesn't make sense to over

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engineer what you're doing because

you're going to change it when you get

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feedback from your beta experience.

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You're going to get feedback on the

first couple iterations that go out

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and and so I always recommend just

hold off on some of that stuff.

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But if it matches your brand, go

for it and definitely do that.

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Okay, so a couple of different

mechanics around videos that you're

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creating for your Signature Experience.

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These are videos that are going to go into

Learning Management System and be able to

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be consumed by people who are either on

the computer, Or on their phone or however

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it is that they're consuming the content.

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So it is different than what you're

putting out for social media.

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Social media is usually like a

vertical orientation, like for a story

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or a reel or something like that.

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And and so a lot of times, even the

orientation that you're using to record

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videos is different because you are doing

horizontal for a learning management

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system because there's more real estate

that you're filling in that module

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or lesson that somebody is is going

through versus the vertical orientation

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on social media, which is, people are

just scrolling through their phone.

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It's a different experience.

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It's a different way that people

are going through your experience

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in a different environment, right?

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Like most of the time, if people

are taking a training, they are at

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their desk or at a table or in a

place where they're able to focus and

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concentrate on what you're teaching.

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Social media is meant to just

be that the quick scrolling.

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Two different purposes, two different ways

to produce videos, and so I always try and

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help people just recognize put the right

hat on in terms of what you're doing.

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Another thing is audio quality.

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There are so many great tools now to help

do post production very easily that it is

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important to have some good audio quality.

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Use a microphone, a lavalier mic.

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Your headphones, use something

not just like the surround of

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the environment, because a lot of

times there's, it's just too tinny.

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But but you can put your videos

into a tool like Descript which

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we actually love as a business.

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So we used to take hours and hours

and days and weeks to edit videos,

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and now we can put them in Descript.

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It cleans up the audio quality, it

cleans up, some of the ums and ahs

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and all of the things that you tend

to do when you're creating video and

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it does a lot of other things like

transcripts and scrapes out the audio

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file and all those different things.

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So we love those tools for post

production and it honestly cleans up a

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lot of sort of the mistakes that you've

made as you're creating your video.

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So just remember that when

you are creating your videos.

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The goal is to get it done.

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The goal is not necessarily to make it

perfect, especially on your first round.

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So if you are in a place where you're

feeling a little overwhelmed with

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trying to get all the stuff out of your

head and into a video, I promise you,

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if you think about those techniques,

they'll help you get moving past

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some of those blocks that you have.

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So again, just to review, think

about your customer as being

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on the other end of the camera.

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That is going to help you.

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If you literally have to sit

down with somebody next to you,

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you're going to be prepared.

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You're going to have some key points

and you're going to help them,

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get from whatever it is you're

trying to teach them to be able

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to apply that to their business.

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It is the very same thing

when you're creating a video.

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So just think about that person

on the other end of the camera

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as they're sitting next to you.

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Are you giving them

everything that they need?

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Are you focused on them and their

experience and helping them through that?

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That would be the first thing.

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Second what is your preference

in terms of recording video?

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What do you need to feel successful?

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There are a number of different

techniques that I gave you to think

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about in terms of what helps you feel

comfortable when you get on video?

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And then the grace to know that, you

know what, it doesn't have to be perfect.

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It doesn't have to be over engineered.

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It just has to get out of

your head and into a format

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that can help your customers.

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And then you can always iterate later,

with different versions, as you move

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forward and up the production quality.

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Your customers need you to show up,

they don't need you to wait until

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everything is perfect because my

friend, you probably won't actually

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ever do it if it has to be perfect.

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So go ahead and get started.

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Use some of these tips and tricks

that I shared with you today to be

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able to get your videos out to your

customers in a way that helps them

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become successful as they're going

through the journey, the problem they

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have to the result that they're looking

for using your signature solution.

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All right, if you need help with this

literally this is what we do every single

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day is we help our customers not only

have the skills and practice to be able to

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: 00:15:36

create what they need to create, they know

exactly what, what needs to go in each

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: 00:15:41

video, but we help hold them accountable

when this kind of stuff comes up.

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: 00:15:45

Because listen, you are not

alone if this is your challenge.

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: 00:15:49

This is a common challenge and

sometimes you just need someone

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: 00:15:52

to encourage you as you are going.

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: 00:15:55

If you are looking for help in that way,

we have a number of different options.

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: 00:15:59

You'll find those in the show notes.

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: 00:16:01

But I do encourage you reach out to me

if you ever wanna talk about how, this

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: 00:16:05

could work for you and your business.

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: 00:16:08

All right, until next

time, have a great week!