Have you ever thought, “Once I get there, I’ll be different”?

Maybe “there” was a new job, a new relationship, a new country. And then you got there and realised… you were still you.

We don’t talk about that part enough.

The truth is, you can change your external circumstances and still get a lot of the same old, same old.

So how do you make a change that actually makes you wake up in the morning and go, "I can't believe this is my life?"

In this episode, we’re digging into what turns a temporary change into lasting transformation, why identity matters so much more than we realise, and why the change must start within first.

IN THIS EPISODE

• Why changing your circumstances can look like progress… while somehow leaving you feeling exactly the same.
• The real difference between changing what’s around you and transforming what’s happening within you.
• Why leaving the relationship, changing the job or chasing a new goal doesn’t automatically stop you recreating the same experience somewhere else.
• Why “I want to lose weight” and “I’m someone who values my health” may sound similar… but create very different choices.
• What diets, books, courses and shiny new goals all have in common when nothing underneath actually changes.
• Why the strategy probably isn’t the problem -whether you’re talking business, relationships or the latest diet everyone suddenly swears by.
• The point where a temporary change stops feeling like something you’re forcing and simply becomes “this is who I am now.”
• Where transformation really starts - and why the first question isn’t “What should I do?”
• What changes when you stop reacting in the heat of the moment and give yourself enough space to respond differently.
• The tiny decisions nobody notices that eventually create the transformation everyone else notices.
• How you know something has genuinely changed within you.
• Why one powerful experience can spark transformation… but what you do afterwards determines whether it actually lasts.
• Why real freedom isn’t just changing your circumstances — it’s becoming the person who can create the ones you actually want.

RESOURCES

1. DM us TRAINING on Instagram to join the leadership training and transform your life in 90 days: https://www.instagram.com/freedomwithgiorgiaandawn
2. From “I Need” to Freedom: Changing the Way You Make Decisions
3. The Formula for Turning Your Vision Into Reality (Even When You Don’t Know How Yet)

Hello, and

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welcome to another episode.

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And we have a question for you.

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Do you know the difference

between change and transformation?

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We often hear people use them

interchangeably like they are

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synonyms, and yet not quite.

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So I'm sure that there have been many

times when you said you wanted a change.

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Like, you want a new better

paid job that actually has fewer

9

responsibilities and is less stressful,

or you want a healthier body.

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You wanna be more fit more toned.

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You want a better relationship,

successful business, and you

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know it's time to make a change.

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And yet, is change really

what you're seeking?

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Because think about the times in your

life when you have made a change,

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and yet you've ended up exactly where

you started, or maybe things shifted

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a little bit and yet you're like, "I

thought this was supposed to lead me

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somewhere, and I feel exactly the same."

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For example, you may have a different

job, and yet it's still as unfulfilling

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and it's still as stressful

as the previous one.

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So maybe you're getting a bit more money.

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In reality, your life, your

enjoyment, the quality of your

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life hasn't changed that much.

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And if that is the case, we're

gonna argue that it's not enough

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to change, because what you're

seeking The different outcome.

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What makes your life extraordinary?

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It's not so much change,

it's transformation.

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So Dawn, can you share with

us the difference between

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change and transformation?

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Dawn: Absolutely.

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So change is something that

actually happens around you.

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It's like you change your hairstyle, you

change your clothes, you get new jewelry,

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so you change your style with that.

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You get new contact lenses

that have different eye color.

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You're changing something.

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That is all external to you.

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Transformation is something

that happens within you.

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It is a growth opportunity.

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It is an internal thing.

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And when we're talking about

change is external, think

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about that we don't change.

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Our personalities are our personalities

by the time we are eight years old.

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And so those knee-jerk reactions,

reactions, guys, not responses, are

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formed by the time we are eight years old.

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And what we do when we respond,

that is transformation.

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So changing that typical response or

that typical reaction to a response is

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where we create that transformation.

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So as you were mentioning

previously, like the new job, getting

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healthier, those kinds of things.

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Instead of a new job, you

become a better leader.

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Instead of losing weight, you are

focusing on valuing your health.

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What about relationships?

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Because a lot of people stay in

relationships because of what

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they experienced as children.

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They're reliving those

relationships so they can heal them.

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Well, what about leaving that unhealthy

relationship and that being the change

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versus your transformation is that you

are actually healing the patterns that

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you brought into that relationship so

you don't bring it into the future ones.

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This is what transformation is.

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And so basically, what we're gonna

look at is a time when changing your

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circumstances didn't create lasting

results, as Giorgia previously mentioned.

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There are many times in our

lives where we put something

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into motion and nothing changes.

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And oftentimes it's also because we

get discouraged or we don't stick with

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it, and again, that is focusing on

the change versus the transformation.

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Giorgia: Let me give you an

example so you understand, and

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obviously circumstances may vary.

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All of you have a similar story, I know.

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Because of things that happened in

my childhood, I used to be a very shy

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person, and I never had that many friends.

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I didn't have a job that I liked.

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Basically my world, because

of shyness, was very small.

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And I, I didn't like my life.

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I didn't like the people that

I was hanging around with.

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I just didn't know how to

make a change, 'cause at the

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time I was looking for change.

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I thought that change

was the answer, right?

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And I remember when I was speaking

about going to London, starting

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my business there, everyone was so

worried because you are so shy, what

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makes you think that when you go to

London things are going to change?

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And in my mind it's like, are you kidding?

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It's London, it's huge.

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There are so many opportunities, and

once I'm there I'm gonna be different.

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I'm gonna show up different

because my environment has changed.

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And what I found is that,

yeah, some things did change.

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For example, just being in a different

country where I had no friends,

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where I had no job, where I also had

to deal with the bureaucracy, thank

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goodness at the time there was no

Brexit, it was really easy to move.

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At the same time, there are still

some documentation that you have

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to provide when you move country.

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And so there was some

opportunities where I was forced

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to get outside my comfort zone.

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And so I did some things differently.

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At the same time, I was still the same

person myself, and even though I was

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going out and speaking to more people,

I still had this anxiety within me.

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I still identified very much as

shy and at first so uncomfortable,

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and as soon as that interview was

over, I was like, "Oh, finally I

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can just go home and be by myself."

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So there was an improvement.

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It was a marginal improvement.

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So even though literally I was in

a different country with different

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people, with a different job, in

the place that I loved the most on

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the planet, my circumstances, my

external reality was very different.

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Me, I was the same.

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I was mostly, for 70% of the time I was

showing up still as that shy person.

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And that was until I found the

leadership training, that me and Dawn

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always talk about that really starting

changing something inside of me because

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inside of me focusing on changing my

circumstances because at that point when

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I was thought, "Okay, I am in London.

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Things are not changing enough," then

I thought, "Okay, it must be the money.

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When I make this amount of money, things

are gonna be different, or when I have a

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partner things are gonna be different."

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Like you see it's always this

external thing that gets to change.

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And this leadership was like

looking inside within me.

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What was I getting from being so shy?

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Why was I still operating from that

playbook even though I was in a very

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different space and with very different

people and a different country?

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So leadership really was the catalyst

that allowed me to change myself.

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It allowed me to see what pattern I was

playing out, how my identity, the way that

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I saw myself was impacting my results.

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Because when you change your identity,

then you change your results.

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And if you are shy, you're not

gonna put yourself out there.

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Or as we were saying before, someone

that wants to lose weight versus

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someone actually values their health.

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If you wanna lose weight, you may

just end up doing some very unhealthy

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diets and just barely eat anything,

and then how long is that gonna last?

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Whereas if you're someone that values

your health, you're gonna be like, "Okay,

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let me actually see what food work for my

body and what food don't work for my body,

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and what is the kind of activity that

I actually enjoy doing instead of just

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killing myself with what I need to do."

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And so it really is changing the identity

because change focuses on behaviors

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and transformation focuses on identity.

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And when I change the identity

from someone that is shy, just

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introvert, as okay, an introvert

can go to the talking events, and

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an introvert can speak on stages,

and an introvert can have a podcast.

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It just making sure that I

have the time to prepare it.

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So do you wanna share with us,

Dawn, more about why change,

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just change alone doesn't last?

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Dawn: Yeah, for sure.

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So the biggest reason is that when we

focus on change versus transformation,

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we're focusing on behaviors, changing

behaviors that we have incorporated in

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our lives versus shifting our identity.

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And so as we've brought up a couple

of times, is following a diet.

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And I was talking to Giorgia just

before we started this episode, and I

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said, "You know, diet starts with die."

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The reason it starts with die

is because it's meant to end.

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Right now, I tell people I'm following

a very rigid diet, and it is to support

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my body continuing to recover from the

incident in the hospital over a year ago.

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My lifestyle is still healthy.

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My lifestyle still focuses on having

really good nutrient-dense foods

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What I eat is still really healthy, it's

just very limited because I'm focusing on

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healing very specific things in my body.

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Now, other things we could say is,

"I'm reading a book on transformation.

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I'm reading a book on leadership."

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Yet there's no coach, there's no person

to support you, there's no person to

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give you feedback, there's no actually

implementing what is in the book.

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You can read 100 books and you have

all the knowledge in the world,

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yet if you're not implementing it,

you're not changing the identity.

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Same thing if you take another course.

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I love learning.

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I love taking courses, and I do my

best to look at them through new

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eyes, even if it's a course similar

to something I've already taken.

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Yet, if I'm just taking another course

and I'm not actually focusing on,

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where is this course gonna lead me?

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How do I get to shift?

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It's not really focusing on the identity.

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And setting another goal.

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How many times do we set a goal at the

new year or halfway through the year?

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I'm gonna have my bikini body.

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I'm gonna go to the

gym three times a week.

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I'm going to read 52 books this year.

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Some kind of a goal.

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I'm gonna climb Mount Everest.

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Yet you could say you're gonna

climb Mount Everest, yet if you're

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not putting in the effort to be the

identity of a person who actually climbs

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Mount Everest, you're just setting

another goal that's not gonna change.

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And so what I wanna say is that if

who you are being doesn't shift, then

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the results usually don't either.

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And I'm sure that many of you

know the phrase, insanity is doing

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the same thing over and over and

expecting a different result.

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Nothing is going to change until

you focus on the identity piece.

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You can change all the behaviors in the

world, yet if you're not focusing on

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shifting the identity, it doesn't last.

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Giorgia, would you like to give

a tangible example of this?

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Giorgia: Yeah.

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So let's say again that you wanna lose

weight because you're gonna be healthier,

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you want a better, more toned body, and

you've been doing many different diets.

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You're doing the paleo and the

Atkins, I don't know whatever the

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cool kids are doing today, and you

stick with them for a while and you

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get some results, and then you stop.

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Then you're like, "Okay,

this didn't really work out.

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It wasn't sustainable for me.

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Let's go with the next one."

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And it's the same pattern.

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It starts working for a while, and then

something happens, and you're not able to

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keep it up, and so on and so on and so on.

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So if the result came from the diet,

in this case, or from an external

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tool, none of this will work, right?

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None of this will work.

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If you keep making changes and

experimenting with different things, and

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yet the result is the same, and obviously

you're starting and stopping or maybe not

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really getting that fulfillment that you

thought you were maybe getting from it

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Then it's not diet itself,

it's who are you being.

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Because any one of those diets where

there are people that have used any

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of those diets and they lost their

weight with the diet, and they got

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the more toned body with the diet.

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So diet itself works.

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It works though if you are being the

person that will see through, that

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is commit to the diet, that actually

is consistent with the diet, that is

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rigorous, and also that enjoys it.

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Because, if you pick a diet that you

don't enjoy it's not going to work anyway.

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And we are talking about

diet, it can be with anything.

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It can be with business strategies,

or you keep dating the same

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type of guy, even though he has

different names and different

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looks, he's the same type of guy.

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Ah.

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It's not the diet, or the guy, or the

business strategy, it's who are you

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being while you implement the strategy,

while you actually follow the diet.

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Because if that doesn't change,

you will just keep going from one

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thing to the other and still be

like, "Why is nothing working?"

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You're not working because

you are not working within.

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Dawn: The one thing I want to

say is in reference to the diet.

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The person who says, "I'm gonna do

paleo," or, "I'm gonna do keto," and

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they're very successful with it, is

usually a mindset shift that this is

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going to be my lifestyle from here on out.

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This is not just a temporary

diet that's going to end.

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So when we shift that mindset to

lifestyle, that's where change really

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starts to happen, transformation

starts to happen in our lives.

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Giorgia: Transformation

is identity based, right?

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So by following the diet long enough,

it just becomes who you are, and at

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some point this is just the way that

you eat and so you don't get to question

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anymore, you don't have doubts anymore.

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This is just who you are.

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It's the difference between a temporary

change and lasting transformation.

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So you wanna share with us

what creates transformation?

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Dawn: Yes.

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So transformation starts with awareness.

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That's the first thing.

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Paying attention to what's going on

around you and what is going on inside

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of you when you want to make a "change."

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Why do you want the new job?

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Why do you want to lose weight?

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Why do you want a new partner?

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Why do you want the new house?

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Starting with understanding and becoming

aware of the reason behind the change

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supports with the transformation.

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Then you create a new

perspective, Changing your

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perspective on the situation.

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So Giorgia brought up a good

one in reference to a partner.

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You attract the same type

of person every single time.

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It doesn't matter, the looks change,

the height changes, the eye color

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changes, body build changes, yet

underneath they're the same guy.

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And now you've shifted and

said, "I'm aware that I keep

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attracting the same person."

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And you dig underneath that, and you

shift your perspective into, "I'm

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gonna see what else is out there."

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And that's where you come in with a

different response instead of reacting.

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So what this means is stopping the

old habit of a fast emotional reflex,

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meaning that when somebody triggers

you, you react to what they say and you

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speak before you've actually thought

about how you wanna respond to this.

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And then the focus would be changing

how you answer at that moment in time.

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So I'll give an example here with me

is that up until leadership, I almost

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always reacted when I felt triggered

by something that somebody said.

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I would almost always get defensive

and feel like I needed to explain my

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side, defend my side, and sometimes

it would become a heated argument.

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Now, when I feel triggered, especially

with someone that is really close to me

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I do my best, because we are creatures

of habit, and this is something that

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I have had with me my entire life.

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I do my best to pause and to get

myself centered before I respond.

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Now, if this is a real time conversation,

it is a little bit more difficult

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than an email or a text message.

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Now, when it's a text message, oftentimes

I will wait until I feel like I have

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digested, I have stepped back and paused

long enough to come back to that person

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completely neutrally, and that means

without any emotion towards the situation.

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No finger-pointing, no

argumentative phrases.

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Nothing like that, just

these are the facts.

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When it's an email, also again, easier.

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Now, when it's face-to-face with

a person or even video, like

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Giorgia and I are doing right

now, I may say, "You know what?

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I need a few minutes.

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Let me step away."

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And I calm myself down, and I come back.

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And if it still seems to be

that there's charged energy,

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I'm like, "Can we table this?

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Can we come back to this when

I feel calm and centered?

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Because right now we're

gonna get nowhere."

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And I think that's really important,

is that we choose that different

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response versus reacting, and

the response is transformation.

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Reacting focuses on change

as well as it's your pattern.

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It's the same thing you've

done your whole life.

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Then we go into new choices.

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Now, you might think that a different

response and new choices are

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the same thing, and they're not.

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So what having a new choice means is

that you decide on a completely different

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direction or action for your life.

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So this would be like you draw

in the same person all the time.

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It's the same guy every single time.

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He's just dressed in different

clothing and different hair color,

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and you're like, "Why do I keep

attracting the same person?"

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Or we could even go to, "Why do

I keep getting the same kind of

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job with a really crappy boss?"

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Or, "Why do I keep doing something over

and over again and never finishing it?

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Why don't I ever set boundaries?"

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Okay?

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Taking a different direction in all

of those Decide what makes you happy.

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You're probably going into a job because

it's for the money, and you're not going

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for what you're passionate about or

what you're actually naturally good at.

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Finishing the hobby that you start

or the project that you start.

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Learning to set those boundaries so

you actually support yourself, and it

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also supports the people around you.

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So what this means, the new choice,

is changing what you do next to create

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that shift that you really truly desire.

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And then lastly, it would

be consistent action.

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Transformation is not one big thing.

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It's many small decisions along the

way that reinforce who you're becoming.

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It's just like Giorgia mentioned, I

don't know if it was in this episode

316

or a previous one, that it's all about

the little steps that we take, the

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little things that make the big win.

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If we look back at our lives,

when we die, there's just a

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dash on our obituary, right?

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And that dash is every single

tiny decision that we made

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from our birth until we died.

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And what a more beautiful way to

acknowledge our life than through

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focusing on transformation versus change.

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Focus on who we are becoming.

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Focus on who we want to be and

how we get to be that person

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Giorgia: So how do you

know that you transformed?

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So, remember when I shared my

story before I moved to London,

328

yet I was still shy and scared of

leadership, and I changed my identity.

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So when I was identifying as shy,

even doing a podcast like I'm

330

doing right now, was unthinkable.

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It would give me anxiety.

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The thought of hosting a master

class in front of just two people

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would trigger a full-on panic attack.

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I'm like, "No, I'm not doing that."

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Now we've been podcasting for a year.

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I have done master classes in front

of 200 people, and I felt excited.

337

Instead of feeling like "Oh

my God, this is so hard.

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How do

339

I get out of this?

340

I am scared.

341

What if something goes wrong?"

342

I'm like, "Yes, I actually get to do this.

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It's a piece of cake."

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Not that I'm doing everything perfectly.

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Obviously I'm still learning, I'm

still always evolving and improving.

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There's just no anxiety,

doesn't feel hard anymore.

347

Or as a recovering people

pleaser, just saying no.

348

It's like, "My God, if I say

no this person's gonna hate me,

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and I wanna be there for them.

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What do I do?"

351

Now I'm like, "Okay, I'm gonna set

a boundary," and I don't feel bad.

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I don't feel that guilt anymore

because I know that what's good

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for me is also good for them.

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Or speaking up when all the times I

didn't raise my voice, I didn't give

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my opinion because I thought, "Oh

my God, what if I upset someone?"

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Now I'm like, "Yeah, I'm gonna give my

opinion and if I upset you, I upset you."

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And I do it with love.

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Just with the understanding that if

you upset someone, there's a reason.

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There's a conversation to be had.

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There's an opportunity there.

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So instead of thinking about, "Oh

my God, I'm gonna be … I'm gonna

362

lose everything if I speak up,"

I'm like, "Okay, I may ruffle some

363

feathers and let's figure it out."

364

So I trust that whatever

happens is the right thing that

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gets to happen in the moment.

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So it's about responding differently

without the emotional charge, without

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the guilt, the shame, the fear,

the anxiety, overwhelm, that causes

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you to play small and to shrink.

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Dawn: So one thing I want to say is

I met Giorgia shortly after she had

370

finished leadership training, and we

were coaching together over on this side

371

of the pond for a company called IGL.

372

And I can see the shift, even though

she'd already done leadership, just

373

from then to now in her ability to

set and be firm with her boundaries,

374

and to speak up and share her point of

view, share what's coming up for her.

375

It's this huge transformation.

376

Even though she'd already done

leadership, and she'd already been doing

377

those microsteps to make those shifts,

to transform to be a bold, powerful

378

leader, it still is this progression.

379

It was those tiny steps every single

day that led her to this place

380

that I feel completely comfortable

setting a boundary, and when I set a

381

boundary, my boundary is my boundary.

382

You are not stepping over that line.

383

And there are some times where I will

push that freaking line, I tell you what.

384

At the same time,

385

I have a very different personality,

and I understand the boundary

386

aspect, and sometimes I'm like,

"Is this really a boundary, or are

387

you just not playing full out?"

388

And so that's more my reasoning for

pushing her a little bit harder.

389

At the same time, when she's very clear,

"No, Dawn, this is really, truly a

390

boundary," I'm like, "Okay, then we get

to work around this," kind of thing.

391

So this is the thing other people notice

before you do that you have transformed.

392

I've mentioned this before one

time when I was in the States.

393

This was, 2023, last time I went back,

and I was talking with one of my nieces.

394

And she was sharing with me a

lot of things that were going

395

on with her in her life, and I

said, "Would you like my support?

396

Can I share my experience?

397

do you just want me to

listen and hold the bucket?"

398

And she's like, " where

did you learn this?

399

I don't remember you ever

asking me these questions."

400

She goes, "Never has anyone

in our family asked me this."

401

And I said, "Well, I did it in this

leadership training that I completed.

402

And I've learned that I can

be a really good listener.

403

I also understand that innately I

want to fix people's problems, and not

404

everybody wants someone to give them

that kind of support to tell them how

405

to fix what's going on in their life."

406

I can give an example last night

where someone was wanting to fix

407

what was going on in my life, and

I got really frustrated when I kept

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saying, "I don't need your support.

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I'm not asking for your support.

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I already have the way that I'm

going in my life and it's working."

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And where I was three years ago,

two years ago, or even a year ago is

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nothing like where I am right now.

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Because it has taken those little steps

every single day to support myself

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to get to where I am and to be happy

with the decisions that I'm making.

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And that's what really matters.

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Now, there are people, that

person hasn't known me very long.

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There are people who met me two and a

half years ago that are like, "Gosh,

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your transformation is insane,"

that have never done leadership,

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that can see how much I've been

investing in me and transforming me.

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Not focusing out, focusing in.

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And it's really important

that we also focus in.

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And with 70% of the world being people

who are more supportive in nature,

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they wanna focus out naturally.

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They want what's in it for everybody,

and they rarely focus within

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because they think it's selfish.

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And I'm sure, Giorgia, that you can

empathize with this because you are

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one of the supportive nature people.

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And so really, how do we get to also

give ourselves that love, that grace,

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that attention on ourselves so we can

focus on our own transformation as well

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as holding other people high for theirs?

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Giorgia: Absolutely.

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Well, thank you for sharing

your experience of me as

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well, and also your story.

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And what I really want to land with

people is, again, the leadership

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training that we did is transformational.

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I always say that there is

a before and after Giorgia.

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And I do see the training as the moment

that I was really born, because there

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is the physical birth, and the training

really helps you unleash the real you.

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At the same time, what I really want

to land is that if we just look at

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the training as this is the be all

and end all, and I just have to go

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through the steps, and I will be

transformed, and my life will be

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transformed, yes, that's the catalyst.

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That

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is the catalyst, the container that

gives the opportunity to transform.

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It really is making the choice every

single day, even after the training has

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ended, to keep implementing those tools,

because already from the first day of

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the training to the last day of the

training, there was a huge shift in me.

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And then from the day that we met to now,

it's been, again, another huge shift.

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And it's because since I learned these

tools, I have been practicing them every

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single day, and I can see that you've been

practicing them every single day as well.

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And my experience with you is a lot

more trusting, in life, in the process,

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and giving people and yourself grace.

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Whereas before, especially with

your stuff, it used to be so hard.

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Now that you are learning to give yourself

that grace, it's beautiful to see, really.

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It's so beautiful to see.

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Dawn: Thank you.

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I think that, one, this summer being

as hot as it has been in Italy, and for

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those of you who don't live in Italy,

Giorgia obviously is from here, so she

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understands there isn't central AC.

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Giorgia: Do not go to Italy in the summer.

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Please don't.

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Please don't.

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Dawn: I mean, it has been 105, 110.

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The temperature has been astronomical,

and way earlier this summer than usual.

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And I'm very grateful that I actually

have something called a split, that

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I can do AC and heat, and I don't run

it all the time though, because the

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other thing is in Italy electricity

is also astronomical in cost.

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So- I think that is one thing though, the

heat saying, "You're gonna slow down."

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And me taking the actual time and

not really beating myself up because

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also, when I came out of the hospital

last year, Giorgia, you know that I

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was just running because I felt like

I was a month behind of everything.

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And I just was do-do-do-do-do-do-do

when I got out.

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And finally, my body says, "Okay.

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We're at a place where we can pause,

and we're gonna make you pause."

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And I did.

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I mean, guys, . there were days I had

five-hour naps, and you're probably like,

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"That's a whole night of sleep for me."

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These were naps.

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And I would wake up feeling bad

at first, like, gosh, how did

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I waste an entire day sleeping?

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Yet then I said, "My body

obviously needs this."

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Thank my body for telling me that I need

this, and that I gave myself permission

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to go to sleep, not set an alarm,

and just wake up whenever I woke up.

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And fortunately, I'm on the

downwind, I think, of all of that.

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And so occasionally now I'll have an hour

or two versus three, four, five-hour naps.

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And really, I think also having

the support of Giorgia, Abi, and

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our coach Kimberly has also really

supported me to give myself that

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grace and the permission to do that.

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And that trusting, as you said,

like bringing up the trust thing,

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trusting that my body knows what it

needs in this moment, in this time.

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Because a year and a half ago, or a year

and three months ago, I was trusting

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that my body knew exactly what it needed,

and I ended up in the hospital dead.

493

So I had a little too much trust, as well

as there was a bit of stubbornness of

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I don't really like the medical system

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Giorgia: Bit?

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Dawn: Here.

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Yeah, just a little bit.

498

Not a lot.

499

A little bit of stubbornness in that

I don't like the medical system here.

500

I unfortunately haven't had the best

experience, whereas there are other

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people who have amazing experiences.

502

Emergency situations,

they've been pretty good.

503

The day-to-day, not so much.

504

Or once you're not in that

emergency situation anymore,

505

to me it hasn't been great.

506

And so that was the other thing of

me resisting going to the doctor

507

and having somebody check me out.

508

Giorgia: It wasn't just that

though, it was continuing to

509

operate at maximum capacity.

510

So instead of taking some time and say,

"Well, actually, let me do a bit less.

511

Let me remove myself from

situations that are not healthy

512

right now so that I can…"

513

To me, that's more…

514

the medical thing I

understand coming from Italy.

515

Just that stubbornness to me was

more like, "No, I want to operate

516

at maximum capacity even though

my body doesn't work well."

517

That too.

518

Dawn: That too.

519

And- and guys, some of us

who always operate at maximum

520

capacity, it's subconscious.

521

We don't even realize it until our

bodies shut down and say, "I can't."

522

And that's the other thing that happened

this summer and I'm so grateful that I

523

have Giorgia and Abi who are supporting

me, and they're understanding.

524

And they're like, "Finally, you're

taking a freaking pause, girl.

525

We've been telling you

for weeks, if not months.

526

When are you gonna slow down?"

527

And I did, and thankfully they

have just been my cheerleaders the

528

whole way of really just saying,

"Take as much time as you need."

529

And you also get to have

those people in your corner.

530

When it comes to transformation,

so gearing back towards the

531

topic of our conversation here.

532

When we talk about change, change

says, "What do I need to do?"

533

And I'm purposely using that

word need, and please go listen

534

to our episode on need because

it's a pretty, pretty cool one.

535

Transformation is asking,

"Who do I get to be?

536

Who do I get to become?"

537

And that's really the crux of what we

want to support you with understanding

538

the difference between the two.

539

What do I need to do

versus who do I get to be?

540

One is a way of being, and as we've done

an episode on be, do, have, we are human

541

beings who do things to have things.

542

Not human doings who have things

to be things, or human havings

543

who do things to be things.

544

The be is always first.

545

And so who do we get to be

to create the transformation

546

that we desire in our lives?

547

Giorgia: The main thing we wanna land

with you is that your freedom isn't about

548

just changing your exact circumstances.

549

It's in becoming the kind of person

who can create different circumstances.

550

Because change's just a one-time event,

transformation though is a process that

551

actually transforms who you are being.

552

And while anyone can experience change,

not everyone allows themselves the

553

process to be transformed, become the

person who can create your reality.

554

And so if you've been listening to

this, and you've been making lots of

555

changes, none of them seems to stick,

none of them is landing you where

556

you actually wanna be in your life,

you're not creating the results you

557

want in your life, then get in touch.

558

We will put the details in the

show notes below, get in touch.

559

And we are launching a new program

that will support you exactly with

560

this, to transform yourselves into the

person who can create what you want.

561

And within 90 days, you are going

to get the first tangible outcome.

562

So if in 90 days you want to lose some

weight, or you want to start a business,

563

or you wanna get more clients, we're

gonna support you in becoming that

564

person, transform to the person who

can have that, and by 90 days your

565

goal will actually become your reality.

566

So get in touch with us and

let's talk about what this

567

process can look like for you