Shownotes
In this episode of Women on the Rise, Jen is sharing tips with you on how to prevent your business from experiencing a drop in sales during the summer.
You'll learn about the importance of planning ahead, tracking your business's financial, sales, and marketing numbers, and developing a summer marketing plan. You'll discover:
-
- Why it's essential to regularly track key metrics, such as customers, social media numbers, website traffic, and media engagements.
-
- How to plan for the summer season and create a summer marketing plan that focuses on creating value and engagement for your audience.
-
- The benefits of thinking creatively and outside the box, such as offering summer promotions, creating seasonal content, or partnering with other businesses to increase visibility and sales.
-
Jen also emphasises the importance of having a profitable business and the value of planning for the summer as part of your business processes from the very beginning. By following these tips, you can summer-proof your business and avoid a drop in sales during the summer months.