For brand strategist, Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities – if you use it right. In this episode, Liam shares his tips for using the platform to its full potential so you can build your personal brand, and make a few friends along the way.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/personal-branding-on-linkedin/

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(00:00) - Introduction - Liam Darmody

(01:44) - Liam's LinkedIn Journey

(04:02) - Overcoming LinkedIn Posting Anxiety

(09:49) - Liam's Personal Branding Success Story

(13:10) - The Impact of Consistent LinkedIn Presence

(19:00) - The Power of Authenticity on LinkedIn

(20:23) - Imposter Syndrome and Sharing Your Personality

(22:52) - Authenticity and Integrity on LinkedIn

(26:45) - LinkedIn's New Features

(32:06) - Advice and Quotes to Live By

(34:17) - Current Life Phase: Reinvigorating

(36:08) - Advice to Younger Self

(38:53) - Conclusion