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Small Business Challenges with Michael Tashman, Founder of Churnfoods
Episode 7723rd September 2022 • Ask Brien Show • Peter Bronstein and Traci DeForge
00:00:00 00:32:07

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In this episode, we are joined by Michael Tashman, founder of Churn Foods. He discusses the transition from being a high-class chef to becoming an entrepreneur. He discusses the challenges that he faced when starting Churn Foods. Tune in today to hear about Michael’s love and passion for butter and some great entrepreneur tips. 

IN THIS EPISODE:

  • [9:45] What is Churn Foods? 
  • [12:15] What is the story of the commoditization of butter?
  • [13:23] Why does grass-fed matter? 
  • [15:20] What do the overhead costs look like for transportation for Churn Foods?
  • [17:11] Where can people buy Churn Foods butter? 
  • [21:06] What’s the process for making Churn Foods butter? 
  • [24:48] What was the aha moment when Michael decided to create Churn Foods? 
  • [26:45] What are some of the biggest challenges Michael has faced?

 

KEY TAKEAWAYS:

  • Grass-fed makes a big difference with the health and vitamins that cows get, which transfers to us as humans when we ingest it. 
  • Keeping business and personal life separate is essential. If you don’t and you are very passionate about your business, it can take over your personal life. 
  • Start small and stay focused. Don’t go from creating a product to hoping it’ll be in all the retail stores immediately. Perfect your craft and grow at a slow and steady rate. 

 

BIO:

As Julia Child famously said, “With enough butter, anything is good.” Chef Michael Tashman took her sage advice to heart. Now, he’s spreading the word with Churn — grass-fed, hormone-free, European-style butter made right here in Los Angeles, CA.

You’d be hard-pressed to find a better butter. Sweet, nutty, earthy, and creamy, Churn values quality and quantity in equal measure. Flavors like Garlic Shallot, Cacio e Pepe, and Maple Cinnamon can turn plain bread into a masterpiece, but why stop there? From sautéed veggies to grilled swordfish, Churn was made to elevate every meal.

Thankful for all the support he’s received, Michael is quick to dish the love right back to his employees and loved ones. As he evangelizes butter, just like Julia, he abides by another one of her timeless quotes:

“Remember, no one’s more important than people. In other words, friendship is the most important thing—not career or housework, or one’s fatigue—and it needs to be tended and nurtured.”

 

LINKS MENTIONED:

Churn Foods Website

Churn Foods Instagram

Churn Foods TikTok

 

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