Transcripts
Welcome to the mesmerizing marketing podcast, where we take a deep dive
Speaker:into the latest marketing trends, tools, and tips, and provide you with
Speaker:the top resources you need to thrive and make your marketing mesmerized.
Speaker:And now here's your host dimple.
Speaker:Dang.
Speaker:Hello, everyone.
Speaker:Welcome back to the mesmerizing marketing podcast today.
Speaker:I'm super excited to be here with Kelsey Johnson, who is the product
Speaker:marketing manager at a Weber.
Speaker:Welcome Kelsey.
Speaker:Thanks so much for having me dimple.
Speaker:I'm really excited to be here.
Speaker:I am super excited that you're here as well.
Speaker:And today we're going to be talking about how to use email
Speaker:marketing to grow your business.
Speaker:And we're going to dive into a lot of interesting concepts when it comes to
Speaker:email marketing, in terms of how do you take your social media followers
Speaker:and turn them into subscribers.
Speaker:And how do you build a community with email marketing?
Speaker:Because building a community is so important, but before we dive
Speaker:into all that, Kelsey, I'd love to have you introduce yourself.
Speaker:Give us a little bit background about, where you were before this,
Speaker:how long you've been at a Weber and just like a little bit of your.
Speaker:Yeah, absolutely.
Speaker:I I'm actually a marketer.
Speaker:My entire professional career is in marketing.
Speaker:I started at a company offering marketing.
Speaker:Services and software to the legal industry.
Speaker:And I was doing local SEO at the time.
Speaker:So I really got my foot in the door with the sort of technical side of marketing.
Speaker:And I just thought it was so fun.
Speaker:And I worked my way up in that small company to the director of marketing
Speaker:for the marketing company and was doing everything from a technical
Speaker:SEO to email, to copywriting, to blogging and all of that stuff.
Speaker:So I learned a little bit about everything.
Speaker:And then I moved to a company called Smith AI, which is a
Speaker:virtual receptionist service.
Speaker:And I got to work even closer with a lot of these technical sides of marketing
Speaker:and really get out there in the world.
Speaker:And that's when I started as a product marketing manager, which basically
Speaker:means, you know, everything about.
Speaker:The way that the software works well enough so that you can
Speaker:explain it to people who don't know how any software works.
Speaker:And that's my favorite thing is taking these things that seem like kind of
Speaker:complex systems and making them accessible to everyone because they're for everyone.
Speaker:Right?
Speaker:I started at a Weber this year in early 2021.
Speaker:And I'm so excited.
Speaker:As I was telling you, because I feel like this is the year of email resurgence.
Speaker:So a Webber is an email marketing tool for businesses.
Speaker:And we really pride ourselves on being one of the easiest to use despite the
Speaker:powerful features that are available.
Speaker:And I just am so happy to be here.
Speaker:And I'm so excited to talk to you today about.
Speaker:Everything email what a Weber can do and how people can really use it in an
Speaker:effective way to grow their revenue, to turn those social subscribers
Speaker:into followers and to create this sort of buzz word, but something
Speaker:that's really important, which is a community around your business.
Speaker:Yeah, absolutely.
Speaker:And, you know, Kelsey has said that.
Speaker:It's easy to use and I think that's one component that's really important because
Speaker:when it comes to email marketing, we want to make sure that it is easy for
Speaker:the audience to utilize and to implement.
Speaker:Right.
Speaker:So, you know, that is definitely an important.
Speaker:You said that you've seen like an increase in, and people using
Speaker:more email marketing, would love to hear your thoughts on those.
Speaker:Do you think it has something to do with the fact that we've been in a
Speaker:pandemic for over a year and a half?
Speaker:Like, has that had an impact on people spending more time at home, working
Speaker:from home, trying their best to do networking now, virtually, whereas in
Speaker:the past they were networking in real life and going to a lot of events and
Speaker:Changed over the past year or so.
Speaker:Yeah, I think there are a lot of things going on with emails,
Speaker:resurgence in popularity.
Speaker:So we've got the pandemic, right?
Speaker:And everyone's not only, everyone's comfortable with email.
Speaker:Email has been around for decades now, and people know how to use it.
Speaker:Your grandparents know how to use it.
Speaker:You know, kids know how to use it.
Speaker:It's a fairly simple system of communication, but because of the pandemic
Speaker:being, such a huge influence on the way that we're running our businesses,
Speaker:running our lives, people are at home, more people are on their phones.
Speaker:More people are engaging with brands more from their phones rather than in person.
Speaker:And it has made creating a community via email, something
Speaker:that's so much more important.
Speaker:And everyone is.
Speaker:There everyone's in the room with email.
Speaker:Now everyone's already on their email.
Speaker:They're shopping on their email.
Speaker:They're emailing their family and friends.
Speaker:They're setting up zoom calls on their email.
Speaker:You know, it's somewhere where everybody's already in the room.
Speaker:And that's, I think the first main reason that it's having this resurgence,
Speaker:but there's another really important reason that email is coming back and
Speaker:being so valuable to especially business owners, small business owners, and, you
Speaker:know, marketers, people trying to build this community is people are getting
Speaker:a little bit tired of social media.
Speaker:There is so much social media and it's very exhausting to use.
Speaker:And because people are at home all the time now and on their phones,
Speaker:all of the time, they're noticing, Hey, when I'm on social media
Speaker:all the time for my community, it can be a little bit tough on.
Speaker:And so people enjoy interacting with their community more on email.
Speaker:And then the other thing is there are tons of social media platforms.
Speaker:So if you're trying to communicate with your audience, with your
Speaker:customers, with your fans, with, with the people that you want to
Speaker:talk to, if they're not on Instagram, you know, Instagram is a great tool.
Speaker:Social media is a great tool for communicating with people
Speaker:and discovering people.
Speaker:But if you want to talk to every person, you can't do it on Instagram because
Speaker:not every person is on Instagram.
Speaker:You can't do it on Tik TOK.
Speaker:You can't do it on Facebook.
Speaker:People have chosen the platform that they like the most, an email is this
Speaker:great, great way to bring them all together into the same place and
Speaker:talk to them all, not to mention you're not subject to any algorithms.
Speaker:So everybody sent an email to gets every single email, every single.
Speaker:Yeah, I think, you have a point because not everyone is on Instagram, even though
Speaker:we would love to think, oh, everyone's on Instagram, and everyone's on Tik TOK.
Speaker:Everyone's on LinkedIn.
Speaker:The truth is they aren't.
Speaker:And there are people that are still very old school.
Speaker:Are there people that they're too busy to go on social media, however, they
Speaker:are consistently on their email and they're seeing emails come through.
Speaker:And if you catch them at the right time, when they happen to be on their email,
Speaker:there's a chance that they're going to open up that email and they're gonna,
Speaker:see your message and they're going to, opt in or whatever it is you want them
Speaker:to do or sign up for free masterclass.
Speaker:When it comes to email marketing, I think one of the most difficult things for
Speaker:people is that when they sit down to write that email, they don't know what to write.
Speaker:They get lost in their head.
Speaker:What are some, very impactful messages or even taglines or any
Speaker:tips that you have for our audience?
Speaker:Like if they're just getting started with email marketing, what can
Speaker:they do that would be impacted.
Speaker:Yeah, absolutely.
Speaker:And you're so right.
Speaker:It's so hard.
Speaker:It's hard to sit down and write an email.
Speaker:You're not talking to somebody, you, you know, it feels more
Speaker:permanent because you write it.
Speaker:And then you're like, oh, I got to edit it.
Speaker:And then I send it into the ether and I can't delete it from somebody's inbox.
Speaker:I can't take it back.
Speaker:So whatever I say is really important.
Speaker:Um, And I've got a couple of tips for you.
Speaker:The first, especially if you're just getting started on this sort of
Speaker:newsletter journey starting to send out emails to your customers, trying
Speaker:to build this audience, whatever it is that works for your business and is
Speaker:going to help you ask, find the people who already really like you and who are
Speaker:already fans of your business, or who have been really successful customers
Speaker:or clients in the past and ask them, what kind of emails do you like from.
Speaker:The other businesses that you're getting, do you want to hear about my backstory?
Speaker:Do you want me to send you news and articles?
Speaker:Do you want to just have a fun anecdote?
Speaker:You know, if you're like an author or, a podcast or something like that, do you
Speaker:just want to hear what's my favorite podcast this week and you'll start to
Speaker:find out you know, some of the things that you can send out in these emails that
Speaker:are, and of course I'm talking about non sales emails, which is fairly important
Speaker:to send a decent amount of those.
Speaker:Cause that's how you build that trust.
Speaker:That's how you build the community.
Speaker:You're you're offering out these things.
Speaker:yeah.
Speaker:The second thing I would say is don't be too stressed about it.
Speaker:Everyone is on their email all of the time and you can't bring it back.
Speaker:Because it's having such a resurgence, your email's not going to be in
Speaker:somebody's face every single moment.
Speaker:So if you send out one, that's not too popular, try something else
Speaker:and, you know, write something, come up with an idea, send it out,
Speaker:ask in the email for feedback.
Speaker:Hey, did you like this?
Speaker:Do you want to hear more about this?
Speaker:with a platform that you send it out on, like a Weber, the platform will
Speaker:tell you whether that email was popular.
Speaker:You know, if nobody opened it, a Weber is going to say, listen, you
Speaker:only got a 5% open rate on this.
Speaker:You should try something else.
Speaker:Or if everybody opened it, but nobody clicked on what
Speaker:you wanted to inside of there.
Speaker:You can see that metric as well.
Speaker:So you can try a bunch of stuff at the beginning and see what's working best and
Speaker:not stress too much about making sure that very first newsletter you send out that
Speaker:very first email you send out is perfect.
Speaker:Yeah, Kelsey, I love what you shared because I think that whole
Speaker:testing thing is really essential.
Speaker:It's simple, right.
Speaker:But people forget to think about it that way.
Speaker:And it's literally just gauge your audience, ask them what they want
Speaker:and give it to them, you know?
Speaker:And then you're really going to be , grading an experience for
Speaker:them where they're going to be looking forward to your email
Speaker:and they're going to open it up.
Speaker:And it just doing that upfront homework to determine, Hey,
Speaker:who is your target audience?
Speaker:I think a lot of business owners, they don't even know who their
Speaker:target audience is because I'll have clubhouse rooms and I'll ask
Speaker:them and they're like, well, I don't know, or they have to think about it.
Speaker:You know, they need to have a clear understanding of who their target
Speaker:audience is and who's their client avatar.
Speaker:And then they need to know what really matters to them.
Speaker:And they need to be able to speak their language in a way that's
Speaker:going to resonate with them.
Speaker:Right.
Speaker:And I think that's the game changer.
Speaker:Absolutely.
Speaker:And whether it's on email or social platform, you can ask, right.
Speaker:You can tweet out a poll.
Speaker:What, what are you into?
Speaker:Who are you?
Speaker:That's in my audience.
Speaker:If you're seeing this, who are you, or if you already have this list compiled,
Speaker:you can put together a quick form on like a jot form or something like that.
Speaker:And send it out in the email, say, Hey, this is going to take you three
Speaker:minutes, but I'd really like to know who you are so that I can send
Speaker:you better emails, better content.
Speaker:I love that.
Speaker:Everyone write that down.
Speaker:If you're listening to this episode, because that's something
Speaker:you have to implement immediately.
Speaker:And now, you know, I'm looking at your shirt and I see this little
Speaker:guy with his hand, who is that?
Speaker:This is AAJ and it's the, a Weber mascot.
Speaker:A Weber is actually 23 years old this year.
Speaker:It's a very, very long existing company.
Speaker:And we've done a lot of cool stuff this specific year.
Speaker:But AIG has been around with us for the whole time.
Speaker:He is a robot astronauts and he's our fun little mascot.
Speaker:We don't talk about him a lot externally.
Speaker:But if you ever see us at a conference, we are giving away these shirts.
Speaker:They're very popular and soft.
Speaker:And obviously internally, we just love.
Speaker:Oh, I know he's adorable.
Speaker:And you know, what's cool is like you said, 23 years, and what's interesting
Speaker:is, you think of back then, you know, the astronauts and all of that, but now
Speaker:we think of robots and he's like a blend.
Speaker:He's like a, you know, a hybrid of both.
Speaker:And I love that because now everything is going towards like artificial intelligence
Speaker:and tech and all those things.
Speaker:So which, which is going to lead me to my next question, ? So
Speaker:whoever's been around for 23 years.
Speaker:They are an OJI when it comes to email marketing,
Speaker:you know, how are you guys staying modern and fresh?
Speaker:Like what are you doing to be innovative?
Speaker:Yeah, that, that's a great question.
Speaker:And I'm so excited that you asked it right now because in the past year and a
Speaker:half, A Weber has been releasing so many new things that are very, very useful.
Speaker:And I will say we pride ourselves on being a simple solution.
Speaker:And I actually personally really truly believe in simple
Speaker:solutions for small businesses.
Speaker:I think that sometimes when we talk about tracking, we talk about automation.
Speaker:We talk about technology that can sound intimidating, and this is a platform that
Speaker:is built so that you're not intimidated.
Speaker:And if you are a little bit, we also pride ourselves on having the best support.
Speaker:I mean, our support team is in-house, they're highly trained.
Speaker:They know more than I do.
Speaker:I love bragging about them and they really offer live useful answers.
Speaker:24 7.
Speaker:to go into a little bit about what we've been launching in the last year.
Speaker:So about a year ago, we launched a landing page feature.
Speaker:So instead of having to have a second.
Speaker:Technology for landing pages, you can build it all within a Weber.
Speaker:And what a landing page can do is like you were saying dimple, how you want
Speaker:to know who your audiences, what if you have three different audiences?
Speaker:You know what, if you have students who use your services or products and you
Speaker:have professors and you have, you know, moms, I don't know what the service is,
Speaker:I'm coming up with it, but you have these three different buckets of people and
Speaker:you want to talk to them specifically, a landing page is a really simple way
Speaker:to set up a page that speaks directly to students and gives them one thing to do.
Speaker:Oftentimes when people come to your website, they'll see
Speaker:so many different options and they can get a little bit lost.
Speaker:But if you do something like, you know, an ad campaign or a lead magnet or
Speaker:anything like that, you can direct them specifically to this landing page, right?
Speaker:Flows with the story.
Speaker:They don't get lost on your website.
Speaker:And then what we added this year, which is really, really
Speaker:awesome is an e-commerce feature.
Speaker:So on one of these pages, you can actually sell a product.
Speaker:It integrates with Stripe.
Speaker:So you set up a Stripe account really quickly, and then
Speaker:you can upload a picture.
Speaker:A lot of people are using this on our platform for courses.
Speaker:So if you're a coach or a consultant, or you're just an expert, you know,
Speaker:if you're like a marketing expert, but you want to have a little bit of
Speaker:a side income and you put together a course, you can set that up.
Speaker:And actually charged for it on your, a Weber landing page
Speaker:with the Stripe integration.
Speaker:And it's one of the lowest fees that you'll pay for any e-commerce platform.
Speaker:It really is.
Speaker:We created this to help out our customers, not to, you know, take
Speaker:a bunch of the money off the top.
Speaker:So it's, it's such a cool feature that we launched this year.
Speaker:Tons of people have been taking advantage of it because it's so easy to use.
Speaker:It's kinda nice.
Speaker:It's nice to make that little bit of extra money on the side
Speaker:from something like a course.
Speaker:Oh my God.
Speaker:I love that because you know, courses um, a lot of people are learning
Speaker:that they are not just going to keep their knowledge bottled up anymore.
Speaker:They want to share their knowledge and their wisdom with the world
Speaker:and they want to monetize that.
Speaker:And I think there's no time better than now to share your knowledge.
Speaker:I mean, we're still in like a weird phase, in the world where like we're
Speaker:kind of half like out in the open half on locked down and then the future is
Speaker:unpredictable with all the variants.
Speaker:I think it's a perfect time to really focus in on your business.
Speaker:And also with 2022.
Speaker:Around the corner, you know, less than like a month away.
Speaker:I think it's really important to start thinking about, your
Speaker:marketing strategy as a whole.
Speaker:So the audience needs to determine like, how am I going
Speaker:to reach my target audience?
Speaker:And I think email marketing is, one that if you haven't done it before,
Speaker:it's easy to forget about Kelsey.
Speaker:But I think it's the one that is really very important because when
Speaker:you think about it, your email list is the only thing that you really own.
Speaker:And we all know this for a fact, because Instagram was down this year,
Speaker:Facebook was down and, and you can't put all your eggs in one basket.
Speaker:And when Instagram was down and Facebook was down, the people who had an email
Speaker:list were emailing, their clients are emailing their announcements
Speaker:because they weren't able to go live.
Speaker:Stream or, you know, any, any of those things.
Speaker:And I think that that's the power of email marketing is that it's there,
Speaker:you have access to it 24 hours a day.
Speaker:You can send a message out or an announcement any time that you want.
Speaker:And I think that's very powerful.
Speaker:Yeah.
Speaker:Owning your audience is something that's so, so important.
Speaker:And it kind of brings us into this next facet of email, which was
Speaker:actually the first facet of email, which is collecting those subscribers.
Speaker:Right.
Speaker:You can't, you can't send an email to anyone if you, if you
Speaker:haven't collected your audience.
Speaker:And this is something that a lot of people struggle with, especially when
Speaker:they're first getting started is.
Speaker:How do I capture my audience?
Speaker:How do I ask for people's emails?
Speaker:It seems a little bit awkward.
Speaker:Tons of people are constantly asking for emails all of the time
Speaker:and turning those social followers.
Speaker:While Instagram is up into email.
Speaker:Subscribers is one of the best ways to do that.
Speaker:And if you think about it, like I said, Instagram, Tech-Talk these,
Speaker:these other Facebook groups, especially to these platforms are great for
Speaker:communicating with people most of the time, or in, in their own way.
Speaker:And so you have built this audience of people who likes you, who has seen your
Speaker:face, who knows what your dog looks like.
Speaker:They are not going to be upset if you say, Hey, listen, just in
Speaker:case something else goes down.
Speaker:Get your email address and sign you up for my newsletter.
Speaker:Here's what I send out in my newsletter.
Speaker:I will send you out resources.
Speaker:I will email you once a week.
Speaker:I'm not going to spam you with a bunch of this or that people will sign up for your.
Speaker:Email list and you can communicate with them that way.
Speaker:And then it's just sort of like an insurance plan, right?
Speaker:Even on these platforms can also take you off of them or they can,
Speaker:decide to change the algorithms.
Speaker:So you're not able to reach as many people.
Speaker:This happened a few years back, but on Facebook where all of a sudden these
Speaker:brands are like, I have to pay to talk to the people who already like me.
Speaker:And so email is a really, really great backup plan for you to be
Speaker:able to still reach your audience for you, to communicate with them.
Speaker:And for you to, like you said, we call it owning your audience,
Speaker:but that's what it really means.
Speaker:It means you get to decide when you talk to them.
Speaker:And when you set up an email list in a platform like a Weber or any of the
Speaker:other ones, we don't own that list.
Speaker:If you want to take it and download it and bring it somewhere
Speaker:else, you are absolutely.
Speaker:Entitled to do that.
Speaker:This is not something that is within, we are just a tool for you to use
Speaker:it, to communicate with people.
Speaker:And so it's, if you're not already doing that, or if you're not
Speaker:doing it enough, I highly highly recommend that you prioritize that.
Speaker:Another thing that I always like to talk about when I talk about email is,
Speaker:so when you talk about a lot of these other forms of marketing, whether it's
Speaker:advertising or you know, social media marketing, or, any of these other
Speaker:platforms you're driving awareness.
Speaker:You're bringing people's awareness to your business.
Speaker:Email is not really a big awareness tool, right?
Speaker:You have to have somebody's email address already.
Speaker:They already know who you are and they've opted into this list, but.
Speaker:There's this wonderful statistic that I love, which is 80% of your revenue
Speaker:comes from 20% of your customers.
Speaker:That top 20% of your customers.
Speaker:And this is on average.
Speaker:It depends on the business, obviously, but that top 20% of your customers,
Speaker:the people who continue to come back and buy from you, these are also
Speaker:the people who are referring you.
Speaker:They are the ones who are going to want to hear from you on a regular basis.
Speaker:And if you are sending out these emails, you can communicate with them.
Speaker:What's new in my business that you might want to buy.
Speaker:What are the discounts that we have going on?
Speaker:Or, Hey, I'm still here.
Speaker:Like, do you have any questions for me?
Speaker:Do you want us to do something new?
Speaker:We like you, you know, happy Thanksgiving, keeping that sort
Speaker:of top of mind, we call it.
Speaker:I think it's still called top of mind marketing, but
Speaker:basically having the person.
Speaker:No, that you are still exists.
Speaker:They remember you because you sent them an email last week and they
Speaker:thought it was really sweet and you gave them some great resources.
Speaker:Then the next time they need your services or they're thinking about your products
Speaker:or they're buying something for Christmas.
Speaker:They're like, oh yeah, that company.
Speaker:I remember them.
Speaker:I like this company it's owned by Kelsey.
Speaker:She has a dog that I've seen on Instagram and she just shot an email
Speaker:into my inbox and I want to purchase from her instead of the big box store.
Speaker:Yeah.
Speaker:Yeah.
Speaker:I love that.
Speaker:And speaking of that, I think for a long time, a lot of people have always,
Speaker:you know, thought like, oh, everything needs to be all about business.
Speaker:And I think that times have changed.
Speaker:And the times of being all business are gone.
Speaker:I think people are going to resignate with other people because
Speaker:they have something in common.
Speaker:Are they see you as a human being and not just as a company, a small business and
Speaker:entrepreneur, an organization, a business coach, a lawyer, a doctor, whatever.
Speaker:Right?
Speaker:So I think people need to be a little bit bold and brave to show a little bit
Speaker:of their personality in their emails, a little bit of their personal life,
Speaker:because I think that is what is truly going to have someone who's opening
Speaker:up that email, be able to see them as more than just another email, but
Speaker:more so as a human being, a person that they can create a bond with.
Speaker:What are your thoughts on.
Speaker:Yeah, there's building a community is truly in my belief, the way to scale
Speaker:your business, you can sell one-to-one.
Speaker:But as soon as you get the people who all have the thing in common, which is that
Speaker:they needed what you offer together, and you start to sort of grow that community,
Speaker:they can engage with each other.
Speaker:And then they're, you know, they're touching base with each other.
Speaker:That top of mind marketing is happening without you even having to do it.
Speaker:And it's great for getting feedback.
Speaker:It's great for Goodwill.
Speaker:So if you think about doing this, you know, building out this community,
Speaker:what you really need to start thinking about is yourself as the leader and.
Speaker:Just because you're good at something, just because you started a business
Speaker:doesn't necessarily mean that you are to have a leader mentality, but if
Speaker:you're going to build this community, you are the boss of this community.
Speaker:You are the one that is setting the tone.
Speaker:You're the one that is engaging with people and having them meet each other.
Speaker:And this is something that, you know, email's a really
Speaker:great way to get this started.
Speaker:We actually have a Weber.
Speaker:We have another feature that we have been building and we're going
Speaker:to continue to build upon, and it's called the newsletter hub.
Speaker:And this is a place where all of your emails.
Speaker:That you've sent in the past that you want to show can show
Speaker:up almost like it's a blog list.
Speaker:But as we build it out a little bit more, it's going to be able to have the capacity
Speaker:for people to comment and people to engage with each other on this platform.
Speaker:And so what you're gonna be able to do is build out your own community on
Speaker:your own platform that isn't subject to some of these other, platforms,
Speaker:algorithms, or anything like that.
Speaker:And if you start to think about that in the future, you start
Speaker:to think about where am I going to build out this community?
Speaker:What you have to do first is take a step back and look at yourself
Speaker:and say, I'm I am the leader here.
Speaker:I am the most knowledgeable, I don't know everything about everything, but
Speaker:I do know the most about my thing.
Speaker:And other people want to know about it.
Speaker:Other people want to talk about it.
Speaker:They want to talk about their difficulties.
Speaker:They want to talk about their successes.
Speaker:And so.
Speaker:It's really an order to have like a scaled business that's really
Speaker:successful and really well marketed.
Speaker:You have to start thinking about this community, feel how you're
Speaker:going to build out your people, your tribe as they call it.
Speaker:Yeah.
Speaker:And, and building out that tribe.
Speaker:How often do you think that, people should be reaching out to their list?
Speaker:I mean, do you, what's a good number that you guys have found it very
Speaker:much depends on what you have, what type of business you are.
Speaker:I always say that the quality of the content is more
Speaker:important than the cadence.
Speaker:I think that , even if you're a really small business, you definitely
Speaker:shouldn't be sending out emails any less than once or twice a month.
Speaker:So make sure, you know, you start to come up with some ideas on
Speaker:what to send, but you can read.
Speaker:Content from your social media platforms too.
Speaker:We didn't talk about that at the top, but you can at the very beginning,
Speaker:just take what people have already seen and send it in, in some emails.
Speaker:But to me, I always say, don't just send an email to send an email, make sure that
Speaker:you have something to say, and if you don't put together something to say, like
Speaker:I said, at the top as well, a list of resources if I was going to send out a
Speaker:product marketing manager blog, or like a copywriting blog, I would maybe have
Speaker:my first couple of emails be like, here are all of the blogs that I subscribe to.
Speaker:Here are the emails, other email lists that I like, or this is my favorite
Speaker:free software that I like to use.
Speaker:That's really useful for me, things that I really find beneficial, send
Speaker:out that kind of useful content.
Speaker:Like you said, you don't have to be selling all the time and really track.
Speaker:Commit your personal personality in the email, but don't just send it to send it.
Speaker:If you see, if you can get it up to maybe like twice a week, then that can
Speaker:be really, really productive if you have, you know, especially if you're
Speaker:selling products and you have a lot of products to sell and you have a lot of new
Speaker:inventory and being able to send out those twice a week, emails is really great.
Speaker:I'm on some email lists where I think they send it too often.
Speaker:I'm going to just say it.
Speaker:I'm the email marketing product marketing manager.
Speaker:And I think that sometimes every day is too much for me, but that might
Speaker:not be too much for your audience.
Speaker:So, so test it out to see what people are like.
Speaker:If you're sending it every day and a bunch of people are unsubscribing for your
Speaker:list, maybe, you know that that's yeah.
Speaker:I think every day's a little bit overkill.
Speaker:Well, everyday maybe it's okay.
Speaker:But if you're sending an email like two or three times a day, it's a little
Speaker:annoying because I haven't even read the first one and then the next one arise and
Speaker:the next one around, and it almost seems like you're being too pushy to just be
Speaker:salesy instead of more like what you said, sharing information, because here's the
Speaker:thing you can't just send out an email and expect to like sell to your audience.
Speaker:You have to warm them up.
Speaker:You have to really build that relationship with them online
Speaker:and you have to provide value.
Speaker:And if you can provide value for like three or four emails and then you make
Speaker:an offer, I think that's a good rule of thumb, but don't just expect to
Speaker:like sell without providing value.
Speaker:The other question I get sometimes.
Speaker:people used to do email marketing and then they just kind of fell off the
Speaker:bandwagon and they stopped doing it and they want to start doing it again.
Speaker:But they're like, well, I don't know what to say now, or how do
Speaker:I title the title of that email?
Speaker:, so what are some tips on, if you
Speaker:you're back, like, where are you going to say in the email title?
Speaker:Hi, I'm back.
Speaker:Uh, Yeah, you could.
Speaker:I, I definitely want to impress upon people, something that we always talk
Speaker:about at a Webber, which is if you have what we consider an old list, a list
Speaker:that you haven't contacted for over a year, you do not want to hit the ground
Speaker:running, emailing them again, because there's a certain element of legitimacy.
Speaker:That's tied to your email address and you're sending out from your email
Speaker:address, and this is a concept that we call deliverability, but it's basically
Speaker:like if your domain name has a higher ranking and it can rank better in
Speaker:Google, your email address has that sort of legitimacy and you'll lose it.
Speaker:If a bunch of people are like spam, spam, spam, or unsubscribe
Speaker:unsubscribe, you know?
Speaker:So I would say, send out that first email back, be really, really
Speaker:blatant and really, really short with it, but just say, Hey, I'm back.
Speaker:This is me again, if you've forgotten, this is who it is, you know, I'm
Speaker:your chiropractor or I recognize that I haven't talked to you in a
Speaker:while, and this is exactly who I am.
Speaker:And then in the email say, this is what I'm going to be sending.
Speaker:I want to get this going again.
Speaker:This is the content that you should expect to receive you know, here and maybe
Speaker:even have like an additional, opt-in say like, please let me know if you want to
Speaker:continue to receive these because when it comes down to it, I mean, we talk a
Speaker:lot about building a community and we talk a lot about, you know, getting good,
Speaker:open rates and sending out emails and growing your list, but let's face it at
Speaker:the end of the day, we're trying to sell.
Speaker:That's how our business runs and runs forward.
Speaker:And if there's somebody that doesn't want to hear from you at all, there's
Speaker:no point in having them on your list.
Speaker:Anyway, you don't want to be saying.
Speaker:But it's like a vanity metric, you know, you don't want to be sending to a bunch
Speaker:of people who are literally never going to read your emails, open them, buy from
Speaker:you, tell anybody else about your services
Speaker:so you want to make sure when you're re-engaging with that old
Speaker:audience, that you're only getting from that audience, the people
Speaker:who really want to hear from you.
Speaker:I also think that in that first email, obviously in addition to
Speaker:being honest and talking about the elephant in the room, Hey, I haven't
Speaker:emailed you in two years, but here I am.
Speaker:I'm trying to be a little funny, you know, maybe depending on what
Speaker:you do and what, how serious your businesses, but maybe add a fun little
Speaker:GIF, people respond so well to humor.
Speaker:And if something makes them laugh a little bit, they're probably going to be
Speaker:like, oh, this is the kind of personality I'm going to be seeing in these emails.
Speaker:All right.
Speaker:I'm in, I want to say, I want to see a couple more of these.
Speaker:So, if you have something that you.
Speaker:I think it's very generically and very, not at anyone's expense,
Speaker:but very funny, you know, add it in and make somebody laugh a little
Speaker:bit and then that'll get them.
Speaker:I'll get them going.
Speaker:And I always like to say this too.
Speaker:Don't forget.
Speaker:You get emails too.
Speaker:Right.
Speaker:What emails do you like?
Speaker:What emails do you open?
Speaker:Which emails are you unsubscribing from?
Speaker:Take a look at that and really think about it.
Speaker:And it will give you at least your first step of insight into what you
Speaker:should be sending to other people.
Speaker:Yeah, I love that.
Speaker:You're saying add a bit of humor into it because somebody could be having
Speaker:a bad day and they open up your email and maybe it helps them smile or laugh.
Speaker:And that's going to change the entire day that they're going to have, thanks
Speaker:to one little email that you sent, but you put a little bit of humor into it,
Speaker:or a little bit of personality, you and maybe a little bit of sassiness, right?
Speaker:I mean, people are going to resonate with people for them being authentically them.
Speaker:And, and I would say like, don't try to pretend to be someone else behind that
Speaker:email when you're sending it, don't be a fake person or don't be what you
Speaker:think your audience wants you to be.
Speaker:But instead be authentically who you are, because when you show
Speaker:up as who you are, and people can see that you're being really.
Speaker:They're going to say, you know what?
Speaker:Well, this Kelsey girl, Alicia tells it like it is right.
Speaker:She's funny.
Speaker:She's sassy.
Speaker:She's not going to sugarcoat it.
Speaker:She's telling it like it is.
Speaker:And I think people will have more respect when they can see that
Speaker:you're just being authentic versus pretending to be a version of
Speaker:yourself that you're really not.
Speaker:You know what I mean?
Speaker:Absolutely.
Speaker:You could do something fun in every email to like, if you really liked dad
Speaker:jokes and despite the fact that your emails have nothing to do with humor
Speaker:or dad jokes or anything, but you have one at the bottom of every single one,
Speaker:people are going to open those emails.
Speaker:You know, maybe not everyone, but the people like me who like the dad
Speaker:jokes, they'll open them and that's like, You can read all of the blog
Speaker:posts about optimizing your forms and obviously that's important or, having
Speaker:the perfect lead magnets or the perfect funnels or whatever, but what it comes
Speaker:down to is that every single person who opens your email is a person.
Speaker:so if you act like a person, when you're emailing them,
Speaker:they're going to like it more.
Speaker:And if they don't, again, maybe that's not the right person
Speaker:to be on your list anyway.
Speaker:Yeah, exactly.
Speaker:And it's okay, because, you know, you don't want to force someone
Speaker:to be in your list if they really are not interested in that.
Speaker:So thank you for sharing that now, I know like a lot of podcasters, like
Speaker:they always asked me like how to market and promote their podcast episodes.
Speaker:and I would love to know, in terms of, podcasters, how can podcasters
Speaker:use, a Weber and email marketing for what they're doing every.
Speaker:Yeah, absolutely.
Speaker:A podcast.
Speaker:I love podcasts because what a great community you already have, but
Speaker:it's all one way right now, unless you already are doing email or
Speaker:communicating with them in other ways.
Speaker:And it's, you know, you're, it's just you talking to them and you
Speaker:don't have any way to communicate with them other than via the podcast.
Speaker:So it's such a good idea to start collecting people's email
Speaker:addresses and, you know, just, just mention it in the podcast, say,
Speaker:Hey, sign up for my email list.
Speaker:And then there's a couple of things that you can do as a podcaster
Speaker:to reach out to your audience.
Speaker:First of all, send out an email every single time you
Speaker:publish a new podcast that way.
Speaker:You know, people are listening to podcasts in lots of different platforms.
Speaker:I don't listen to it in the apple platform anymore, but it can be the
Speaker:algorithm can be very weird there too.
Speaker:And people might not see or get a notification of your podcast.
Speaker:Maybe your super fans are, but not everybody.
Speaker:So send out an email.
Speaker:And what you can do in a Weber is you can send it out automatically.
Speaker:So using your RSS feed, you can trigger you.
Speaker:You can design the email in a Webber and then plug in your RSS feed.
Speaker:And the, a Weber platform will recognize that there's something new in that feed
Speaker:and can send out that email automatically.
Speaker:, you know, pod-casters already spend so much time editing and producing,
Speaker:finding guests for their podcasts.
Speaker:Thank you very much, podcasters.
Speaker:I love podcasts, and then, you know, you're also tweeting about
Speaker:it and you're also putting it on Instagram and all of that stuff.
Speaker:You want to use your RSS feeds automation capabilities to make your life easier.
Speaker:And that's something that you can do within the Weber platform
Speaker:itself and send those straight out.
Speaker:But you can also start to build this community, right?
Speaker:You can start.
Speaker:Collect these email addresses.
Speaker:You can send out a newsletter.
Speaker:I get some fun newsletters from bigger podcasts where they do
Speaker:like what I, what I talked about.
Speaker:They talk about the things that they like.
Speaker:These are, you know, I'm working from home.
Speaker:These are my favorite affordable sweat pants that I wear every single day.
Speaker:Or this is the book that I read last month that I really loved.
Speaker:And I think even if you have a podcast that's really educational or slightly on
Speaker:the more dry side, you are still a person and they're listening to your voice every
Speaker:single day, podcasting on the listener side really feels like having a friend.
Speaker:So send them out information about what you like, what you're interested
Speaker:in and, you know, start to build that community in that trust.
Speaker:Yeah.
Speaker:Community and trust are so important.
Speaker:And, I think that building a community is something that also.
Speaker:Increases not only your influence, but also your revenue.
Speaker:And I think everyone nowadays wants to increase their influence and
Speaker:their authority and their revenue.
Speaker:And I think, being very strategic and having a game plan to have
Speaker:an email marketing plan as part of your marketing strategy is key.
Speaker:And a lot of people are not taking advantage of it because maybe they are
Speaker:just too busy spending all their time on Instagram and Tik TOK and reels.
Speaker:And then they forget, well, I should be building a list.
Speaker:I should be reaching out to my list.
Speaker:I should be letting them know what I'm up to.
Speaker:And I think the great thing is whatever it is that you're working on, and, and.
Speaker:You can actually take that information and you can share it
Speaker:with your audience in an email.
Speaker:Like if you had a real, that went viral recently, you can take the link for that
Speaker:real and you can send it in an email and you can, tell people the story
Speaker:of behind the scenes of what happened.
Speaker:So I think there's so many different ways to, to spend that.
Speaker:So, you know, I'd love to get your thought on that, but then I also want
Speaker:to dive into a little bit about how lawyers can use email marketing, you
Speaker:know, to, to really just, you know, expand their practice and really
Speaker:stay in touch with her even existing clients and future potential clients.
Speaker:Yeah, absolutely.
Speaker:I think you said it best on the first point.
Speaker:But it just goes back to that re-purposing content.
Speaker:If it was popular on Instagram, it's going to be popular in your email too.
Speaker:One of the other things that I like to always say is don't be afraid
Speaker:to make that ask for the sell.
Speaker:Don't make every single email and ask for the cell, but if you are
Speaker:building that community, start asking them to buy from you and they will.
Speaker:And as soon as you see them doing that, that'll, that'll encourage
Speaker:you to send more of those emails.
Speaker:Lawyers are, across the board.
Speaker:I think that there's a lot of opportunity that's being
Speaker:left on the table for lawyers.
Speaker:And, I think that it's because of the way that, you sort of build a community
Speaker:in a different way and the way that you sell can be so long form and different
Speaker:lawyers have different sort of lead time.
Speaker:Sometimes it can take a year before somebody after they've
Speaker:heard of you for them to.
Speaker:Take you on as a, as an attorney or, you know, it can happen within an hour, but
Speaker:there's a couple of things that are really useful for lawyers when it comes to email.
Speaker:And the first is a welcome.
Speaker:The email campaign is what we call it.
Speaker:Now, this is automated.
Speaker:This is something that you can trigger from your CRM.
Speaker:You can trigger it by uploading a new subscriber into your account.
Speaker:You can set up all kinds of integrations and stuff.
Speaker:But what you're doing is you're saying hi to your new client.
Speaker:And you're saying, this is how I work.
Speaker:You're setting expectations.
Speaker:You're touching base with them.
Speaker:Hiring a lawyer is something that's really expensive.
Speaker:And it's usually happening at a really bad time in somebody's life.
Speaker:And so they want a lot of handholding.
Speaker:They don't want to be left alone.
Speaker:But you, you've got a new client, you've got tons and tons of work to do
Speaker:not to mention, you know, everything else that you have to do as a lawyer.
Speaker:So setting up something like an automated campaign that goes.
Speaker:You know, once a day for five days, and then every two days after that,
Speaker:and based on your experience with what people want to hear, you can
Speaker:really touch base with them, say, Hey, this is what's happening tomorrow.
Speaker:This is what's going to happen next week.
Speaker:These are the documents that I'm going to need from you.
Speaker:Everything's going to be okay, I've done this, you know, 879 times before.
Speaker:And so I've got you.
Speaker:That is one of, I think the most powerful things that you can do once
Speaker:you've already retained a client to make the experience better.
Speaker:And as we all know, once that experience is really great, then they're going to
Speaker:be talking about you to their friends.
Speaker:And so that sort of tail end of having a really great experience with that
Speaker:client is going to be so much better for your business in the long run.
Speaker:And then another thing you can do, if somebody.
Speaker:Has heard about your business has signed up to receive information from you.
Speaker:You have a lead magnet, which is how you're bringing them in.
Speaker:You can kind of use almost exactly the same template, this welcome
Speaker:template as a lead nurture campaign.
Speaker:Again, automated, I hate, I always hate asking lawyers to do any
Speaker:more work because they're so busy.
Speaker:But you can set it up so that it goes out automatically.
Speaker:The person says, yeah, I do need a checklist on what to do.
Speaker:If I'm getting divorced, then they are added to this email list
Speaker:and they know it's happening.
Speaker:You know, you let them know that it's happening and they get, okay,
Speaker:here's what our firm is about.
Speaker:Here's who we are.
Speaker:This is the experience that I have.
Speaker:You know, this is the type of cases that we've taken in the past.
Speaker:Maybe that's a video, maybe it's a short, hello, email.
Speaker:And then the next one is, here's what the process is going to look like.
Speaker:If you.
Speaker:Work with us.
Speaker:And then maybe the third email is what we call social proof.
Speaker:Here are 12 of our best reviews for three of our best reviews from real
Speaker:people who have hired us and, had a great experience using our firm and
Speaker:what you do with both of those things.
Speaker:As you set yourself apart from the competition, and you really let somebody
Speaker:who is very, very stressed out and in a tough time in their life, know that
Speaker:you are the right lawyer for them.
Speaker:And because this is not something that necessarily a lot of lawyers,
Speaker:especially solopreneurs, you know, solo lawyers are doing this really, really
Speaker:gives you the edge on your competence.
Speaker:I love that idea because it's, essentially yes, an onboarding process,
Speaker:and it tells them that you truly care and you are also going out of
Speaker:your way to, communicate with them effectively, which is important.
Speaker:And I think the advantage to lawyers, if they were to implement, you know,
Speaker:those types of onboarding funnel of, you know, sending out these emails
Speaker:would be that they create it once.
Speaker:And you send it out.
Speaker:And it also is going to save them the time from getting those phone calls
Speaker:from the clients, with all of these questions of, well, what's next, or how
Speaker:do I fill out this form or what do I do?
Speaker:Right.
Speaker:And all of those things, I even think about it in terms of, okay, you can have
Speaker:these emails and each email can be okay.
Speaker:You know, we need to get this application in this form filled out from you.
Speaker:We need these documents, this is what we need and then send it to them.
Speaker:And then, there can be a reminder that goes out that says, oh, and by
Speaker:the way, did you, think of putting this information together and if you didn't
Speaker:get a chance to send over the other documentation, please go ahead and do so.
Speaker:I think it, it keeps the flow of the work going so that when it's time to actually
Speaker:meet with a client again, in person or go to court or whatever it happens to be,
Speaker:it doesn't slow the whole process down because that can cause stress on the.
Speaker:It can also cause stress on, you know, the attorneys and their callings.
Speaker:And I think that it's a really creative way to just, you know, show
Speaker:your clients that you're organized.
Speaker:You're on top of their case.
Speaker:You're on top of what you're doing.
Speaker:And I think that goes back to that trust factor, where they're going to
Speaker:trust in who they put their belief in when they hired that attorney.
Speaker:So I love that.
Speaker:Thank you so much.
Speaker:That's I think that's amazing.
Speaker:I did just want to mention one other thing.
Speaker:You might already have a.
Speaker:Case management platform or a portal that's sending transactional
Speaker:emails to your clients.
Speaker:You need this.
Speaker:In addition to that, this is a person being a friend who's saying, hi,
Speaker:who's being real and you can brand it and you can make it feel nice and
Speaker:you can make it sound really nice.
Speaker:A lot of times those automated emails that come from those platforms are
Speaker:very transactional and they just don't give the same kind of feel.
Speaker:So keep that in mind if you're like, oh, but I'm already sending them automated
Speaker:emails that tell them what I need.
Speaker:This is going to do a lot on top of that to really help, help
Speaker:your client feel a lot better.
Speaker:Yeah, absolutely.
Speaker:And love that.
Speaker:And because there's so many different email marketing platforms out there.
Speaker:I mean, you know, there's active campaign, there's convert kit.
Speaker:There's like, you know, there's a lot, right.
Speaker:MailChimp.
Speaker:How is a Weber different from all the other platforms?
Speaker:Like what is the real key differentiator there where it's like, we are the leaders
Speaker:in the space because of these things.
Speaker:Absolutely.
Speaker:Uh, There are three main things that I tout as us being the leaders in the space.
Speaker:The first is that easy to use that simplicity of use, where
Speaker:you get into this platform.
Speaker:And there's not a huge learning curve.
Speaker:Like there can be with some of these other platforms and everything that we do.
Speaker:We try to make it as simple as possible for you to get that put together.
Speaker:The second thing that I already mentioned, but I can't say it
Speaker:enough is our support team.
Speaker:Our support team is there.
Speaker:They are live people who work at our business who go through very extensive
Speaker:onboarding processes and training.
Speaker:And again, no way more than I ever could about not only our
Speaker:platform, but what might go wrong.
Speaker:When you're putting together a campaign, they can direct you to all of these
Speaker:resources that we have put together videos and documents and stuff to help you take.
Speaker:What's an idea in your head and turn it into a reality in the platform.
Speaker:And, you just won't hear a bad word about them.
Speaker:They're so wonderful.
Speaker:And the third thing that I've been hearing a lot recently actually is
Speaker:we have a lot of integrations as a company that's 23 years old, we
Speaker:integrate with over 700 platforms.
Speaker:And some of those are through Zapier and some of them are direct,
Speaker:but a lot of them are direct.
Speaker:And a lot of the people that I've talked to recently who have chosen
Speaker:a Weber, just like, well, you work with the systems that I already use.
Speaker:And that's another thing that I've always truly believed in.
Speaker:You know, your systems need to talk to each other so that
Speaker:you do not have to copy paste.
Speaker:That's not necessary in 2020.
Speaker:I love that because I am definitely a tech nerd and I love sappy and I love
Speaker:integrating things and, you know, when systems can talk to each other and it
Speaker:can just streamline the entire process and it helps you be more productive.
Speaker:I think that's amazing.
Speaker:I just thought of another question that I was going to ask you earlier.
Speaker:So back back in the day, I'm sure you remember this company called
Speaker:infusion soft, which otherwise known as Confusionsoft and and a lot of the things
Speaker:that it did, like, for example, like the different triggers and, you know,
Speaker:email funnels in a way where it's not just like basic emails, but it's like,
Speaker:oh, if this happens, this happens right.
Speaker:A happens and B is going to be happening.
Speaker:Does a Weber have something similar on a smaller scale that,
Speaker:people can take advantage of setting those kinds of things.
Speaker:Yeah, absolutely.
Speaker:And I want the podcasters to specifically pay attention for this as well.
Speaker:We have something called campaigns and I'll say infusion soft.
Speaker:If you're a small business, it is not for you.
Speaker:It's too big.
Speaker:It's too expensive.
Speaker:You can hire people who are tech trainers on this for your business.
Speaker:So, it's not the best one for you.
Speaker:We have something called campaigns.
Speaker:And that's what you would use if you set up that welcome campaign that I
Speaker:talked about, if you, you know, as a lawyer or any other type of business,
Speaker:and basically what happens is that there's a, what's called a trigger.
Speaker:And that is the event that happens for something to start for an automation
Speaker:to start a Weber just has two triggers.
Speaker:It's either you get subscribed to a certain list, or you have a tag attitude.
Speaker:Now that tag, you can add tags and lots of different ways
Speaker:that I won't get into today.
Speaker:But basically you start this campaign.
Speaker:And then as of right now, what you can do is send out specific emails and then set
Speaker:up times to wait in between those emails.
Speaker:So you can set up an email immediately.
Speaker:You could wait an hour and you can wait a day.
Speaker:You could wait two days, you could wait weeks.
Speaker:So you can set up basically a series of emails that go out, but
Speaker:what we are going to be adding.
Speaker:Very, very soon.
Speaker:So pay attention to this is a RSS trigger.
Speaker:So if you have a new podcast in your feed, that will be a new
Speaker:reason that something's going out.
Speaker:So you could send out an email reminding everybody of your podcast in
Speaker:this same system, built in with other emails that are going out as well.
Speaker:We do already have the RSS capability.
Speaker:It's just not tied in with everything else.
Speaker:I love this because I feel like automation is finally being demystified for people
Speaker:who don't consider themselves techies.
Speaker:This is a drag and drop builder.
Speaker:None of it is code.
Speaker:You don't have to wrap your mind around anything too complicated.
Speaker:And it's very, very easy to get this put together.
Speaker:Even if you don't have any idea what you're doing right now.
Speaker:And I encourage you, you, you can use this on the Webber free platform.
Speaker:There's a free version of our software, go in there and try it out.
Speaker:You're going to be so excited about the things that you can automate.
Speaker:And then, you know, next step is Zapier and you're setting up these
Speaker:complicated if this, then that automations for your business.
Speaker:That's that's really key.
Speaker:I think, Getting out there and trying it and doing it.
Speaker:And I'm going to obviously put the links in the show notes for everybody, you
Speaker:know, to try out a Weber and also Zapier and anything else that we talked about.
Speaker:But in terms of, anything exciting, I think you guys have
Speaker:some, like an exciting thing you're putting together for December.
Speaker:Do you want to tell us about.
Speaker:Absolutely.
Speaker:I'm so excited for this.
Speaker:We are doing a marketing week.
Speaker:Now this marketing week is from December 13th through December 17th.
Speaker:If you're listening to this after that time still go to the page that I'll talk
Speaker:about because we're going to make all of these resources available afterwards,
Speaker:but it is a series of webinars, blog, post releases, and prerecorded videos
Speaker:that we're going to be releasing all week and it's everything marketing.
Speaker:So we're going to be including email marketing, but so also social video
Speaker:retargeting, tons of different stuff.
Speaker:And this is all at a beginner level.
Speaker:So if you are maybe like really, really good at social, but you want
Speaker:to learn more about email marketing, try out that track of this event, or
Speaker:look up that webinar or that video
Speaker:we really put this together, not to be like, well, we already
Speaker:expect you to know something.
Speaker:We don't expect you to know anything.
Speaker:We just expect you to want to sell something.
Speaker:I love that because people love to learn.
Speaker:And I think that the more knowledge you have, it helps you
Speaker:feel comfortable to implement new strategies into your business.
Speaker:And that's how you're going to be successful in 2022 is like just trying
Speaker:something new or learning something new and always be willing to have
Speaker:an open mind, to get educated.
Speaker:So that's amazing.
Speaker:I love that.
Speaker:And are there any top secret things that you guys are working on or maybe
Speaker:not so top secret that are going to be released next year, that you're
Speaker:able to share a little bit more.
Speaker:Well, I think I already spilled the tea on both of these, but we are, we're building
Speaker:out that RSS feature for the campaigns, which is just going to make anyone who has
Speaker:a blog or podcasts life so much easier, which is why I'm so excited for that.
Speaker:We're constantly putting out new templates.
Speaker:So if you do, like you were talking about earlier, if you sit down
Speaker:and write an email and you're like, I don't know what to write.
Speaker:Sometimes you can, if you go into our templates, you can get inspiration
Speaker:just by seeing the designs.
Speaker:And we put them out for all the different types of holidays and everything too.
Speaker:So definitely take a look at those.
Speaker:And then we will be our newsletter hub, which is this community builder already
Speaker:exists, but we're going to be adding a lot to that in the next year, too.
Speaker:So really being able to not just communicate with people via email,
Speaker:but get new subscribers from your old emails and start to build out this
Speaker:community feel and you know, stay tuned.
Speaker:If you go to our blog, you can see.
Speaker:For our newsletter that goes out every week and then you'll know all
Speaker:of the new stuff that's coming out.
Speaker:And I would assume that on the blog, there's going to be lots of articles
Speaker:and information for our audience in terms of, tips on email marketing,
Speaker:like how do they write a great headline or how do they come up?
Speaker:like, or do you have any additional resources for that?
Speaker:Yeah, it goes straight to our blog.
Speaker:We've got a great, we've got seasonal gift guides.
Speaker:So if you want to do like a Christmas gift for a Hanukkah
Speaker:gift, you can grab one of those.
Speaker:We talk about subject lines.
Speaker:We talk about emojis.
Speaker:We talk about forms.
Speaker:We talk about landing pages.
Speaker:We talk about, e-commerce not just how to use it, but really how to
Speaker:make it work for your business.
Speaker:So our blogs, the best place for that.
Speaker:And we also have a YouTube channel.
Speaker:If you do not like to read and you instead want to watch some videos about.
Speaker:Love it.
Speaker:Okay.
Speaker:One last question.
Speaker:Cause you brought up emojis.
Speaker:What is your opinion of using emojis and email?
Speaker:And do you think that it actually helps the conversion rate and
Speaker:the open rates and all that?
Speaker:I am so glad you asked me this because I am currently writing one of the
Speaker:newsletters that we send out with a Weber and I have been testing emojis
Speaker:in the subject line and I think that.
Speaker:You should not put an emoji in every single subject line, unless your
Speaker:dominoes, if anyone gets any dominance emails, you know, they love and emoji.
Speaker:I absolutely love using them, but only if they add to the content.
Speaker:And what I've found from testing is that it doesn't matter.
Speaker:People do not open the emails more if there's an emoji in the subject line.
Speaker:So what you're writing there is really the most important part.
Speaker:But if you like emojis, like I do.
Speaker:Absolutely.
Speaker:If, you know, if if a little suitcase you're talking about business and
Speaker:you want to put a suitcase or you're hosting a online course and you want
Speaker:to put a little computer, just do it.
Speaker:It's it definitely can't hurt unless you rely too much on
Speaker:them or do it all the time.
Speaker:Okay, great.
Speaker:But I think it's, yeah, it comes down to quality content.
Speaker:Quality content, quality emails, and people will continue to open
Speaker:up those emails cause they're going to want more of that.
Speaker:So, that's amazing.
Speaker:So this has been wonderful.
Speaker:Is there anything that we didn't cover Kelsey, that you wanted to
Speaker:share before we go into how people can, find out more about a Weber
Speaker:and any social media handles?
Speaker:No, I just, I wanted to reiterate that you shouldn't be afraid to send out an
Speaker:email, make sure you just try it out.
Speaker:It's a free platform.
Speaker:You can start trying out building your subscriber list and figuring
Speaker:out what they want, but you're really just not ever going to know.
Speaker:What the right content is unless you get started.
Speaker:And that's always the hardest part, but I really, really
Speaker:encourage you to do it anyway.
Speaker:Yeah, absolutely.
Speaker:Just get started.
Speaker:You guys.
Speaker:And in the show notes, I'm going to be putting all the information you need for
Speaker:a Weber, as well as the marketing week that Kelsey was talking about and make
Speaker:sure that you connect with a Weber on.
Speaker:Twitter and Instagram and all the social media platforms
Speaker:and Kelsey, this was amazing.
Speaker:Thank you so much for taking the time to be here with us today.
Speaker:And I'm sure that this episode is going to encourage our audience to get moving
Speaker:on their email marketing for next year.
Speaker:And it's a perfect time to start planning for it right now.
Speaker:And we do have the holiday season coming up.
Speaker:I'm sure that this is a perfect time to actually ramp up those emails
Speaker:because it's the time to reach out.
Speaker:You have an excuse, you have the happy holidays, you can
Speaker:wish people happy Hanukkah.
Speaker:You can wish a Merry Christmas and happy new year.
Speaker:So there's a lot going on.
Speaker:Yeah.
Speaker:Thank you so much for having me.
Speaker:The holiday season there's lots of pre-built content for you.
Speaker:So now's the time to get going and then make a great goal for 2022.
Speaker:Awesome.
Speaker:Thank you so much.
Speaker:And I hope to have you back on one of our feature episodes.
Speaker:Thank you.
Speaker:Thanks.
Speaker:Absolutely.
Speaker:Thank you for listening to the mesmerizing marketing podcast.
Speaker:If you found this episode valuable, please subscribe to the show.
Speaker:So you don't ever miss an episode and also share it with your friends.
Speaker:Dimple would be so grateful.
Speaker:If you could take a minute to leave a review and visit the podcast website,
Speaker:to check out all the latest episodes.
Speaker:At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com
Speaker:and follow a dimple on clubhouse.
Speaker:Her handle is marketing expert and also join her mesmerizing marketing
Speaker:club also on clubhouse for live rooms on top marketing strategies for
Speaker:entrepreneurs and business owners who want to mesmerize their marketing.
