On this episode of the Rising Coaches Podcast, we’re joined by LaShonda Cousin, Associate Head Coach and Recruiting Coordinator at the University of North Carolina Charlotte. Coach Cousin began her career in AAU basketball before moving into the college ranks with stops at Jackson State and Charlotte, working her way up through multiple roles on staff. Along the way, she’s earned recognition for her impact as an assistant and her ability to recruit and develop players. In this episode we discuss her transition from GA to assistant and what helped her earn high-level recognition, ways coaching staffs can better engage the community and build fan support, and the toughest challenges of recruiting in today’s landscape.