Welcome to a very special episode that will help propel you forward, get obstacles out of your way, and create a formula for making the living you deserve and the impact you desire. I’m excited to share this interview with one of my mentors whose work has helped propel my business forward. You will learn so much from today’s guest! Let’s get started!

Jeff Walker is the creator of Product Launch Formula, the step-by-step process that has generated over a BILLION dollars in online launches. He teaches people how to launch online courses, membership sites, online product, and services, and his formula has literally changed the way things are sold online. Jeff started his first online business in 1996, pioneering the online launch concept. His Product Launch Formula transformed the online marketing world from the day it was released in 2005, and Jeff and PLF have not slowed down since. Now, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market. Jeff’s students have done over a billion dollars in launches in hundreds of niches and markets in dozens of countries worldwide. Jeff lives with his wife, Mary, in Durango, Colorado, and is always up for an outdoor adventure. He’s no longer quite as fast as his kids on skis or mountain bikes, but they still let him come along for the ride. 

*Don’t miss out on Jeff’s once-a-year FREE masterclass! Sign up today!

Show Highlights:

• Jeff’s journey from stay-at-home dad into coaching and creating the Product Launch Formula
• Jeff’s once yearly FREE Launch Masterclass—and how and why it came about
• The PLF is adaptable to ANY business.
• Leveraged income > passive income
• Presenting an offer and getting paid for that offer gives you the “keys to the kingdom.”
• Jeff’s commitment to delivering value and creating an impact
• “What will I learn in the Launch Masterclass?”
• Coaching: solving problems, creating transformation, and building trust

Resources:

Connect with Jeff Walker: Website, Launch book, and free Launch Masterclass

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Mentor Program

If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten. It's small, personal, and powerful. If you've been waiting for the right time, this is it. So head over to Star Coach Show. That’s https://starcoachshow.com/mentor/ to grab your spot or to learn more. I'd love to work with you. Now, let's get into today's show.