In this exclusive chat with legend, friend and business partner Joe Sugarman - we discuss the lessons he was taught as he was building an advertising business starting in the 70’s and now is Chairman of BluBlocker.com a company that was first to sell sunglasses via Infomercials.  Joe is the forward of my book Sexy Boss™ a dear friend, a true mentor in my life.   Joe shares the lessons he has learned over the years as an entrepreneur. This interview is a treasure to be heard over and over again.   Joe and I produced an event SuccessMagnetSeminar.com in Vegas 2013. One of his last times speaking on copywriting.