Unveil the diverse applications of AI in marketing beyond creative asset generation. This session, led by Ruth Mortimer and Salvatore Intranuovo, explores how AI can optimize marketing processes, workflows, and media spending. The speakers discuss the significant potential of AI in enhancing efficiency, improving decision-making, and driving growth. Their insights offer a comprehensive view of the strategic advantages AI brings to marketing.

Speakers:

• Ruth Mortimer, Global President, Advertising Week
• Salvatore Intranuovo, Chief Growth Officer, MINT

Take Aways:

1. Potential of AI in marketing processes and workflows.
2. Optimising media spending with AI.
3. Opportunities for leveraging AI in advertising strategies.

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