In this episode we are interviewing Tina Dietz from Twin Flame Studios. Her business is a full-service, award-winning audiobook and podcast production company that creates nonfiction audiobooks and podcasts, as well as high-quality content marketing assets for established experts and successful service companies. Tina shares how audiobooks and podcasts can propel a business forward by creating deep relationships with listeners. She talks about overcoming the fear of hearing your own voice and gives some great tips on integrating a good content marketing strategy. Tune in for some excellent tips. 

IN THIS EPISODE:

• [7:25] Tina introduces herself and tells us about her background. 
• [8:39] Tina tells us about her current company Twin Flames Studio.
• [10:38] How were podcasts and audiobooks affected during the pandemic?
• [16:25] How do authors sell their audiobooks?
• [20:04] What advice does Tina have for people who are wanting to get into the podcast field but are afraid of how their voice sounds?
• [25:32] Tina gives some advice to help new business owners integrate a good content marketing strategy. 
• [29:02] How can people leverage their podcast or audiobook to get onto stages?

KEY TAKEAWAYS:

• If you are an independent author, you are self publishing, then you have basically 2 options to get your audiobook distributed. The first is through the back end of audible and amazon which is called the audiobook creation exchange or acx.com. Or you can go through findawayvoices.com which can get your book uploaded to spotify.
• Vocal leadership is becoming aware of not just the external voice that you are broadcasting, but your internal voice(s) that are coloring how your voice comes across to other people.   
• If you are just starting out you need to start with your lowest hanging fruit, what’s natural for you, what’s going to be easiest for you to just get going. 
• Being a guest on a podcast can be a great way to get content out there. You can repurpose the podcast to audio clips, the podcast itself, pulling the content to write captions to use on social media, and more. 

Bio: 

Tina’s work has been featured on media outlets including ABC, CBS, NBC, INC, HuffPost and Forbes. Her insatiable curiosity and quest to create more belonging in the world has taken her on a journey as an international speaker and executive business consultant, therapist, voice actor, university instructor, and lifelong entrepreneur. Tina’s first podcast, The StartSomething Show, was named by INC magazine as one of the top 35 podcasts for entrepreneurs and she is recipient of the Evolutionary Business Council MORE award and the award for Outstanding Audio Company from The Winner’s Circle. Tina was also the lead interviewer in the podcasting documentary “The Messengers” and featured in the film.

LINKS MENTIONED:

Twin Flames Studio Website

Ask Brien Podcast