#1 - We're Happy To Meet You: Who We Are and Why We Created FEM Apparel
For our first-ever video we thought we'd take a few minutes to tell you who we are and why we started this company in our spare time! We'll discuss the motivation, inspiration and thinking behind our business and product. You'll also get a bit of background on the two owners AND, we'll explain the mission of our company.
It's our first attempt at a video introduction so we'd love to hear your feedback. Working on evenings and weekends on this project, we're going to strive to put out as much content as we can about our journey to promote our brand but also gender equality and female empowerment.
And if you like what you see, please hit subscribe, it would make our day! Also we'll respond to all comments! :)
FEM Apparel was started by the father and step-mother of two girls. Concerned with societal pressures and inequalities, FEM Apparel was created with the idea of showcasing thought-provoking phrases to encourage discussion, highlight disparity and challenge the status quo to be inclusive and equal.
We currently support two different charities. For purchases made in Canada we donate to the Canadian Women’s Foundation. They are an organization that provides programming and support for four urgent issues: gender-based violence, economic security, girl’s empowerment and inclusive leadership. The foundations programs are created by women for women and tailored to the specific communities in which they are engaged.
For purchases made from anywhere else in the world we donate to UN Women. A branch of the United Nations, UN Women is a truly global platform that works with UN Member States to help them set, and achieve their goals for gender equality. They work with governments and civil society to design laws, policies, programmes and services needed to ensure that the standards are effectively implemented and truly benefit women and girls worldwide.
To learn more about both the Canadian Women’s Foundation and UN Women, we encourage you to check out their websites: