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I'm just not good at this
Episode 525th September 2025 • The Momentum Experiment • Cat Mulvihill
00:00:00 00:12:49

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If you’ve ever thought to yourself, “I’m just not good at this” and it made you question whether to keep going, you’re not alone. In this episode, I’m exploring how this common belief shapes your experience and can hold you back from growth. Plus I’m sharing my own example of how this mindset block meant giving up on Instagram four years ago, and what I’m doing now instead.

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Transcripts

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If you have ever heard your inner voice tell you I'm just

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not good at this, and you've been discouraged enough by that to

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stop even trying, but your goal is important to

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you. This episode is for you. Out

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of all the podcast episodes I've done so far, I think this one

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feels the most vulnerable to me. And you know, I could talk about

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this concept, this in general terms, how these beliefs

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hold us back when we tell ourselves we're not good. But I think it's more

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helpful if I share a real experience from my

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life that normally I would typically avoid bringing

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attention to it because there's a little bit of embarrassment and shame behind it.

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Now, before I get into my example, I want to be clear about

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today's topic. So as I prepared for this, I was

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thinking a lot about the different scenarios where we feel like

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we're just not good at this. And there are so many circumstances

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where, where we might have this thought. And this episode

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in particular though, is those times in our lives when we

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genuinely want to do something. We work at it for

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a while, and despite those efforts, we feel like we just

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cannot seem to get the traction that we desire. And so this

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can be really frustrating. If you're not sure what I mean.

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I'm going to take you back and tell you a little bit of a story

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around when I started my own business.

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So it's 2018 and although I'm still working full

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time, I start a side hustle. I feel like everyone was

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and everyone was also on Instagram and curated feeds

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were all the rage at the time. So I start to pay attention

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to what others are doing. I sign up for free master classes,

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webinars. I even pay for some courses about how to build an online

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business. And some of those did include tips for and how to grow

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your Instagram account. So how do you get in front of more people to share

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your message? When I left my full time

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job in the spring of 2019, I'm starting to feel

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more excited because I have time finally to focus on making more content,

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better content, and starting to really feel like, okay, this

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is my time. And I'm also watching my other

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entrepreneur friends who I've met grow their audiences and

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start to really build up their businesses. All the while,

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I cannot seem to gain any meaningful

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traction. I keep listening to more advice, trying new tactics,

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but none of they're just barely moving the needle. And to

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say I'm discouraged would be an understatement.

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Frankly, I'm embarrassed and everyone can see the

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low numbers. So at the end of 2020, when I

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decide to pause and reevaluate my business,

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I actually feel a ton of relief when I stop. Then at

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the start of 2021, when I decide, okay, I'm pivoting my business,

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I'm going to focus on teaching online presentations

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during a pandemic. I'll add, my YouTube channel started

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to gain some traction and I focused all of my attention

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there and let go of Instagram. My

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inner voice had already been screaming, you're not good at

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Instagram. And now that YouTube seemed to be working

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well, this seemed to be further evidence that I was

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not good at it. This just compounded and added to this

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belief. Now let's Fast forward to 2025

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this year when I decide that it's time for me to pivot. I

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really wanted to start teaching about momentum. And I recognize

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that Instagram could be a really useful tool for

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reaching a new audience. And this content feels like a really good fit

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for Instagram. So this starting to feel like a fresh start,

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especially because the algorithm is completely different. The platform

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so much has changed. And also I've changed. I am not the same person I

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was from five years ago or four years ago when I stopped.

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I've grown a lot and I feel like, okay, I'm going to give this thing

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a real shot. It feels like it's a clean slate

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situation that I've got going. And yet,

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and yet I cannot seem to silence this inner

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voice that is yelling, okay, but Kat, you're not

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good at Instagram. Why are you putting yourself through this all over

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again? Like, truly, these are coming up and these fears are rising up in

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me. But here's the thing. I

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know this belief is faulty. I also know this

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belief is just way oversimplified

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because I was taking a look at the data, or data, however you like to

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say it, and that was looking at how many followers I had.

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So I drew a very simple conclusion. I must be bad

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at this. This number is not changing. It's not really going up. What was

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happening is I had a fixed mindset. I wasn't

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just saying to myself, I'm bad. I was also

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saying to myself, and that's just how it is

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in this case. There is no room for growth, no

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room for nuance, and truly no curiosity,

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because we know that a growth mindset is a curious one.

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It's asking things like, I wonder why what I'm doing isn't

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resonating, or what can I change and test and see if that

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works better? Or are there Things that I've tried and have

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sort of worked, and maybe I can lean into those and try them a little

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bit more. I could also ask, what kinds of questions have

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I not been asking that I should be asking?

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In other words, it's just so much more open when you take on that growth

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mindset. When we give in to the belief

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that we're just simply not good at something, we are shutting that

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down, shutting down growth, shutting down curiosity.

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And what's happening is it's a protective mechanism.

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Your brain is saying, don't keep going because maybe something bad will happen or

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only bad things will happen. What if you try harder and you

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just embarrass yourself? Or what if you lose your credibility?

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Or what if nobody takes you seriously? These are all genuine fears

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and concerns that can come up. And so your brain is trying to pump the

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brakes and saying, slow down, don't do this. This is

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risky. So our brains are assessing this risk and

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trying to protect us from any harm. But when you

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know this is happening, when you start to notice that fixed mindset of just

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saying, I'm just not good at this. Maybe I'll never be good at this. That

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is a chance to push back and to challenge the

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belief. It's about saying instead of, I'm not good

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at this, saying, I'm not good at this

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yet. I have more to learn and

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there's room for me to grow. Those are all very, very different

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mentalities. I want to be clear that this is not about being

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delusional or lying to yourself, because I think it's

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okay to acknowledge when you're not there yet. Sometimes we truly are not

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good at something yet. And I also admit there

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are some things that we'll never be amazing at. There are things I just

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maybe don't have a natural talent for. But when it's something that really

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matters to you, don't give up on it. Get curious

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and start to get creative. And most importantly,

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you want to get clear on what good really means

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to you. Are you improving and getting better than

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when you started? If so, celebrate that. Did you

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maybe reach a personal milestone? Well, that's amazing.

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It's hard to do. But I really encourage you to try

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not to fall into that comparison trap, measuring yourself

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against other people who. Who, by the way, might have hidden advantages

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that you can't actually see. And yes,

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there will always be people who are naturally talented,

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and watching them improve faster than you can be really

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discouraging. It is not easy. But when you

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see someone who's doing well, maybe Try tapping into the curiosity

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and saying, well, what is working? Why is this working? And

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is there something I can learn from from them doing that

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switch? It doesn't come naturally, but it is possible. And

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if you have been working on a goal and your inner voice is telling you

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you're just not good at it, I want to invite you to push back, to

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challenge the belief and to get curious, to ask new question,

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new questions and reevaluate what good

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really looks like to you. Which is something I am doing right now

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with my current experiment. And over the past few podcast

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episodes, I have shared about my efforts to return to making content

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on Instagra Instagram again, starting with talking about my method. And

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then I also shared a bit about how I was adjusting my mode. But today

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I do want to share a bit about how I'm working on my mindset because

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I am not lying when I say that my inner voice just screams you, you

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are not good at Instagram. Or just straight up, you're bad at it. That goes

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through my head more often than I want to admit.

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So what are some of the things I'm doing to address my mindset? The first

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is I am embracing this. This idea of yet you

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are maybe not good at this yet, but it doesn't mean that you'll

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never be good at it. So just taking on that has been a really

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big thing. Just adding that word yet is something I'm working

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on. It's active work. The second thing is

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embracing this mindset or this belief that it's important

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to focus on making this easy and fun first.

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Before we start to refine and spend lots of time digging into

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all the little tactics I could change. I really want to

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rebuild how I feel when I'm using the app so that

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I focus on having fun. Because when I am truly having fun with

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it being experimental, I am being more

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true to myself. I show up as myself and I just show up

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more authentically when I'm having fun. Like what I'm

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doing right now. This feels good and feels fun to me. And I think I

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show up more as myself, which is related to the third thing I am trying

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to do, which is just trying to be me and

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not trying to be other people. This is something I really do feel like I

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fell into before. In those early days of Instagram, I was trying to

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emulate other creators to emulate the feed that I thought

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was attractive to the people in my prospective audience,

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but it never felt 100% me. Which is not to say

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that it wasn't authentic before because when I was showing up on stories,

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I was very much myself. But the feed just felt like I

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was trying to be someone else. So right now I am just letting

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go of trying to emulate other people and trying to figure out

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what is truly me while also asking what is resonating with

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people. And then the fourth thing is reminding

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myself that every single path is different. There are a

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couple of times in my life where I have gained traction maybe quicker than

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other people, and in particular YouTube. I actually have two

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YouTube channels that got monetized pretty quickly once I was

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creating content consistently on them. The the one

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there, the one that you might know, is my kind of Cat Mulva Hill channel.

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It's got tutorials and it's the online presenting stuff.

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And that gained traction because during a pandemic I was

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teaching people skills they needed. I also noticed that there were videos I wish existed

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and they didn't. So I started to make those. The other channel is

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more personal and this was about deciding to track my

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gray hair journey, because in 2020 I decided to go gray

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and I didn't see very many other young people. I was in my

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30s at the time and I was looking for videos and I

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couldn't find other videos, so I started to make them. In a way, I was

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sort of filling a void that I noticed was missing. But right

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now I'm actually entering a very busy space with a ton of

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voices already. People talking about improvement and mindset and momentum

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and habits and behavior change. I'm still doing

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it because I believe the momentum formula is

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offering a new perspective on behavior change.

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And I think, or I'm pretty sure this is going to be an uphill

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climb. But I still believe that the effort is worth

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it. But it does mean that it's probably going to be slower,

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steadier, where I have to just keep showing up. It's not

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necessarily filling a void like the other two things did.

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So don't expect the same thing to happen. Keep my eyes

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on my lane and focused on my own performance,

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not comparing myself to other people and also making

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incremental changes. So staying curious and

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staying open because that growth mindset makes it

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a lot easier for you to find momentum and to keep it.

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