Watching the events in the Olympics as a child of the 80’s seemed in a way like an extension of the cold war. We wanted the USA to win and we wanted Russia to lose. The tension between the two nations and their athletes was palpable.
Too often in business this is still the case between competitors, there is tension between competitors, or worse yet, we completely ignore our competition. There are a number of reasons why you should be networking and building relationships with your competition. Listen in to discover how building relationships with your competition can actually help you land more work.