If you are using content marketing to bring brand recognition to your creative work-and you wonder if it is actually working- today’s episode is for YOU.
I connected with Sarah Panus, a brand storytelling strategist, host of Marketing With Empathy, and owner of Kindred Speak consulting. She uses the power of empathy+data infused storytelling to improve content marketing. Yes, you heard that right–empathy and data.
In this conversation, we dig into how to use “cognitive empathy” in marketing, three storytelling pillars for your content marketing strategy, and why “You are way more interesting than you give yourself credit for.”