How are you putting your offer out there? How often are you talking about it? In today’s market, you have to make some noise and turn the volume way up in order to make the sales. Listen in as Kinsey discusses how to get more attention to your offers without fear of over-communicating them.
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About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.
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Welcome to Captivate and Close. I'm Kinsey Machos, business consultant and marketing strategist. And I'm going to show you how to attract and enroll high paying clients using my break through online marketing strategies, all without having to rely on complicated funnels, disingenuous clickbait, or spammy sales tactics. These are the messaging marketing and selling secrets that virtually no one is talking about. So let's dive in.Kinsey Machos:
Hey, you, welcome back to another episode of captivating clothes. It's so good to be here with you today, I am coming in strong with a really, really powerful message for you today. Because I think that this is one of the biggest mistakes I see, particularly female entrepreneurs make. And it's a theme for the last couple weeks. And just as I've been studying the market and studying my own clients and my audience, it's really one of the things that you can do right now to really pivot and make a quick adjustment for yourself in your business in order to increase your revenue. Let's talk about this idea of making more noise in your market. One of the things I think that we're taught coming into this particular space is this idea of like I need to serve more in order to sell they've never heard that before. It's it's also like this thought that I need to give more value. It's the 8020 rule, right? I'm sure you guys have heard this. Gary Vaynerchuk is infamous for this idea of Jab, Jab, Jab, Jab hook, which there are definitely some true elements to this idea of like continuing to give value to an audience before you just come in and sell.Kinsey Machos:
But here's the thing, what I noticed is we don't show up in our offers powerfully enough, what does this mean? Well, this looks like you're kind of skirting around in your business, allowing yourself to be distracted by things that don't actually move the needle, okay. And so what happens is you start to spin out, right, you don't get enough clients, you don't have consistency in your clients, you're doing things like creating more content, maybe you're you decide you want to launch a podcast, maybe you're fumbling around on your website, maybe you're you know, trying to design a free resource like all of these things, ultimately, don't matter when you're under 10k months, I really want to help you dial in your revenue generating activities, so that you can move the needle faster. And what this looks like is literally making more noise, I want you to scrap all the BS that you've heard about giving more value, give me more value, give me more value, and then coming in to sell. And I want you to look at your offer, I want to I want you to look at your program your service, I want you to stand in the value of that particular program or service or offer, right? Maybe it's a product. And I want you to anchor yourself in the result that you offer your clients, your customers.Kinsey Machos:
And I want you to really first rate yourself, right? How excited are you about your offer on a scale of one to 10? How excited are you about allowing somebody to experience the result you provide through this offer on a scale of one to 10. Now if it's not anywhere above, say seven or eight, then that's a story for another day. And we want to get you to the place where you feel really excited about your offer. But for today's purposes, I want to assume that you're really excited about delivering this result to your clients and customers this particular transformation, whether you're a service based provider and you design websites, or you sell a physical based product, whatever the transformation is within that, right, whatever they get as a byproduct of consuming or taking in your particular thing. There is so much value there and you should be excited about that. Okay, so I want you to really first assess your excitement level. And for today, we're going to assume you're so excited about this.Kinsey Machos:
So my question to you is, why wouldn't you share this more often? Why wouldn't talking about your offer, be serving immense value? The truth is, if you're not getting enough clients, you're just not me. And enough offers, you're not talking about it enough. And what I want you to think about is this idea of making more noise in your market, I want you to like more move this thought of like being spammy or annoying your audience or afraid of whatever people will think of you. And I want you to anchor yourself in the excitement of your offer. And they want you to imagine really turning up the heat, turning up the volume. If we consider some basic statistics, even within right, this concept of making more offers, imagine that you're using social media just like most of us to bring attention to your brand and business right to your offer. And you're posting content, right, and maybe you're even relying solely on content to sell your offer, which is a bad idea. But let's say you are, right, so on average, I think I've seen statistics between three and 10% of your audience's actually seeing your content.Kinsey Machos:
So if we take that statistic, you know, at face value, even on the higher end at 10%. That means even if you have an audience of 1000 people, only 100 people are seeing your content at a time. And that's maybe on a good day. And so let's say you only talk about your offer once a week, that means you might only be getting in front of the same 100 people every month. And the truth is you guys people here see, respond to things differently every day, every moment of their lives. And you just never know, right? You never know who knows somebody you never know how people will respond to something at any given time. And you never know when, right when we think about that divine timing, when that message is going to hit somebody at that perfect time in their life.Kinsey Machos:
And so I want you to really over communicate your offer. This does not mean we're just like literally spamming people, you're just saying I have this who wants it, you're finding all the different ways to talk about how you help people the problem you solve, right, you're allowing your audience to see very specifically who you are and what you do. It should become known what you do. It should be plastered all over your bios. It should be in your content. And you should always have a call to action at the end of your social media posts. And if you are only relying on your content to sell your offers, well, we've already got a shift that you know where the gold happens. It's really behind the scenes in the dams. You should be having conversations with people every single day, you should be sharing your offer every single day. Turn up the heat on your offer, make some noise, I want you to turn up, turn it up, turn the volume way up. And literally over over communicate your offer. I want you to ditch this idea that you're spammy or annoying or too salesy. And I want you to find a million ways to talk about what you do. This is one of the most easiest ways to get more clients by simply talking about your offers more, you cannot assume that people actually know what you do.Kinsey Machos:
And furthermore, you cannot assume that people even understand how to get what you have to offer. You have to keep things simple. You have to make more offers, and you have to get in front of more people. This means talking about your offer every day and making more offers my friend. Keep it simple. If you're under 10k months, you literally should be waking up every day thinking about how can I talk to my How can I talk about my offer today? Through serving value, right? And this is under the assumption that your offer is value. Right? You have something of immense value to offer. Right So that alone is enough. All right, my friend. I hope this was helpful for tip for you today. Go out and freakin turn up the volume My friends make some noise.