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METRICS Made Easy with Richelle Villalta
Episode 218th March 2022 • The Dreamer's Manual • Julie Calcote
00:00:00 00:43:10

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As an OBM, I obviously LOVE nerding out over conversations that get down and dirty over improving operations for online business owners. And one of my favorite ways to do that is bringing on guests who demystify and destigmatize the numbers game. This episode is all about simple methods and practices for tracking your numbers and metrics, brought to you by one of my favorite rule rebels, Richelle Villalta!

Richelle is a former insurance agent turned online operations manager. She specializes in all things Google Analytics, metrics, and data, and helps business owners make decisions based on numbers to scale their business. 

Richelle is a maverick when it comes to finding solutions because she is all about setting and measuring goals that don’t follow the industry standard but support the strengths and vision of your specific business. 

She brings a ton of valuable ideas and content to this episode. Don't forget to snag her freebie at the end of the show notes!

Make sure to listen to my offer to help you build your own dream team. You can download your free Dream Team Starter Kit at You’ll not only get access to the kit but also receive the most up-to-date emails and learn about all the other crazy fun things we're doing in the business like our April 2022 Audio Summit!

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Interested in her Social Media Tracking freebie, podcast content, social media handles, and other ways to work with Richelle? Check out this link

Highlights from this Episode

  • Richelle shares her journey into the online space from corporate to VA, where we met, and the intro to her love of google analytics and diving into the numbers for her clients.

  • The importance of tracking your metrics (or hiring somebody to do that for you), and looking at the numbers related to those metrics to recognize what you’re doing that is increasing revenue, and what you might need to look at shifting.

  • The simple ways to get started tracking for business owners looking to start with a strong foundation when it comes to their numbers.- How to create your DIY dashboard if you don’t use Google Analytics.

  • How to find patterns and trends to help you make business decisions from what you are investing your money and time on, to where and how you are showing up online.

  • Use the information and goal setting to understand your numbers and confidently buck trends and do what is right for YOUR business and not just follow another leader’s standards for their business.

  • How you can work with Richelle to implement some of these data tracking measures through several of her offers and options. Check out how to connect with her below.