In today’s podcast, we have special guest Elise Fay joining us. Elise has been a REALTOR® since 2003 and is a member of the Sibbach Team (learn more about the team 👉️ https://bit.ly/SibbachTeamYouTube). Last year Elise closed $30M in transactions and is a dominant force in the West Valley of Phoenix.

In last week’s episode (listen here 👉️ https://youtu.be/N8tagrZJm8Y) we had Cami Beckley on as a guest. This week we’re picking up where we left off with Elise as we continue the discussion around Abraham Maslow’s four stages of learning. We’ll be taking a deeper look into the 3 remaining stages of learning: conscious incompetence, unconscious competence, and conscious competence.

Elise shares how she went from not knowing (and not growing) to knowing (and flourishing). She walks through a timeline of her business and the different learning stages she’s been through throughout the years. 

Elise saw the gaps that existed in business, specifically with her marketing. She went from sending 200 letters to sending 8,500 mailers quarterly. She increased her online presence with a website (and blog) and built up her online reviews. Elise also learned through failing to fine-tune her listing process.

After 40-50 appointments (3-4 a month), Elise finally got comfortable with her listing strategy. This took practice, persistence, failing forward, and continuously learning. It’s a process that never ends in business.

Listen to the full episode to see how you gain experience by losing (and then winning) and how that catapults you through the stages of learning. You’ll also hear Elise’s entire listing process, step-by-step, and how it’s changed over the years as she gained more confidence and experience.

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