On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President & CEO of Analytic Partners. Dive into the evolution of analytics and how companies can make smarter, quicker decisions in a competitive landscape. Discover the concept of 'commercial analytics', the impact of rapid technological advancements, and how to effectively apply data in today's business environment. Gain insights into the future of analytics and valuable advice for those starting their career in this dynamic field.

00:00 Introduction to Insights and Innovators Podcast

00:35 Meet Nancy Smith: A Leader in Marketing Analytics

01:13 The Evolution of Analytics in Decision Making

03:39 Understanding Commercial Analytics

07:39 Challenges and Adoption in Analytics

15:11 Building a Successful Analytics Company

21:25 Future of Analytics and Career Advice

24:41 Conclusion and Farewell