Ask shoppers what they want and you’ll find they want it all -- good quality products, wide selection, low prices -- and they want it all now. That is the reason that Amazon.com gives every other retailer fits because in the first of those three wants, Amazon pretty well beats all comers. On the last, instant gratification, Amazon still has a ways to go, though the time efficiency of Amazon at the front end when ordering often makes up for any lag in the back end for delivery, though its engineering and fulfillment departments are working overtime to figure out how to make near-instant delivery a reality.
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Consumers are driving the demand for instant gratification, so much so that we are becoming an instant gratification society.
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In consumers’ quest for “instant gratification” there are two components: the “Instant” now and the “Gratification” from pleasure and fulfillment achieved that leads to personal happiness. But human psychology programs us so that to get the later, i.e. our gratification, we have to give up the former, i.e. the instant. In other words, instant gratification isn’t so gratifying.
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This is our topic for todays episode. Please share your views on our Twitter page @ https://twitter.com/MadSoapbox
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