Shownotes
Knowing what and when to outsource in business is a balance between managing your revenue well while also investing in the growth of your business.
As a business owner, you need to be able to recognize what’s more important for you to outsource from the very start and through each stage of the business.
In this episode, Sydney and Kristen share how and what to outsource from the start of your business and the most important elements you’ll want to think about to make those decisions.
01:57 – Website
06:20 – Social media
12:02 – Bookkeeping
13:51 – Shipping
15:07 – Assistants
19:53 – What order do I hire in?
24:53 – Scaling and replicating your work
📈 UNDERSTANDING YOUR PROFIT AND LOSS GUIDE
❓TAX PLANNING QUESTIONS TO ASK YOUR ACCOUNTANT
Get the Tax Planning Questions Guide
🛍 75+ TAX WRITE OFFS
✅ BOOKKEEPING CHECKLIST
Get the Book Keeping Checklist
💵 BOOKKEEPING AND FINANCIAL ANALYSIS SERVICES FOR BUSINESS OWNERS
Apply for Bookkeeping or Financial Analysis Services
👋 CONNECT WITH SYDNEY & KRISTEN
Website: https://knowyourworthpgh.com/
Instagram: https://www.instagram.com/knowyourworth_pgh/
YouTube: https://www.youtube.com/channel/UC3wzOVSDSC-xsmLg8JJ8MJg/
Transcripts
when you're thinking about your business Sometimes you think no
Speaker:one can do it better than you.
Speaker:If it is done by someone else, it won't be up to your standards, that's tough.
Speaker:That's absolutely something you want to think about.
Speaker:But, You should be hiring to reduce your time in the tasks
Speaker:that you don't want to do.
Speaker:Welcome to the Know Your Worth Show, where we teach you how to think about
Speaker:your money differently so that you can achieve your sexy money goals.
Speaker:I'm Sydnee your money Maven and owner of Know Your Worth.
Speaker:And I'm Kristen Sid's Dimepiece bestie team member and busy mama
Speaker:twins here to make sure that those of us without a financial degree can
Speaker:still level up with each episode.
Speaker:Let's get started on reaching your next goal.
Speaker:Hello, welcome to episode 11 of the Know Your Worth podcast.
Speaker:Hi, welcome back.
Speaker:I am one of your hosts, Sydney, I'm your money maven.
Speaker:I'm Sid's dime piece bestie and her assistant, Kristen, and we're
Speaker:pumped to be here with you today.
Speaker:Yeah, absolutely.
Speaker:We are in our new entrepreneur series.
Speaker:So we have been covering topics that are designed to help new
Speaker:entrepreneurs get started stress free.
Speaker:But also if you have a business and you've already started a lot of these
Speaker:things, it's just a good check in to make sure that you have all of
Speaker:your ducks in a row going forward.
Speaker:Yeah, absolutely.
Speaker:today we're going to talk about, what are some Systems or things
Speaker:you need in place for your business and what could you be paying for?
Speaker:What can you be doing for free?
Speaker:When might you want to consider paying for these services?
Speaker:So you want to kick it off?
Speaker:Absolutely so there's a lot of things that you can do to outsource or keep
Speaker:in house that are going to make your business Run a lot more efficiently And
Speaker:you as the business owner and also with your skill set need to determine What
Speaker:makes sense for you and what doesn't.
Speaker:So what do you want to pay for and what can you do yourself?
Speaker:And ideally you'd be able to outsource everything, but that's
Speaker:not always the option right away.
Speaker:And it's not always the most efficient either.
Speaker:If you have certain skills and you're just really passionate about doing
Speaker:certain segments of your business.
Speaker:You might never want to outsource it.
Speaker:One of the main ones is your website.
Speaker:And if you have a business and you've already started, you probably already
Speaker:thought about your website a little bit.
Speaker:You might have already Googled a little bit.
Speaker:And some of the main places that you can go, and the main one that you'd
Speaker:go for your domain name, is GoDaddy.
Speaker:That's where I go.
Speaker:That's what I use for...
Speaker:All of my ideas, I basically go and buy the domain on GoDaddy like right away.
Speaker:How many domains do you own?
Speaker:I have 20 domain names that I own, yeah.
Speaker:All the potential businesses.
Speaker:Hey, right off the bat, you should probably go buy the
Speaker:domain name for your name.
Speaker:Because...
Speaker:If you ever want to do anything for yourself, you have your
Speaker:own name as a domain name.
Speaker:You don't want anyone to take your name as a domain name.
Speaker:No, I don't want my Kristen Fideli one.
Speaker:Yeah, exactly.
Speaker:God.
Speaker:Kristen Fideli dot co, not dot con.
Speaker:I'm just kidding.
Speaker:Con.
Speaker:Co is fine too.
Speaker:Don't worry.
Speaker:If your business is dot co, it is okay.
Speaker:There's not sometimes the alternative, sometimes domain names you have
Speaker:to pay thousands of dollars for a specific domain name if it's a really.
Speaker:Yeah.
Speaker:Absolutely.
Speaker:Googleable term or someone's already taken it.
Speaker:So that's why know your worth has PGH on the end of it.
Speaker:That's why the Maverick has PGH on it.
Speaker:Because the other domains were taken and we had to go that route.
Speaker:So it's not a bad thing if you do that, but go on and get those domain names as
Speaker:early as possible so that they're yours.
Speaker:They're typically not expensive if you get, one that's kind of
Speaker:off the wall a little bit or very specific to your business.
Speaker:It can be 20 for a year or two years.
Speaker:GoDaddy always has different deals on there to kind of bundle
Speaker:things and get started that way.
Speaker:Yeah.
Speaker:They also have a website builder, so you can get a package with your domain name
Speaker:that you have a website builder on there.
Speaker:So when we started all of our businesses, we started on GoDaddy website
Speaker:builder and it's very inexpensive.
Speaker:It's very user friendly to build a website in GoDaddy.
Speaker:Very simple.
Speaker:Yeah.
Speaker:Very simple.
Speaker:So you don't really need like, No, you don't.
Speaker:Nope, not at all.
Speaker:They have all the pre made templates on there.
Speaker:You don't have a lot of Creativity, that's kind of where you get locked down.
Speaker:So that's eventually why we left using that.
Speaker:And we went to a more robust, creative kind of software.
Speaker:But GoDaddy is great for just the beginning templates.
Speaker:I think Squarespace, you were saying is.
Speaker:Squarespace is the one that I use and it had a lot of templates.
Speaker:Yes.
Speaker:You didn't have a ton of functionality in being creative or different
Speaker:fonts or where things went, but.
Speaker:It took me a couple of nights, but I have zero website building experience, but I
Speaker:also had zero dollars to spend on that.
Speaker:I'd put my sweat and tears and wine into it.
Speaker:Exactly.
Speaker:Yeah, exactly.
Speaker:I did the same thing at first and it's just, it was so simple to
Speaker:just get up and running with it.
Speaker:It's super low cost.
Speaker:And then an even more robust one is going to be something like WordPress where
Speaker:you're really able to manipulate the code.
Speaker:And that is something that is Of the realm of what I am capable of.
Speaker:So I would never build my website like that just because I don't know how I
Speaker:would be in a web design class before you know it, because I would, you'd
Speaker:probably bring on somebody at that point.
Speaker:Exactly.
Speaker:I know for my sister in law, she owns an online boutique and she uses, her
Speaker:website is through Shopify, so she can build everything out through there.
Speaker:So sometimes depending on what your product is, you may
Speaker:have different options for.
Speaker:Yeah.
Speaker:For your website.
Speaker:Exactly.
Speaker:That's one you can very cheaply do yourself, or you can hire out
Speaker:and have somebody do it for you.
Speaker:Definitely.
Speaker:There's a lot of different options.
Speaker:So now we've moved to ShowIt.
Speaker:So that's another one that we've done.
Speaker:And we worked with wonderful website developers that we bought their template
Speaker:and then they customized it for us.
Speaker:So we use Waterloo Street now and they kind of take care of
Speaker:all of our website stuff now.
Speaker:So they're great.
Speaker:If anybody's looking for a website and needs a little bit of help.
Speaker:Yeah, so you can see the progression of, I started with
Speaker:my sweat and tears on GoDaddy.
Speaker:Yes.
Speaker:I grew my business.
Speaker:I needed a more professional website with more creative...
Speaker:Yes, I outsourced it to somebody who that is their job.
Speaker:Exactly.
Speaker:Yeah.
Speaker:Exactly.
Speaker:So you don't always have to start up here.
Speaker:Nope, you definitely don't.
Speaker:But get the domain name right away, so that you have it and lock it down, and
Speaker:then you can make the website whenever you have the time and availability to do
Speaker:so, but making sure you have the domain name is important, because that might
Speaker:also change what you want to name your business, too, so it's not a bad idea to
Speaker:look at what domain names are available when you're setting up your website.
Speaker:Legal business name as well.
Speaker:I didn't think to add that before, but that's a good, that's a good place to
Speaker:check to and you can go on to GoDaddy and just search for available domain names
Speaker:and they'll tell you what's available.
Speaker:Good point.
Speaker:All right.
Speaker:So then social media is a beast and none of us are escaping it.
Speaker:how, how did you start with yours in the beginning?
Speaker:Mine in the beginning, I just made accounts for each of them.
Speaker:And.
Speaker:I just.
Speaker:I think I made some Canva templates, and we're going to get into Canva after
Speaker:this too, or with this, that's just a super easy, free tool in the beginning.
Speaker:You can upgrade if you need to, but I went right into Canva, made some
Speaker:templates, put my brand in there as our color schemes, and just
Speaker:scheduled out things on the Plan app.
Speaker:And the Plan app is also very inexpensive, if not free to start.
Speaker:I think it's free to start, depending on how many counts you want to link up.
Speaker:Yep.
Speaker:So let me ask you this really quickly.
Speaker:Would you do about a logo?
Speaker:I have made all of my logos in Canva.
Speaker:Yeah.
Speaker:Oh, actually the Golf Academy, we went on Fiverr.
Speaker:Similar to Upwork.
Speaker:It's just contractors, graphic designers on there.
Speaker:You go in and you can tell them a couple things of what you want,
Speaker:and they'll build you logos.
Speaker:For the Golf Academy, we did Three edits and they gave us the final one.
Speaker:So yeah, we did use that for the first one And then for the maverick and for
Speaker:know your worth I did myself on Canva.
Speaker:Yeah, I did mine on Canva as well I just wanted to ask you because that is
Speaker:something you want to think about for your website for your business cards for
Speaker:all those Things yeah so Canva has a free part, but then there's also the Canva
Speaker:Pro which is arguably a I love Canva Pro.
Speaker:It's amazing.
Speaker:I would probably buy Canva Pro before I fed myself.
Speaker:Yeah.
Speaker:I will never cancel my Canva Pro subscription.
Speaker:No, me neither.
Speaker:So that is something I invested in off the bat.
Speaker:Yeah.
Speaker:I think it was like a hundred bucks for a year or something I apologize to
Speaker:all the graphic designers out there.
Speaker:I know.
Speaker:You guys would do it way better.
Speaker:You do.
Speaker:You definitely do.
Speaker:And that's something that for me, that's one of the areas that I Always pause
Speaker:with is graphic design and spending.
Speaker:I think if you are selling a product and your, logo is on your product, you
Speaker:should really have some market research.
Speaker:You should talk to a graphic designer.
Speaker:You should absolutely consult with someone on if you're developing a product
Speaker:that your logo is on every product.
Speaker:If you.
Speaker:That's a service business.
Speaker:Your business cards and like the top taglines of things are
Speaker:really all your logo can carry.
Speaker:I think I've changed my logo like four times and no one's noticed.
Speaker:I've had the one now for a while, but like in the beginning I was changing it
Speaker:like every other week, because wasn't even sure what I wanted at that point.
Speaker:So that wasn't something I was going to invest in until
Speaker:I really felt good about it.
Speaker:But that was me again.
Speaker:That's me.
Speaker:Yeah.
Speaker:No, I think that's a great thing just to have a conversation about.
Speaker:So then once you're posting on social media, we were talking about like
Speaker:a social media planning, like plan, P L A N, there's Hootsuite, there's
Speaker:Buffer, like you can literally just Google social media planning programs.
Speaker:A lot of them have a free.
Speaker:Part to it.
Speaker:So you would schedule out your post.
Speaker:So that frees up time in your day when you're your own entrepreneur, but then
Speaker:maybe at some point you would want to look into having delegating that out and
Speaker:having someone manage your social media.
Speaker:So what Sid does is she buys a package from.
Speaker:A media company that does bookkeeping posts.
Speaker:Yeah.
Speaker:Yeah.
Speaker:And I look through them and I customize them all with her fonts, her logo,
Speaker:her face, her things like that.
Speaker:And then I schedule them out on her social media.
Speaker:Yeah.
Speaker:So then that's something that as a business owner, she
Speaker:doesn't have to do anymore.
Speaker:Exactly.
Speaker:And there's just so many different like supplemental things that you can add to
Speaker:your social media that people will make.
Speaker:You can go on to, like I said, Upwork Fiverr.
Speaker:Etsy, like people make templates for almost all social media
Speaker:accounts and types of accounts.
Speaker:And then the plan app also has schedules and they have build outs where they
Speaker:will help you come up with captions now with AI so you can say I want
Speaker:to launch a product and the plan app will come up with a whole schedule for
Speaker:you and tell you what you should post when and then create captions for you.
Speaker:So you can really do social media very well.
Speaker:With just a little bit of extra resources.
Speaker:Yes.
Speaker:And not have to necessarily go right to a social media manager, but it's also
Speaker:social media managers are very good at it.
Speaker:But that was an area that I struggled with too, for a little bit.
Speaker:Yeah.
Speaker:And I think social media managers, they also go in and analyze your data
Speaker:and they decide when to post and what posts work and what you should do more
Speaker:of and what you should do less of.
Speaker:And you don't have that with a program that you pay 1499 for.
Speaker:Yeah, exactly.
Speaker:Or an executive assistant who.
Speaker:It's just doing what she's doing.
Speaker:And it's going well.
Speaker:And it's fine.
Speaker:I know that you want to look at what your social media is for your business too.
Speaker:If you're a retail shop that you're posting your clothes on and you're kind
Speaker:of modeling your clothes on, your social media is where your sales are coming from.
Speaker:So you really need to take that seriously.
Speaker:Photography, that's your product.
Speaker:Social media is your product.
Speaker:You are displaying all of that right there.
Speaker:Bookkeeping.
Speaker:I want to be a resource.
Speaker:So I want to have it where people can come to my page and get some tips.
Speaker:They can get some ideas on.
Speaker:They can get some good information on.
Speaker:And they see my face every once in a while, but it's a resource.
Speaker:That's what I want my social media to be.
Speaker:a library on this.
Speaker:Yeah and that's what I want it to be helpful.
Speaker:I want it to be informational.
Speaker:The Northo's Golf Academy one is more of an experiential one.
Speaker:We want to be more live with that.
Speaker:We want to get more.
Speaker:Good content of our current students on there and we want the parents that are
Speaker:scrolling through social media to see what the kids experience is going to look like.
Speaker:So that's one where we could probably invest a little bit more into social
Speaker:media because That's what gets us the clients because we're a hyper local
Speaker:business So we can't give golf lessons to somebody in a different state, so
Speaker:we could do more of That really good campaigning and advertising on social
Speaker:media for the golf academy business and for the maverick our co working
Speaker:space here where kinda theme for the bookkeeping business is much different.
Speaker:Yeah.
Speaker:Just really knowing your product and what your goal is with social media.
Speaker:So we talked about building your website, your social media, so your bookkeeping.
Speaker:Yeah and we've touched on this on a couple episodes, so I won't do too much into
Speaker:this, but one of the things that we tell all of our clients is bookkeepers are.
Speaker:A great resource and a great tool We're not an absolute
Speaker:necessity to your business.
Speaker:You can do it yourself if you want to and if you like it.
Speaker:If you hate numbers and you're not going to look at it, you should absolutely
Speaker:look at a tool and a resource because that is something that would be.
Speaker:detrimental to your business if you don't and not to be just going
Speaker:to be, quick with this one too.
Speaker:So I don't want it to come across as like super detrimental.
Speaker:But it is, it's, it is, and it, so if you don't have this lined
Speaker:up, if this is something you cannot do, you should pay for it.
Speaker:Whether it's a resource like QuickBooks whether it's a resource like zero.
Speaker:Whether it's a bookkeeper, whether it's a full blown accounting person in your
Speaker:company, that is their dedicated job.
Speaker:You need to think about what your skill set is here.
Speaker:And if your skill set is not, Accounting and that you don't understand debits
Speaker:and credits and you don't understand matching invoices and receiving payments.
Speaker:You really should look for that help and at least having QuickBooks at a minimum.
Speaker:And then after that, maybe you do consultations here and there, you do
Speaker:quarterly bookkeeping, but then once it's time you do that full blown bookkeeping
Speaker:or if you're someone right off the bat, you just know it's not your skill set.
Speaker:You might want to pay for that right away.
Speaker:So maybe when you're starting your business, you have a pot of money, like a
Speaker:number that you're like, I can spend this on building and maintaining my business.
Speaker:And then you rank what I can do down to what I can't do or
Speaker:what I absolutely hate doing.
Speaker:And then you decide where your money is going to go.
Speaker:Absolutely.
Speaker:So if I have to stay up late and schedule social media posts myself, because I
Speaker:can't add, then it would be great to invest that money in the bookkeeper
Speaker:and do my own social media for a while.
Speaker:Absolutely.
Speaker:Absolutely.
Speaker:And then for some of the other pieces too, is like shipping.
Speaker:I know we were talking about this a little bit before too, that's such a
Speaker:not niche one, but it's something that I don't have a lot of experience with my
Speaker:businesses is like the shipping and kind of like transportation costs of product.
Speaker:And just the time spent like packaging, the time spent going to the post office.
Speaker:So I know, I'll talk about my sister in law again.
Speaker:She sells through Shopify, so she uses Shopify to ship.
Speaker:She packs everything herself.
Speaker:But instead of driving to the post office, she schedules a pickup on
Speaker:her front porch and she has a bin that says Spicy Cheap Boutique.
Speaker:She puts all her packages in, they swing in and grab it.
Speaker:So she's found ways to maximize her time and money.
Speaker:With that process.
Speaker:Yeah.
Speaker:So if you're somebody who has to ship your own product, you should look into
Speaker:what platform do I use for my products?
Speaker:Does it have a shipping aspect or do I want to do like pirate shipping
Speaker:or some sort of other drop shipping and scheduling of your pickup
Speaker:so that you maximize your time?
Speaker:Yeah, absolutely.
Speaker:We have a lot of clients that have shipping needs and I'd say it's
Speaker:about 50 50 whether or not they do it themselves or they hire it out.
Speaker:So it's, Again, depending up to you, what is your time worth?
Speaker:What is that trip look like?
Speaker:How quick is it?
Speaker:How difficult is it and is it possible to outsource that?
Speaker:Yeah.
Speaker:And another piece that kind of goes along with hiring out having contractors is
Speaker:another big piece of having an executive assistant, a virtual assistant, or
Speaker:using a software that's going to help you stay organized in your business.
Speaker:I've tried a couple different things before I found my
Speaker:right arm, literal right arm.
Speaker:She's mine too.
Speaker:Yeah.
Speaker:So I know that my business.
Speaker:my mental capacity wouldn't be able to function without you, without Kristen.
Speaker:Mine wouldn't be able to function in a different way, but I
Speaker:would be in a mental hospital.
Speaker:But anyways.
Speaker:I am someone that needs to say my thoughts out loud for them to make sense sometimes.
Speaker:So I love to talk.
Speaker:I love to share my ideas and my thoughts, but when I feel overwhelmed,
Speaker:I need to share what I'm thinking and I need to share my plan.
Speaker:And it can't always be my friends and family and my husband because...
Speaker:They also didn't have the skill set to interpret what I needed
Speaker:and map it out with me, right?
Speaker:I think real first things that I was willing to spend money on was Hiring
Speaker:an assistant because I just knew that was not my skill set was just keeping
Speaker:my own thoughts Clear enough that I could focus on And I know when I started
Speaker:doing virtual admin work, my background is in teaching and I have seen online,
Speaker:there are tons of teachers who have left teaching and are doing admin work from
Speaker:home because they can be with their kids.
Speaker:They have the skillset, they have the organizational practices, they have
Speaker:the education to be able to type the emails and to work with you in that way.
Speaker:So, I feel like...
Speaker:you can throw a rock and hit somebody who's starting a virtual admin business.
Speaker:And it's not always a huge investment to depending on what you need.
Speaker:Hey, I just see my calendar time blocked out for the week.
Speaker:Oh, okay.
Speaker:This is my hourly rate, or I need you to check on me five times during the
Speaker:week and ask me what my to do list looks like, or I need to dictate these
Speaker:emails to you because I hate typing them, can you take what I'm saying out
Speaker:of my mouth and make it sound good?
Speaker:And every single one of those are things that Kristen does for me.
Speaker:And I love doing them.
Speaker:They are in my skill set.
Speaker:I am a behind the scenes player.
Speaker:I love to just make the wheels turn a little bit easier.
Speaker:And I think that's why I do what I do, so that she can do what she does better.
Speaker:And there are millions of people out there who would love to do that for you.
Speaker:So if you feel like you have moved to a place in your business where
Speaker:you are spending so much time like in the muck that you can't.
Speaker:and dream and move forward and scale, then you may need somebody to
Speaker:climb down in the trenches and start picking some of that stuff up for you.
Speaker:Yeah.
Speaker:And if it's something where you don't feel like you can afford
Speaker:a full blown person yet, one, a lot of people do things hourly.
Speaker:But there are some platforms that you could do that are more digital, that they
Speaker:have kind of a virtual assistant AI tool now where they will look at your calendar,
Speaker:they'll read your emails and they'll.
Speaker:Put the to do list from your emails on your calendar So there are some
Speaker:resources out there that do that and there's also things like Zapier It's
Speaker:where like if you say oh, I receive an email in gmail then do this So
Speaker:and it links different softwares.
Speaker:So for one, when we were using Dubsado for sort of our CRM, it was when a client
Speaker:signs a contract, open up a Google Drive folder from them, and then send an email
Speaker:to them with the folder linked to it.
Speaker:And so you can set up these zaps, is what they call them, and so
Speaker:it'll kind of automatically do some things in the background.
Speaker:It does take a little bit of...
Speaker:mindset of you need to mind map a few things with, okay, if I do this, I need
Speaker:this and then this, and if it doesn't work, what's going to happen to it?
Speaker:How will I get notified?
Speaker:How will I see it?
Speaker:And then just making sure that you have the process mapped out the
Speaker:right way to give you the right notifications can be super helpful.
Speaker:And Zapier is free for Up to five zaps or something.
Speaker:So if you looked at it for, every time I get an email from this email
Speaker:address or an email here, create a task here or something like that.
Speaker:So you can set them up yourself but you just need to make sure that it's Not going
Speaker:to make it more complicated or confusing.
Speaker:But that's a neat tool if you're someone that's a little bit savvier with Zapier
Speaker:and you can connect it to Notion and you can connect it to QuickBooks.
Speaker:You can connect it to a lot of different things to set
Speaker:up kind of workflows for you.
Speaker:So I think for any process in your business, like you can have a very.
Speaker:Not human touch or you can have a human touch and it just depends what your budget
Speaker:is and where you want to put that money.
Speaker:Yep, absolutely.
Speaker:And one of the books that I just read that's super helpful with all of these
Speaker:kind of hiring out and making sure that you're kind of Supplementing
Speaker:the right way for your business.
Speaker:One was called Buy Back Your Time, and the other one was Clockwork.
Speaker:And they were really good with as you are the single, owner of the business, or
Speaker:you are the main one doing the functions.
Speaker:Basically, what can you do to grow and scale your business?
Speaker:And kind of in what order should you?
Speaker:So for some of the lists that might be a little bit far off, but
Speaker:it also is a really good map for your mind to see where you want to
Speaker:go and what you want to align on.
Speaker:One of the things that it talked about was, you can look up the
Speaker:calculation for what it is for what your hourly rate is in your business.
Speaker:So if you looked at what you were being paid and you found what your hourly
Speaker:rate is for your business, if you can find someone to do the same job for
Speaker:that rate or less, Why would you, why wouldn't you, why wouldn't you say that?
Speaker:Especially like, and if it's something where you can find someone to do
Speaker:that for a quarter of your hourly rate, it shouldn't even be a thought.
Speaker:, you should just do it.
Speaker:. If it's something where it's like a little bit less or almost the
Speaker:same, you can think about it.
Speaker:But if it's a quarter of the cost for someone else to do it you
Speaker:shouldn't even hesitate because.
Speaker:Then your time is just freeing up and freeing up for just sales and sales
Speaker:And that when you're thinking about outsourcing things and when you're
Speaker:thinking about hiring people to do different roles in your business this
Speaker:goes a little bit more with the hiring rather than the outsourcing like certain
Speaker:tasks or but when you're thinking about your business Sometimes you
Speaker:think no one can do it better than you.
Speaker:That's how I feel about everything at my house.
Speaker:Yes, and so if it is done by someone else, it won't be up to
Speaker:your standards, that's tough.
Speaker:That's absolutely something you want to think about.
Speaker:But, You should be hiring to reduce your time in the tasks
Speaker:that you don't want to do.
Speaker:You're not going to find a lot of people who can sell better
Speaker:in your business than you.
Speaker:Not that you shouldn't hire salespeople, but if you're hiring
Speaker:a salesperson, Are you going to be stuck doing the administrative work?
Speaker:And wouldn't you rather be in sales most of the time?
Speaker:And so if you are in sales in your business and you're also doing
Speaker:all the behind the scenes stuff, you don't want to immediately hire
Speaker:another sales person to double sales.
Speaker:When all then the administrative work is going to double, because then you
Speaker:are going to become the administrative person and then there's only going
Speaker:to be one person selling and you are probably better at sales than they are.
Speaker:Theoretically.
Speaker:Can replace you and your personality.
Speaker:Exactly.
Speaker:Somebody can write the emails that you dictate exactly while you're driving in
Speaker:the car to your next sales appointment.
Speaker:Yes.
Speaker:So it's one of those things that when you're hiring out, you
Speaker:should think about hiring out.
Speaker:To replace the time on things that you don't want to be spending time on and
Speaker:that you should be spending more time on your business than in your business.
Speaker:Yes.
Speaker:So when you're thinking about hiring out or you're outsourcing, it's not so much
Speaker:that you want to hire a salesperson, but you want to hire out a bookkeeper
Speaker:because you hate doing your books.
Speaker:You want to hire out someone to send emails for you because
Speaker:you hate sending emails.
Speaker:You want to.
Speaker:Get that social media app and tool because scheduling out in your Excel
Speaker:sheet or on a piece of paper takes forever and you still can't process it.
Speaker:So get that social media tool, reduce the amount of time that it takes you because
Speaker:if your hourly rate for scheduling your social media and getting that done is
Speaker:high because it's spending you so long to do it, buying the tool, And getting
Speaker:it done that much faster, your time is important, your time is what you need
Speaker:to think about with a lot of this too.
Speaker:Because your time is what you convert into money.
Speaker:Yeah, exactly.
Speaker:And I would say this note on hiring out like Sid does with me or the other
Speaker:person that I am their assistant.
Speaker:Both of them, I think both of you hired me on like a trial basis and
Speaker:you can do that hey, let's try this for two months in our contract.
Speaker:We're going to do this for two months to see, because you want
Speaker:to see is the person coachable?
Speaker:Do they bring their own ideas to the table?
Speaker:How do they handle criticism?
Speaker:How do they handle things under fire?
Speaker:Yeah.
Speaker:Do they actually write emails grammatically correct?
Speaker:Yeah.
Speaker:Do they make a lot of mistakes?
Speaker:You just really want to try them on for size to see if
Speaker:it's going to be a mutual fit.
Speaker:And do they like working for you as well?
Speaker:Yeah.
Speaker:So I think having that in place and making sure that you get somebody that.
Speaker:And it's something I want to tell my kids.
Speaker:It's really enjoyable.
Speaker:It's a really fun activity to do that doesn't have much輸出, so it's Yeah.
Speaker:Hiring on a trial basis, I think, is great too.
Speaker:Exactly.
Speaker:And software on a trial basis too.
Speaker:Sure.
Speaker:And I need to take that recommendation.
Speaker:You don't have to buy the yearly membership.
Speaker:Right off the bat.
Speaker:Yeah, Yeah.
Speaker:So, I am absolutely someone that when I find a tool that I think is
Speaker:going to be like the game changer, I want to jump on it right away.
Speaker:I want to implement it right away.
Speaker:Give me the 150 yearly membership.
Speaker:Yes.
Speaker:Yes.
Speaker:And I, I've done, Oh, the business can afford it.
Speaker:The business.
Speaker:Yep.
Speaker:We can do it.
Speaker:This is going to be outstanding.
Speaker:It's going to change our business.
Speaker:We're now we have some more systems in place where we for
Speaker:certain things, we all test it out.
Speaker:So we do a trial run.
Speaker:Everybody has to get in there within that timeframe, test
Speaker:it out, see their thoughts.
Speaker:We talk about it and then decide if it's something we're going to move
Speaker:forward with because that's something that I tend to do is Outsource or
Speaker:re systematize not too quickly, but quicker than sometimes it's beneficial.
Speaker:So where then you have to backtrack a little bit and then you find the right
Speaker:tool and then you can jump forward.
Speaker:So if you are someone that has that capability or that tendency,
Speaker:I should say to maybe move too quickly with outsourcing things.
Speaker:Having someone else on your team test out the ideas and the thoughts
Speaker:and the products first are huge.
Speaker:They're really huge.
Speaker:One more thing that I definitely want to talk about too with kind
Speaker:of growing things is in making sure that you're able to scale and able to
Speaker:replicate your work and that these.
Speaker:kind of all continuing to work well for you is when you're learning how to do
Speaker:things, it's easy to forget the process.
Speaker:When you're teaching things, it's hard to remember what you did.
Speaker:So there's, this can be used a couple of different ways, but one of the tools
Speaker:that we now are obsessed with is loom.
Speaker:And so we'll use loom for our business where I can just turn on
Speaker:a recording of me working and it'll film or not, but it has the audio.
Speaker:And so while I'm working or while I'm setting something up, I can record myself
Speaker:and what I would do, and then I can share that with anybody as a training tool.
Speaker:So that's kind of become our operating manual for Know Your Worth.
Speaker:But then what you can do is, how would you do things on your social media planning?
Speaker:How would you do things in reaching out on Facebook ads?
Speaker:How can you do things where you're going to type into the, neighborhood pages
Speaker:on your social media and interact with people and talk through what your thought
Speaker:process is And that's what then you share to the person you're onboarding,
Speaker:the social media manager that you're onboarding, the executive assistant
Speaker:that you're onboarding, the client that, anything there, and then your thoughts
Speaker:are being directly related to them, but also they can rewatch rewatch, but
Speaker:also then you can rewatch So the next time you go to update your website.
Speaker:You remember how to do it.
Speaker:And you're not spinning your wheels and wasting your time even
Speaker:on tasks that you do yourself.
Speaker:Yeah.
Speaker:Yeah, so loom was a big one that we have, yeah, my own learning.
Speaker:Like I know I use that with you and with the other company and it really,
Speaker:it helps me learn in the moment, but also I can go back and watch it
Speaker:a million times instead of coming to you and asking you 50 questions.
Speaker:It cuts down on your time.
Speaker:If you just record it once.
Speaker:Yep.
Speaker:It's amazing.
Speaker:It's amazing.
Speaker:So instead of writing a handbook or a manual to give to people when
Speaker:you're onboarding them or clients or Employees, you record the loom
Speaker:videos and that becomes like your new operating manual for your business.
Speaker:And it is amazing.
Speaker:Amazing.
Speaker:Even the simple as like closing procedures for, cash drawers in your
Speaker:building too, when you're hiring people, it just saves you so much time.
Speaker:If you have documented procedures that are just so clear.
Speaker:Yeah, it's really wonderful.
Speaker:And then what they should be doing is then the people that you're outsourcing
Speaker:this to, once they learn it, They should re record it, because then that
Speaker:really shows that they understand it.
Speaker:And so that's what we've been doing with all of our stuff here too, yeah.
Speaker:A little bit further down the road maybe, or it might be a little bit in
Speaker:terms of outsourcing or not, but that's a big time saver, I think, so that's
Speaker:a big one that I would recommend.
Speaker:So basically for any system in your business, you can save time and or money
Speaker:by examining each process by itself ranking it from what do I like to do to
Speaker:what do I not like to do or what do I know how to do to what I don't know how
Speaker:to do and then deciding where you're going to invest your time and money to
Speaker:save and make you money on the back end.
Speaker:Yeah, absolutely.
Speaker:Yeah.
Speaker:And talk to other business owners.
Speaker:Yeah.
Speaker:Yeah.
Speaker:You don't know what you don't know.
Speaker:We don't know everything.
Speaker:I'm sure there are a million cool things out there that we haven't talked
Speaker:about and you can share them with us.
Speaker:I would love to hear more.
Speaker:It's like my favorite thing.
Speaker:Please tell us.
Speaker:What can make all of our lives easier?
Speaker:buy for a year that we're going to use?
Speaker:I have so many things.
Speaker:Yeah.
Speaker:I feel like we didn't even scratch the surface of things that I feel
Speaker:like are helpful in what I do for.
Speaker:Even then on a personal note, all of these can be replicated
Speaker:in your personal life too.
Speaker:If you're not even a business owner and you're listening to some of these
Speaker:resources and tools, or you haven't started the business yet and you're
Speaker:just getting ideas, your time is money.
Speaker:So what can you do to save yourself time and money by outsourcing
Speaker:streamlining, and just systematizing?
Speaker:You hate doing laundry, go get poppy.
Speaker:They do your laundry for you and drop it off.
Speaker:Hate buying groceries?
Speaker:Go get Instacart.
Speaker:They'll deliver it for you.
Speaker:Saves my life.
Speaker:And yeah, it's amazing.
Speaker:So there's so many things.
Speaker:I want to drag two kids into Sam's Club and carry two 30
Speaker:pound kids and a case of water.
Speaker:I just can't.
Speaker:Nope.
Speaker:Just put it on the doorstep and get in your car.
Speaker:Yep.
Speaker:Keep the change, you filthy animal.
Speaker:Yep.
Speaker:And don't feel, don't feel shame in things that you don't want to do.
Speaker:Don't feel shame around the things that you want to outsource because you
Speaker:just do not have the capacity for them.
Speaker:I hate laundry.
Speaker:I will never do it.
Speaker:It will be outsourced for the rest of my life.
Speaker:Hands down.
Speaker:Hands down.
Speaker:Same with things in my business.
Speaker:I.
Speaker:I hate.
Speaker:Hate a lot of the things that go with the admin work of running a business.
Speaker:I know they're my responsibility and I will not let that responsibility slip.
Speaker:And I will do it if I have to.
Speaker:And I know how to do every aspect of my business, but I also know.
Speaker:That I do not want to do some of them, and I will outsource them
Speaker:every day as much as I possibly can.
Speaker:So don't feel shame around the things that you do not want to do.
Speaker:You cannot do everything.
Speaker:And you cannot do everything well.
Speaker:Yep.
Speaker:Yeah, so make your plan, talk to other people, figure out what's
Speaker:going to work best for you.
Speaker:There's tons of resources.
Speaker:Absolutely.
Speaker:We're happy to be one of them.
Speaker:Yes.
Speaker:Of course.
Speaker:Of course.
Speaker:Give us a call.
Speaker:Give us a text.
Speaker:Send us an email.
Speaker:Send us all of your resources and tips and tricks that you've come up with
Speaker:too, because we would love to hear them.
Speaker:Yeah.
Speaker:Yeah.
Speaker:We'd love to hear them.
Speaker:So I think we have one more episode left in our new entrepreneur series.
Speaker:We have two.
Speaker:Two more.
Speaker:Yeah.
Speaker:We have two more.
Speaker:All right.
Speaker:Cool.
Speaker:So the next one is going to be paying for taxes.
Speaker:How do we pay for our taxes?
Speaker:And what does that look like throughout the year?
Speaker:So a couple of different things of just like how to literally do them.
Speaker:And things to think about throughout the year.
Speaker:And then the one after that is going to be your sexy money goals for your business.
Speaker:Yeah.
Speaker:And kind of mapping out some processes when you're a new business owner or you're
Speaker:setting new goals mapping out your sexy money goal for your business specifically.
Speaker:Yeah.
Speaker:And wrapping this up right before the new year.
Speaker:Yeah.
Speaker:I think we really are trying to help you get set up for.
Speaker:What are your sexy goals for 2024?
Speaker:Absolutely.
Speaker:Alright guys, thanks.
Speaker:Bye.
