Artwork for podcast The Marketing Society podcast
Unofficial Partner - If Netflix Ran Sport
Episode 759th February 2024 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 01:21:36

Share Episode


Erin Ruane was vice president of content acquisition at Netflix for more than a decade, participating in the formulation and execution of the company’s strategy, from the launch of the streaming service, international, pricing and culture. Her responsibilities included negotiating and managing all studio relationships, over $350 million in annual spend. 

Joining Erin is Claire Kelly, General Manager of Gemba Europe. Gemba is a strategy consultancy for the Sport & Entertainment industry, driven by data to support rightsholders and brands grow fans, deepen engagement and achieve their commercial goals.

Topics include Netflix's recent ten year $5billion deal with WWE and the lessons for the sports industry to be gleaned from Netflix and Disney.

You can hear our previous episode - If Tesco Ran Sport - in the archives. 

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.

To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner

We publish two podcasts each weekon Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 300 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.