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Leading Conversations - Planning & Strategy Mythbusting
Episode 719th January 2024 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:50:48

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Episode 7

In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning & Strategy. They discuss some of the planning & strategy myths, delve into the mystique and debate whether there is an optimum balance of instinct & intuition vs. theory and try and ultimately try and simplify what it actually is - and therefore also isn’t.

In this first short series, The Lane Agency speaks to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post-Covid world. This podcast series highlights the creativity, passion, resilience, and success of some of our talented industry colleagues.

This podcast series is bought to us by The Lane Agency.

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