Aftercast / The three keys to promoting during times of crisis
This week I want to address the elephant on the Internet. The global Covid-19 Pandemic is raising a lot of questions. Not least of those is how should businesses react? Should marketing be business as usual - or should marketing stop altogether?
While I don't think there's a right or wrong answer I thought I'd put this episode together with a few things you could think about to help steer how you approach promoting in a crisis.
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