Ever felt like your business looks successful on the outside… but feels completely off on the inside?

That’s exactly what happened to my friend Caroline Hull. She built a thriving podcast agency, rebranded, grew a team, did all the things she was “supposed” to do — and still felt disconnected. Throw in AI shaking up the podcasting industry, and it became clear: it was time to pivot.

In this episode, we chat about:

• How to know when your business is no longer aligned
• What a rebrand and full business pivot actually looks like
• Why forcing yourself to keep chasing trends leads to burnout
• How stepping into alignment changes the way you create content (and how people respond to it)

If you’ve been wondering whether it’s time to pivot your business or rebrand, Caroline’s story will give you permission and perspective to make the changes you know you need.

MENTIONED IN THIS EPISODE:

👉 Grab Caroline’s free meditation: www.carolinehull.com/meditation

👉 Connect with Caroline on Instagram: www.instagram.com/carolinethevoicekeeper

👉 Get Sydney's Buyer Journey Content Map: https://sociallyyours.biz/buyerjourneycontentmap

Today I'm really excited to talk to Caroline because she like me

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made a kind of shift in her business

and she's also the reason that I felt.

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Like confident in making

the shift in my business.

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So I'm really excited to share her

expertise and knowledge with you all

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in case this is something you have

been feeling lately or if maybe you're

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showing up in a way that doesn't quite

feel like you or doesn't feel aligned

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if your work doesn't feel aligned.

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So Caroline, can you tell us a little

bit about the changes you made and why?

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Caroline Hull: So I have been in

the online business world for,

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I don't know, 10 plus years now.

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And I've had several

iterations of my business.

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And this last one was, I

would dare say one of my best.

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I was a podcast strategist and manager

and editor, and I had grown that business.

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You know, the way that everybody said

I should grow my business, right?

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Like I did the whole agency thing.

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I had a team of six plus at sometimes we

were running between 20 and 30 podcasts

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a week, and it felt very, I don't know.

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It was really interesting.

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Like I remember we rebranded

my business because I wanted

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to take my name off the sign.

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And I kept saying that like I

wanted to take my name off the sign.

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And so it became this thing that

I was very disconnected from.

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Like the business was running without me.

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It was great.

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And then , AI came onto the scene.

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And kind of took over the podcasting

industry and how podcasts were

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created and it really changed

the work that we were doing.

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And it was definitely one of

those like evolve or die moments.

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And I'll be completely honest

with you, I did not evolve.

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I was like so anti AI when it first

came onto the scene, but it was

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also right around that time that I

started thinking to myself because.

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Remember I had taken my name off the sign.

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I had always had an agency.

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I'd always had like a someone

who managed my team for me.

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So when I started stepping

back into the work.

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I was very much realizing that that

was not the work that I wanted to be

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doing, and I also knew that what I

wanted to be doing was much deeper.

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I wanted to be coaching, I wanted to be

working with people, and through all of

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this, I was also going on like this really

big life spiritual journey of my own and.

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I don't know.

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I just was really feeling called.

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It's hard to explain, but I really,

really was feeling called to do something.

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Deeper.

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And so I decided to take some

certifications, see if it was

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something I was interested in.

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And of course, as I was taking my

certification classes, I fell in love

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with it and even more, and I felt like

life was too short, why wait And decided

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to completely change my business.

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I transitioned everything.

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I rebranded back into my name.

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So the business is now my

name, which is really funny.

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And instead of being a podcast strategist,

I am now a spiritual life coach.

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So, big switch.

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Sydney: Yes,

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Caroline Hull: Yes.

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Sydney: big, but I.

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Really love this for you.

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Honestly, just as someone who worked with

you, like both before when you were like

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doing podcast strategy and now after the

way you get so excited about your work

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now is catching like working with you.

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Now was such a great experience and

it's just talking to you about it.

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I can tell.

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It just feels so much better for you.

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Caroline Hull: Yeah.

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You know, it's, it's really interesting

because I had done coaching for many

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years, like, 'cause I was working with

podcasters who were creating content, and

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you and I have talked about this a lot.

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Off air in our own time, but when you're

creating content, there's something about

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it that brings up a lot of personal stuff.

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And I found myself, like I wasn't

coaching people on their podcast.

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I was coaching them through like

confidence and sharing what really

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mattered to them and how to show

up in a way that feels aligned.

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And so it was really interesting

because before I even like decided

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that I was going to completely switch

the way that I worked, I was already

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sort of working in that way and already

touching on a lot of the things that.

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You know, I would later

learn in my coaching classes.

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It was so funny 'cause I was taking my

first, so I got us, I got us two spiritual

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, certifications and spiritual coaching.

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And then I got one in life coaching.

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And it was so funny because as

I was taking them I was like,

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yeah, I've been doing this.

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Yeah, they've been doing this like,

yeah, this is the stuff I've been working

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on with my clients this whole time.

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And so it really was a

natural progression for me.

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But I think stepping into it fully

has just completely changed how I

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show up in the world in the best way.

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Sydney: And I feel like creating content

once you are more excited to share like

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what you're doing and it doesn't feel

like this stressful thing is always so

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nice too and makes it so much easier.

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Caroline Hull: Oh yeah.

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I mean, I'm sure we'll talk

about this more, but like.

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Not only has it changed the way I

create content, it's changed how

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I feel about the content I create.

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And it's changed how I feel about

the time that I spend creating

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the content that I create.

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Like it's, it's been this complete

transformation of like how I'm

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actually showing up online.

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And it's been really fascinating to go

through that because I literally went

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from, in my podcasting business, I hated.

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Creating reels like hated creating

Instagram posts because it felt so

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performative to, oh, I actually like

this a lot to now I've evolved to

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this place of I don't have to do that.

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So do I want to, and like, not even

like feeling that like outward you

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know, that external pressure from

the online business world to show up

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anymore, like that is completely gone.

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And it's, it's really fascinating how

much that has shifted just because

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I've stepped into full alignment

with the work that I'm doing.

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It's really interesting to actually

think about and talk about.

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Sydney: Yeah, I'm.

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Seeing that and how I create content

as well now, like strategist, like I

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was, I felt like I had to be on top of

all the trends and like pay such close

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attention to these things and like

post on Instagram pretty consistently.

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And now it's just like,

I'll do it when I'm ready.

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It's just like a huge

weight off my shoulders.

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And I can easily talk about like

what I want to say without feeling

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that like pressure to be like,

oh, I'm an Instagram strategist.

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I have to get like.

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Highest reach I have to like hop on

this trend to show I know my stuff.

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But it's also like I have always

said, vanity metrics don't matter.

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And I feel like I feel that even

more now that everything feels more

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aligned, like when you're speaking

to the right people and be like your

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truth about what your work is and your

mission and everything, it, that is

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so much more impactful than focusing

on like numbers and trends and stuff.

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Caroline Hull: Yeah, it's been really

fascinating because I have noticed in the

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last couple of weeks, especially, well

maybe the last month, let's be honest.

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The engagement that I have experienced

with my content, the, the comments on

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YouTube, the, you know, people reaching

out to me to say, oh my gosh, I identified

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with this, has like shot through the roof.

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And when I was doing podcast strategy,

I was always trying to create

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podcast episodes that were an example

of really good podcast strategy.

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And I was getting very burned out like

a, I was tired of talking about podcast

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strategy 'cause I've been talking about

it for like five years at this point.

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Also B, it just didn't feel like me.

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It felt, like I said performative.

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I use the word performative a lot

because I think that's something

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a lot of us experience, especially

in the online space, is this very

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performative way of creating content.

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Especially those of us who are B2B people.

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Like we feel like because we

work with business owners, we

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have to have everything together

and it has to look perfect.

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And I found myself becoming obsessed with

that to the point that it was detrimental.

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Two, my podcast and my podcast growth.

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And since I've just like released all of

that and I've also like fully embraced

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this experimentation, like I'm just gonna

try different stuff because I can now,

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because I'm not, nobody's watching me.

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Like I don't care.

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It's been interesting.

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My podcast downloads have shot up.

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My engagement's up.

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When I post on Instagram or TikTok, I

get tons of new followers, tons of likes,

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tons of comments, and I'm not trying.

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And I think that has been such a

huge realization for me because I

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mean, I have literally spent the

last 10 years of my life trying so

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hard in the online business space.

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And I think that's just

really a testament to that.

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When you're doing something that is

fully aligned and you're able to show

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up fully as you and not be performative.

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Then all of that stuff is just

natural and you don't have to

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fight for it quite so much.

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Sydney: I love that so much.

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I'm so happy for you.

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I know I said it already, but I really am.

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Like that is just like the dream, I think.

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Now have you noticed any changes to

like, I feel like a lot of the times our

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business and personal lives kind of mesh.

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Have you noticed the positivity you're

getting from your business, into

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personal life, like less stressed?

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Are you feeling better?

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Caroline Hull: Oh yeah.

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110000%.

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You know, and that, that was a huge

catalyst for me making this shift as well.

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As much as I love.

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I still love podcasts so much.

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I think it's an incredible medium that

everybody should embrace, but as much as I

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loved it, I, it was a very stressful gig.

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It was stressful to wake up every

morning and like check the feeds and,

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you know, if a client emailed me, I

would like drop everything in my life.

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I homeschool my kids.

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So it felt very.

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Intrusive into my life and, and

like you said, very stressful.

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Because the work I do now is so

centered on what's going on inside.

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It's almost like a huge excuse for me to

like, take the time to work on my inside.

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Like, I mean, my, my life is so

much more balanced than it ever was.

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But I also feel more like

myself than I ever have.

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And that also was a really

huge part of the journey was

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like rediscovering who I was.

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Because I'm a 40 something mom, you know,

I've been through a lot in my life, and

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like I said, I've been in the online

business world for 10 years and I've

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spent the bulk of that time trying to

emulate the people that I see around me.

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And when I stopped doing that

and started being myself fully.

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It just like bled into everything.

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And it really, for me started with, I

saw this really great TikTok one day, and

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I, I feel so terrible because I didn't

save it, so I can't credit this person.

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But somewhere in the middle of my

journey, I saw TikTok and she said, dress

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to make your 15-year-old self proud.

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And that like changed my life

because I immediately was like my

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15-year-old self would be so mad.

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Like, she would just be reeling

like, what have you done, Caroline?

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Like, we weren't gonna have kids.

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We were gonna live in the city

and we were gonna wear all black.

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Like, what are you doing?

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You know, we were gonna

have tattoos and piercings.

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What's going on?

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And, and so I started with like, just

making some little shifts like that.

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And it was funny how, how easier

it became to show up online.

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When I started like being

myself in my everyday world.

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Does that make sense?

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Like it's all connected.

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That I think that's what we, we,

we forget, is how much the work

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that we're doing is so connected

to everything else in our lives.

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Sydney: It absolutely is.

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And I feel like your 15-year-old self and

my 15-year-old self , would be friends

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Caroline Hull: Oh, totes.

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Sydney: was like absolutely the same way.

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And I totally saw that same TikTok and

was like, you know what, this is true.

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And then I went shopping and

was like, I need to , yeah.

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And that's, I was like a

huge part of it for me too.

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That's so funny.

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Like that same TikTok.

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Yes, absolutely.

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what that shopping trip actually is.

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Why I got that Easy Bake

coven shirt that you like.

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Caroline Hull: Oh my gosh.

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This is my favorite shirt.

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No, I, every time you wear that shirt,

I like, I send you a message and I'm

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like, I want your shirt like every time.

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Sydney: Yeah.

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It's so good.

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Yeah.

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That's

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Caroline Hull: Love it.

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Sydney: 'Cause there is so much

that as much as we wanna like.

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Put up boundaries and separate

like work life from personal life.

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I think when it's kind of impossible

when you're an online business

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owner like we are, I don't know.

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It, it seems very difficult,

especially when, you know, you and

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I also homeschool, so we're doing

it like in these like weird kind of

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pockets of time, like schedule-wise.

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It just makes it really hard

to separate it completely.

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So finding a way to make it work

together so you're not, kind of like

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resentful maybe might be the word I

want of like the time I was on, like

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work when I wanted to be with the

kids or when I was with the kids.

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And I was like, I have this

email that I need to respond to.

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That like stressed out feeling.

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I hated it.

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And that was also a big catalyst for me.

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Do you think when you talk to

other people, that's like one of

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the big indicators, there's a,

a shift that needs to be made?

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Caroline Hull: Yeah, I think that

is a huge one that I see a lot.

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It's this, it's this idea of the shoulds.

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Right, like, I should be doing

this, I should be doing that.

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Because that's what we've seen.

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And I know that we have all heard

people say like, you can build

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a business the way you want to,

just like you can build your life.

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But it feels so unattainable.

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It feels so hard because

what we are modeled.

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Is not that at all.

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And let's be honest, we live in a very,

like, our culture is very hustle oriented.

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You know, we were, most of us

who are my age were raised by

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post World War ii work ethic.

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Like you need to be, you need

to have a job, you need to have

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benefits, you need to have the

house, the car, you know, the 2.5

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kids and the dog.

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Like, there are all these

shoulds that are in our lives.

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And I think what happens to a lot of

people is they, they follow the shoulds.

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They do the shoulds all the time, whether

they know they're doing them or not.

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And then they wake up one day

and they realize that everything

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around them is a should and not

something that is in alignment.

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And it may not be everything.

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You know, for me it wasn't everything.

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My kids are not out of alignment.

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Okay.

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I love them.

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I love my kids, I love my husband,

I love my, the home we've built.

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But just like you said, how I was

spending my time in those, those pockets.

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Was was not how I wanted

to be spending my time.

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And I think what happens is

we don't know an alternative.

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It's hard for us to find an alternative

because we wanna be successful, we wanna

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have a successful business, we wanna be

great parents, we wanna be great partners.

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You know, all of those things.

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And so it's hard to find our, our path.

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And I think a lot of that comes

down to listening to your inner

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voice, which is really, really hard.

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We live in a very noisy, chaotic time.

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It's really hard to hear ourselves,

and it's especially hard to hear

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yourself when you're having to

be everything for everyone else.

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So I find that it's really like

a catalyst of a lot of things.

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But I definitely think, you know, so

I'm, I'm running a challenge this week

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and, and day one of the challenge was

like looking around and what are the

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things that I'm carrying that I don't

need to be carrying, you know, because

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we all are carrying so many things, and

that's just like with my, my business, I

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would carry, I was carrying the success.

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Of my client's podcasts on

my shoulders all the time.

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And I felt like, no, you know, I would

give them all the things, I would

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make the plan, and if they didn't

follow it and weren't successful,

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I still placed that responsibility

on myself and it wore me down.

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And I think especially in such a,

you know, in the online business

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world where everything is, like you

said, vanity metrics, everything is

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numbers, numbers, numbers, numbers.

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After a while, those numbers

start to feel more important than

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the actual work you're doing.

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And you know, I've worked with people

recently where it wasn't really

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about creating the thing or having

the numbers, it was really about

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how do I feel when I'm doing this?

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And so to your point about like,

you know, building a business that.

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Actually works for your life.

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Like what would that look like

if we actually stopped and

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said, how do I feel about this?

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And so it's been a really

interesting experiment to be on

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this side of like the transition,

like having changed my business.

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And now, because I'm basically starting

over from scratch, I get to stop and

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say, well what, what actually feels good?

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And I just think if we actually

let ourselves do that with a lot

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of things in life, it would totally

change how we felt about the things

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that we spend our time doing.

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Sydney: I 110% agree.

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And when you were talking about how like

the, we live in like a very like, hustle

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oriented world and it's very noisy.

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It super is.

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And I think as online business owners,

when we spend so much time online for

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like networking and marketing and doing

research and, especially if you're

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a solopreneur and you don't have a

team and you're trying to learn like.

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Marketing over here, like maybe

bookkeeping, podcasting, like all these

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different facets for your business.

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And following these things other

people tell you you have to do for

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it because you just don't know.

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It's very easy to kind of get

caught up in that and then all of

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a sudden everything is too much.

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It's also kind of, and I was talking

about this with someone earlier today,

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even , I kind of hate some of online

marketing right now because so much is

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like, oh, you have to do it this way.

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You have to use my specific

framework or something.

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Like it's the only way to get results.

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And that's never the case.

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There's always so much context and

nuance that needs to go into finding

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whatever your version of success is.

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But because we spend so much time

online and it is so noisy there, it's

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like so easy to get caught up in that.

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Caroline Hull: Yeah, absolutely.

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I think about, so I kind of made this like

latched last ditch effort with my podcast

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business before I transitioned everything.

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I knew that I wanted to use the

term voice keeper that said, like,

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come to me in like a, a moment

of just light bulbs everywhere.

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Sheer genius.

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And I fell in love with it.

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And so I was like, what if I turn

everything into the voice keeper

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and I try to make podcasting feel

really woowoo and I built a shop.

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I set up all kinds of funnels.

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I had, you know, email

automations out the wazoo.

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I mean, I probably spent hours

upon hours, upon hours, upon hours.

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And I was taking advice from friends.

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You know, trying to build businesses

the way that they had built their

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business and not really thinking

like, you know, what is available

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to me and what feels good to me.

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Like, I, I didn't take into that any,

into any of that, into consideration.

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And probably about a month into having

all of that set up and running and

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doing, I was like, I don't wanna do this.

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You know, and I think that's okay.

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I think sometimes we have to do things

to know that we don't wanna do them, but.

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It really was like I set something up,

wanting it to feel a certain way, but set

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it up in a very old school marketing way.

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And I think about that sometimes and

I'm like, man, no wonder that didn't

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feel the way I wanted it to feel.

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And it's funny because now I've

like literally paired it down.

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I have one automation I have.

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I've moved everything over to Substack.

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I'm actually considering moving

my email list over to Substack.

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Like I have paired everything

down so much to like the bare

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minimum, and it feels amazing.

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And the, and honestly, like I

said, the response has been way

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better than it was when I had.

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All of those boxes checked.

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And so, you know, I just would caution

anyone, like I know a lot of us are out

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there selling formulas and things like

that, but when you are, when you see

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those courses and those $25, here's my,

you know, email automation that gets me

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$5,000 every week kind of advertisements.

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Like, yeah, purchase 'em, look

at 'em, see what they're doing.

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But also.

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Weigh that against how you want your

people to feel and the experience

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you want them to have in your world,

and is that the right thing for you?

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And I think we lose track of that.

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Somewhere along the way, we get so

concerned with conversion that we

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forget that especially in this day and

age, people are being like inundated.

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They don't wanna be converted.

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They wanna be understood,

they wanna be felt.

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They want to feel like they

are part of your world.

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You know, we talked a lot about

this with podcasting and how we're

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creating episodes to make people feel.

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And so I think it's really funny that

we forgot to also apply that to all

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the other areas of marketing, you know?

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Side note too.

392

'cause I, I do wanna say, 'cause I think

we've been talking a lot about like

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the hustle culture and the, there's

also something I see online happening

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a lot, which is this very performative.

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Version of self care.

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And a very performative version of like

the opposite of what we're talking about.

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And I really think like that is the

ultimate problem with the online space

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is it has become very performative.

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It's a money making thing, right?

400

And so I just would caution anybody,

like, I'm also not telling you, like

401

create this amazing aesthetic where you're

like meditating and you're wearing the

402

flowy dresses every morning and your

kids are like drinking tea at the table.

403

Like no, like this is, this

is real life stuff and it can.

404

Apply and work for you in real life.

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It doesn't have to be aesthetic.

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Sydney: Absolutely.

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And I realized, like after I said

the thing about frameworks, I

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literally do sell like a framework.

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But the

410

Caroline Hull: I do too.

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Sydney: tell my clients is, is like.

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You gotta understand, it's just like an

outline and , there's gonna be, there's

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gonna be changes for everyone, like

minus like the five steps to sales.

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But sometimes like step two is a little

longer for some people, or step three

415

is, or there's, there's so much nuance.

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So I'm always a little wary of

like the super word for word

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templates and things, or people

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Caroline Hull: Yes.

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Sydney: I love having a framework

or an outline, so I know

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like what need to be checked.

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Because obviously you have to get

like someone from point A to point

422

B before they work with you, but

the way you get them there is gonna

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be different for everyone, I think.

424

And then as well, the work itself,

because like you said, you tested out,

425

like having the shop and then paired

everything back down to the basics.

426

I'm literally doing that right now, like.

427

All my offers, just like getting rid

of so much and minimizing it so it

428

works better for my life, my levels.

429

But also I think when you were

talking about being inundated with

430

marketing, we're kind of over all of

the like AI content and we're kind

431

of craving that personal connection.

432

So I am really leaning into more . things

like one-on-one type of work, even

433

if it's just like a one-time project,

not retainer services, because I'm

434

seeing a lot of people being way more

interested in that now than those

435

plug and play templates that might

have gotten this person $20,000.

436

But it doesn't mean it

will for you unfortunately.

437

Caroline Hull: Yeah.

438

Yeah.

439

I think, I think the question that

I, I like to ask a lot is like,

440

what do you actually want and

how do you wanna spend your time?

441

You know?

442

And, and I know that that has led me

to create the offers that I've created.

443

I meet with an accountability partner

twice a month and it was so funny 'cause a

444

few weeks ago while we were talking about.

445

You know, the, the packages I was

creating the things and she was like,

446

Caroline, how are you gonna do that?

447

And I was like, I don't know.

448

And she was like, well then maybe

you should build something different.

449

And I was like, oh, you're right.

450

You know?

451

And I think those are such important

questions to ask ourselves when

452

we're doing any of this kind

of business building activity.

453

To me it's, there's definitely a lot

of strategy, but I think there's also

454

a lot of, like you said, nuance and.

455

And how do I, how do I wanna live my

life and how can this help me do that?

456

Sydney: Mm-hmm.

457

Absolutely.

458

Think especially knowing my listeners

are mostly mom business owners

459

and there's so many like different

phases of motherhood, you gotta be

460

able to kind of adjust as needed.

461

I don't wanna commit to something

that's gonna take a lot of time.

462

If a couple months my kids

are gonna all sign up for five

463

different sports and I'm not gonna

have the time that kind of stuff.

464

Caroline Hull: Yeah, that has been

such a lesson for me this year.

465

I have a 14-year-old and

11-year-old and a 5-year-old.

466

Yes, yes.

467

Bonus baby.

468

And.

469

My older two, they're so,

they're getting so busy.

470

They're, they're teenagers.

471

You know, I have one in ninth grade.

472

She's, she's doing all the things

right now, and I am running in three

473

different directions on any given day.

474

And this year especially was, has

been super challenging because I, I

475

mentioned I homeschool, well now, just

because of their ages, I'm literally

476

doing three different curriculums.

477

I mean, luckily the, the high schooler,

she's doing college classes and stuff

478

and she can kind of run her own day, but.

479

I mean, when I sit down,

I'm literally managing three

480

different, very different needs.

481

It's not like when my two oldest were

little, we would do everything together.

482

It was beautiful.

483

It was very aesthetic.

484

Let me tell you.

485

It's not aesthetic anymore.

486

And so I've had to make a lot of

adjustments of my expectations of.

487

The workload that I can handle

and the services that I can offer.

488

And you know, for me in this moment,

it doesn't make sense to be taking

489

on a ton of one-on-one clients.

490

Like I just don't have the time.

491

I literally have like one day set

aside for calls and so then I have

492

to get creative and say, well, okay,

you know, if, if that's the case,

493

what can I do to bring in income and

still do the work that I wanna do?

494

And so that's definitely

been like Caroline's personal

495

challenge in this moment.

496

And even as school has started,

I, I feel that even more harder.

497

Like, oh my gosh, yeah.

498

Like, I'm not gonna be able to meet

with four to five clients a week.

499

There's just no way.

500

Like there's.

501

No way, unless you want my

five-year-old in the meeting with us.

502

Like, that's just how it would be.

503

So, you know, I think, I think that

that's something really important, like

504

to give yourself permission to change.

505

Like you can evolve and change

and you can evolve and change

506

your business to fit your life.

507

And it's, it's okay.

508

Like, it's okay.

509

I am closing down a membership right

now for my podcasting business.

510

And it's been really hard.

511

It's been really hard because I'm

saying goodbye to something that.

512

Was a dream of mine for a very long time,

and I've been holding onto it because

513

I didn't wanna let go, but it's time.

514

It's time to let go.

515

They don't need me anymore.

516

They're good.

517

They've gotten all the strategy they need.

518

And it's time for me to do

something else that's more in

519

alignment with what I wanna do.

520

And that's okay.

521

And you know what?

522

Nobody has sent me an angry email.

523

They might be disappointed, but

nobody has like blacklisted me because

524

you know, I handled it well and I

did all the things and whatever.

525

But I just wanna share that as an

encouragement because I think sometimes

526

in the online business space, it can

be very scary to make big changes.

527

And I mean.

528

If anybody has made a big change, it's

definitely me and I'm not starving

529

yet, so you know, we're doing good.

530

Sydney: That is very good.

531

Yeah, that was something that was like

a big concern for me when I worked

532

with you on the voice keeper awakening.

533

What would happen with my membership.

534

'cause I feel like for me that

was like one of the big sources

535

of like stress and burnout and.

536

Being able to with you about what

could change, how I can make it

537

fit my life, but also meet like

my client's needs was amazing.

538

And like I, of this recording I haven't

announced like the big changes yet

539

out, out outside of the membership

itself, but I've made like the, with

540

the members have told, made the changes

with the members that are already there.

541

And everyone was super excited

about it and like stayed in.

542

I gave them the option to like,

absolutely, you don't have to continue.

543

I know this is a big change, but

everyone was excited about it and stayed.

544

And it was like a really validating,

like reaffirming thing where I'm like,

545

this is, this is right, this is right.

546

For sure.

547

Caroline Hull: Yeah, because you

believed it was right, right?

548

Like you believed it was right.

549

You were holding the space and

the energy for your people.

550

And what's interesting, I think

about the shift that you've made is.

551

You are making the shift that

we all have been wanting to

552

make in our online marketing.

553

Like I remember when we talked

about it the first time, I was like,

554

yeah, that makes total sense to me.

555

Like, I mean, I had no hesitation.

556

I was like, yes, yes, that, that is what

needs to happen in this day and age.

557

Like that feels right for

what's happening in the world.

558

And I think your confidence in that.

559

Especially after we talked and you

were like, yes, this is what I'm doing.

560

This is why I'm doing it.

561

This is my mission, this is my goal.

562

Like I feel like when you can clarify

all of that for yourself and communicate

563

it authentically and confidently,

then your people are gonna feel that.

564

You know, you said to me at the beginning

of this that my seeing my energy,

565

well, my energy is this way because

I am excited about what I'm doing.

566

Like I am in love with

the work that I'm doing.

567

And two years ago, I was not in

love with the work I was doing.

568

So like no wonder I wasn't getting

any new leads or whatever because

569

my energy was not not there.

570

And so I think that's a really

important distinction to make as well.

571

You know, people, they feed

off of what we're doing.

572

And everything you're doing right

now, you're doing with such conviction

573

that everybody in your world is like,

yes, this makes sense for me and it's

574

not gonna make sense for everybody.

575

Listen, I I am shifting from like

podcast strategy to not similar.

576

It's been interesting 'cause I've

had, you know, I've had a couple

577

long-term members and clients be

like, , that's not really my thing.

578

And I'm like,.

579

I'm still here if you

need me though, you know?

580

And so it's.

581

You know, being open to those

conversations, being okay with

582

them and knowing that like what

you're, you are doing is what

583

you are supposed to be doing.

584

Everybody's gonna be on board with that.

585

Sydney: Yeah, I feel like it's,

when you make a big shift like that,

586

you kind of have to expect that.

587

Some people are just not gonna be

aligned, but that's totally fine.

588

Like they will find people that

they do align with as will, you

589

know, you as the service provider.

590

So

591

Caroline Hull: Right.

592

Exactly.

593

Exactly.

594

Sydney: Mm-hmm.

595

I love that so much..

596

Caroline Hull: So one of the things

that I have come to realize in my

597

journey is that meditation is a huge,

has become a huge part of my life.

598

And honestly, my daughter's life as well.

599

She has a chronic illness and

stress is a trigger for her.

600

And so I was like, oh, well what

do I do with this information?

601

Of course, I go and get

certified to teach meditation.

602

So because that's, that's

what Caroline does.

603

She goes and learns it.

604

I recently learned that I'm a

projector in human design, which

605

makes a lot of sense because I am

constantly like, is there a class?

606

I'll take it?

607

Is there a class?

608

I'll take it.

609

Like, and that's a big projector thing.

610

So anyways, when I created this

meditation, I created it with the idea

611

that you, we all need a moment before

we create, before we, I don't know,

612

record a podcast, create a YouTube video

to, to check in with ourselves and make

613

sure is this aligned with what I wanna

be doing, with how I wanna be sharing,

614

how I wanna be showing up in the world?

615

Is this true to my voice and to me.

616

And so I created a meditation

called the Voice Keeper Meditation.

617

It's free.

618

You can head to caroline

hole.com/meditation

619

and grab that and let me know if it helps.

620

I'm a big believer in like creating

ritual and moments of like pause

621

and quiet before you do anything.

622

That is going to have a lot of impact

and I know a lot of us right now, we

623

don't wanna just add to the noise.

624

We wanna rise above it.

625

And so I, I have last couple

people I've worked with.

626

We've even created like their own

ritual before they create content

627

or before they, however they're

showing up in the world before they

628

go into a board meeting or whatever.

629

You know, just so you have that

moment to pause and be like.

630

Is this coming from a true place?

631

And so that's what I hope

that meditation does.

632

So go check it out.

633

Let me know how, if it helps you.

634

I'm, like I said, I'm a huge fan of

meditation, so if you ever wanna chat

635

about it, I'm over here doing it.

636

Sydney: I love that.

637

'cause we did one also before our call

to like talk about all the changes

638

and that was like super helpful to

just really like, take a minute and

639

like slow down and hone in on what

we're actually trying to focus on.

640

'cause yeah, I feel like it's the

perfect thing for like the anti

641

performative, anti like hustle

ness that we always see online.

642

Caroline Hull: Yeah, I, I think that

it's so important, you know, we're

643

talking about transitions here, and I

think when we're making big shifts in

644

transitions, it is really important

to take those quiet moments to listen.

645

I am not, I was never a big journaler.

646

I was never a big slowdown person.

647

I have always been go, go, go, go, go.

648

The way I live my life now is so

completely opposite of how I've

649

lived my life for many, many years

and I have anxiety and I wonder why.

650

And taking, like taking that time to

slow and quiet your brain and say like.

651

What is actually trying to come through

or what, what do I actually want to do?

652

Is really powerful and it does take

some time to, to develop the skill

653

to listen n word and be like, but

I just want everybody to know that

654

your, your self, you know, best.

655

You just have to learn to listen.

656

And so that's one thing that I really

try to do with all of my clients is teach

657

them how to listen to that inner voice.

658

Because when you start making

these decisions, whether it be

659

business life, nine times outta

10, you already know what to do.

660

You're just not listening.

661

So yeah, I really, I'm glad that resonated

with you so much, and I just really

662

encourage everyone to take a moment to

take a deep breath before you do any kind

663

of deciding, brainstorming, anything.

664

Yeah.

665

Sydney: Yeah, it definitely has like

a, a ripple effect from there Now.

666

Even just for creating content,

but how you show up in other

667

places and, and live your life.

668

Caroline Hull: Yeah, for sure.

669

Yeah.

670

It's not just about, you know, I,

I've always said this, even back when

671

I was creating podcasts, it content

is just an extension of ourselves.

672

It's an extension of who we are, who we

are in the world what we believe, how we

673

think, how we teach, all of those things.

674

And so for me it's, you know,

it's never been very separate.

675

And when you , connect the two, I

think it's when your content just

676

becomes so much more powerful.

677

Sydney: Absolutely.

678

Well, thank you so much

for chatting with me today.

679

It is always a pleasure.

680

I'm really excited to share this with

everyone and I will put the link in the

681

show notes for your meditation and your

Instagram and on podcast, all the things.

682

Caroline Hull: Thank you so much, Sydney.

683

You're doing just amazing things and

I'm just so honored to be your online

684

business friend, so thanks for having me.

685

Sydney: Thank you.