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Sneek peak! Chapter 1 of Bring Your Product Idea to Life by Vicki Weinberg
Episode 17214th July 2023 • Bring Your Product Idea to Life • Vicki Weinberg
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Last month I released my first book, Bring Your Product Idea to Life: Your step-by-step guide to creating a product to sell.

EPISODE NOTES

The book is a step by step guide to creating your own product, and it contains some stories from these very podcast episodes of interviews that I've done. 

Today for a one off, as a special episode, I am going to read an excerpt from the book, part of Chapter One. This isn't intended to be an audio book, so I may not read it out word for word in case you're following along, but I thought it might be nice to give you a little sense of what's included.

Listen in to hear me share:

  • An introduction  (00:25)
  • Chapter 1 (01:26)
  • How to get the book (11:05)

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Transcripts

Speaker:

Welcome to the Bring Your Product Idea to Life podcast.

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This is the podcast for you if you're getting started selling

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products or if you'd like to create your own product to sell.

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I'm Vicki Weinberg, a product creation coach and Amazon expert.

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Every week I share friendly practical advice as well as inspirational

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stories from small businesses.

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Let's get started.

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Hello, thank you for listening as always.

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You may know that last month, June 2023, I released my first book

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with the same name of this podcast, Bring Your Product Idea to Life.

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And the book is essentially a step by step guide to creating your own product.

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And it also contains some stories from these very podcast episodes

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from the interviews that I've done.

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Um, I think it's a great book.

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I'm really proud of it.

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Um, I hope if you read it, you enjoy it.

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And what I thought I'd like to do today for a one off, as kind of a

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special episode, is to actually read for you an excerpt from the book.

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So I'm going to read out part of chapter one.

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I have to say, this isn't intended to be an audio book, so I may not read

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it out word for word in case you're following along, but I thought it might

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be nice to give you a little sense of what's included, um, and you know,

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give you a set taste of whether it might be a book that you would enjoy.

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So here we go.

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Here is an excerpt.

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From chapter one of my book, Bring Your Product Idea to Life.

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Chapter one, Get clear on your idea.

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We're going to start where all good journeys start right at the beginning.

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The first thing you need on your product creation journey, and it is a journey,

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is to know what your product is.

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Now that might sound silly and a little bit simplistic.

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But be honest here, how much have you actually thought about it?

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Is it just a vague idea or do you have a pretty good sense of what

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your product will be, how it will be made, and what it will look like?

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Spoiler alert, once you've done some research this might change a bit.

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And have you actually put anything down on paper?

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If not, don't worry, we'll cover all of that in this chapter.

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First though, let's find out how another product creator found their inspiration.

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In episode 136, I spoke to Claire Grant from OriOrso.

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OriOrso is a colourful unisex baby brand created to make parents'

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lives easier with clever design but without compromising on style.

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The hero product is the jogger socks, printed jogging bottoms

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with non slip socks attached to keep socks on all day long.

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So this is what Claire had to say.

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Becoming a mum was a trigger for me to start OriOrso.

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Starting my own business that's always been in the back of my mind

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is something I wanted to do someday.

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I always wondered what it was that I would do.

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Once my baby was born, I suddenly had more headspace.

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Obviously you're busy with your baby, but you also have a lot of time to think.

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Whether that's when you're rocking your baby at night or

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going for walks with the pram.

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At the same time I was starting to feel a bit brain dead like I think a lot of

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mums do when you're constantly doing the same day to day routine without

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feeling like you have any other purpose.

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I had this little notebook I used to keep beside me when I was feeding and I'd make

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lists of product ideas, stuff that was happening to me and little problems that I

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felt I could solve with the right product.

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I had a long list of ideas and jogger socks came about because my daughter

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was constantly taking her socks off.

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I could not for the life of me keep them on her and I thought

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there has to be a better way.

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I spent a lot of time looking at how other mums keep their baby's socks on.

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I brought another product that didn't work for us, thought about why that

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was, how it could be better, and from there I came up with my initial concept.

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Coming up with a product idea.

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You might have picked up this book without having an idea for a product, just knowing

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this is something you want to do someday.

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There are services where you can find ideas for product items

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that can be brought and sold on sites like Amazon to make money.

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That can mean you're selling a product you don't actually care

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about, which isn't wrong, but isn't the intention of this book.

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Instead, I'm going to share some ideas that will hopefully help

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you find a product you'll be excited and passionate about.

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I also hope the product ideas you come up with will appeal to other people too,

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probably people similar to yourself.

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In fact, they'll need to appeal to other people if you want to sell them.

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If you picked up this book without having an idea, here are a few questions

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to think about to get you started.

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1.

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Do you or anyone else have a problem that could be solved by a product?

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If you frequently experience some kind of annoyance, even if

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it's just mildly irritating, it's likely you are not the only one.

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If this sounds familiar, I suggest taking a look to see if there's a

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product already out there that might solve the problem you're having.

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If there is, buy one if possible, try it out and see how you get on.

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If it's a solution that works for you, then that's great.

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If not, can you come up with a different idea?

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Or can you improve it further?

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Take a look at my tips below for improving something that already exists.

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If what you're looking for isn't out there already, have a think about

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what the ideal product might be.

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You're just brainstorming at this point, so don't be afraid to make all kinds of

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notes and sprinkle down all your ideas, however improbable they might feel.

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It might also be good to find out if other people have the same challenge as you

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and how they think it could be solved.

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Assuming you do want to create this product to sell, or even if you just

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want to look into how viable it might be, getting input from potential

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customers is really valuable, even at this really early stage.

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Doing market research with potential customers right from the start will

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save you a lot of work later on, if you find now that this problem or issue

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is unique to you and not something that everyone else struggles with.

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One of the great things about creating a product to solve a problem is that you

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have a clear benefit and a reason why someone might choose to buy your product.

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This will really help when positioning and marketing it to sell.

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Number two.

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Do you own or use something that you just know could be better?

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You've probably had the experience of buying or using something and just

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knowing it could be better than it is.

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Maybe it's not even better that you're looking for, just different.

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Perhaps there's a really obvious problem or just a really small thing

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that would make it loads better.

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You could be the person to do that.

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Even if you have a product you love, you may well have thought of a tiny

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thing that would make it perfect.

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Take note of these ideas when they come up.

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That could be your product.

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For example, I used a blackout blind for my baby's bedroom.

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I loved it, except I hated having to reattach the suckers

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to the glass every night.

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I just wished it could be better.

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It turns out, so did somebody else, as I found another type of

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blind which was just as good, but was attached via Velcro strips.

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I like to think that the seller had looked at other products out there,

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figured out what the issues were, and came up with a solution to solve them.

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I should also say this isn't copying, which I don't suggest or recommend.

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It's using existing products as inspiration to create something new

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based on your own experience and ideas.

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You can also find lots of information about what other people

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would change about an existing product by looking at its reviews.

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But the idea is this improved product is based on your own

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situation, so it's something you feel passionate about pursuing.

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There's plenty of things we all could improve, but we

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need to have the information.

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Number three, is there something you need that isn't available?

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Do you ever think if only I had a X, Y, Z.

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For many reasons, some of what we wish for might not be feasible,

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but some ideas definitely will be.

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This is slightly different from creating something that solves the

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current problem you're experiencing.

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Maybe you had a problem a long time ago and still wish you could do

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something about it, or perhaps you're searching for something specific now

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and finding it just doesn't exist.

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I've worked with lots of people who've created something

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simply because no one else has.

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Don't feel it needs to be a big idea, maybe it's earrings in a

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specific shape, or a water bottle with particular dimensions.

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If you've looked for it and it's not out there already, you

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might just be onto something.

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Number four, your own interests.

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You may have a particular niche, hobby or interest and you want

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to create a product around that.

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Provided there are enough people with similar interests who are

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looking to spend money on them, this could be a good place to start.

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Or, perhaps you have a business already and are looking for

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a product to complement your existing products or services.

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Of course, as with all of these ideas, you do need to verify that there are

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people out there who want to buy it.

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We'll cover that in Chapter 2.

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Hopefully this is enough to get you inspired.

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Your next step is to keep your eyes, ears and mind open to all possibilities.

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What exactly is your product?

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The first thing I'll say here is you don't need to know it all.

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As I said earlier, your product idea might still be fairly

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vague, and that's fine for now.

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My suggested starting point is to write down everything about your

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product that you know already.

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Things to think about are: Who's your product for?

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Who would use it?

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What kind of person would buy it?

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Is it a gift or something they'd buy for themselves?

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What does it look like?

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Do you have an idea of the size or colours you'd like?

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What does it feel like?

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What's it made of?

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Is it a single product or will there be variations?

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Have you seen anything similar that's inspired you?

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How is it packaged?

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Include any questions and unknowns that you have.

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This might look messy and incomplete now, but you'll refine and redevelop it

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over the coming weeks and soon you'll have a full product specification.

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And don't worry, we'll cover all of this in much more detail in chapters 4 as we

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carry out some research and then really start to refine your specification.

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Your ideas may change and evolve as we find out more about your

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customers and competitors, but this gives you a great starting point.

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Remember to read the whole book through before starting so you have

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an overview of the entire process.

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Why would someone buy your product?

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I appreciate this is a big question, but people do need a reason to buy something,

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whether that's a want or a need.

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For example, I might want new earrings, but I need a replacement light bulb,

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or perhaps it's a want and a need.

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When I'm creating a product, I like to think about the following two questions.

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One, what's the purpose of this product?

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Two, what problem does it solve?

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The purpose doesn't have to be big and bold, it might just be to bring joy.

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My point here is that it's worth thinking about why someone would choose

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to buy your product, whether it's a brand new original idea, of which

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there are a few, or whether it's a new take on something that already exists.

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When it comes to products, people are either buying a benefit or a solution.

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Here are some examples of things I've brought recently and why.

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Swimming goggles that are like a mask, so they don't dig in

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around my daughter's eyes.

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Pattern John, as I'm crocheting a scarf and don't want to

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work out the pattern myself.

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An eye mask, as my husband needs complete darkness to sleep.

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And this one also has integrated earphones, so he can listen to a

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podcast to help him fall asleep.

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We'll talk about your USP, that's Unique Selling Point, in Chapter 3.

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And it's okay not to know this right now, just keep it in the

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back of your mind for later.

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In terms of the problem it solves, this might be obvious.

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For example, when my eyes were struggling with writing this book,

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I brought a monitor so I had a bigger screen to work on and could

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put less strain on my aging eyes.

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Or it might be something less obvious.

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Someone might choose to buy from a company or founder they resonate with.

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That could be you, by the way.

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Buy something that brings them joy, or buy from somewhere

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that aligns with their values.

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For example, perhaps a business supports causes that they care about.

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Summary.

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The thing I really want you to take from this chapter is

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that these are initial ideas.

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Things can and will change as you research and learn more, and it's important

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not to be too precious about them.

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I'm not suggesting at all that your final product will be completely

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unrecognizable from your original concept, although it might, or that it

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should become inauthentic to you or take you miles away from your original idea.

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There definitely should be things that you hold onto if they're part of your

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key, if they're a key part of your vision.

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What I am saying is that if you want to create a product that will

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sell, you need to know and listen to what the market, your potential

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customers are telling you and use what you learn to refine your ideas.

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Forging ahead without doing any of that can be a good way

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to waste both time and money.

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In the next two chapters, we'll be researching your customers to find

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out what's important to them, as well as examining the marketplace

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to see what else is out there.

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The goal is to come up with a product that customers want and will buy, so

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these steps are crucially important.

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Action steps.

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Get everything out of your head onto paper.

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Set a timer for 15 to 20 minutes and brainstorm.

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It'll probably be quick and messy, but it's a good idea to

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get your ideas written down.

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So, there we have it.

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That was Chapter 1 of Bring Your Product Idea to Life.

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I would love to know what you think.

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Um, I am wondering if an audiobook might be on the cards, and if that's

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something you'd be interested in.

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I would love to hear from you.

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As always I'm going to pop a link to the book in the show notes of this episode

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so you can find it nice and easily but you can also find it on Amazon or via my

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website or all my social media channels.

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So thank you so much for listening.

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Thank you to everyone who's bought the book so far and if you have

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bought it please please please do remember to leave me a review

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because it really really helps.

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Thank you so much for listening and I will speak to you again soon.

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Thank you so much for listening right to the end of this episode.

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Do remember that you can get the full back catalogue and lots of free

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resources on my website, vickiweinberg.

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com.

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Please do remember to rate and review this episode if you've enjoyed it

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and also share it with a friend who you think might find it useful.

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