Are you confused or frustrated by the Facebook pixel?

The experts will simplify things and explain the three ways they use the Facebook pixel without any “scary” code talk. Join the PT crew as they demystify the Facebook pixel and explain how you can use it to track, retarget, and optimize your campaigns.

IN THIS EPISODE YOU’LL LEARN:

• The most important parts of the Facebook pixel so you can master them and put your campaigns on the path to success.
• The easiest way to use the “new” pixel for tracking, and how you can set it up. 
• How telling Facebook what you want will give you important data for scaling your campaign AND will help Facebook show your ad to people who are most likely to opt-in.
• The six ways you can retarget people on Facebook, and how you can use this to create lookalike audiences as you scale.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

How to Use Facebook Advertising Pixels to Create High Converting Ad Campaigns

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Show Page Notes

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