This is Episode 11 of the ThinkData Podcast in partnership with Dataworks. In this episode, I spoke with Mitch Vidler who is the Global Director of Marketing Analytics and Investments at Entain Group (owners of Ladbrokes, Bwin, Gala).

Mitch heads up a global team of specialists who are tasked with ensuring Entain's £1billion+ marketing budget across new and existing customers around the globe is delivering maximum short and long-term sustainable growth.

We discussed -

• What took Mitch from his early career in advertising and marketing through to Leading Marketing Analytics for one of the world’s largest B2C media brands
• What is “Marketing analytics” and why is it such an important function for any customer-led organization?
• How does Marketing analytics differ from more traditional BI?
• What steps should companies take BEFORE they look to make their first “Marketing analytics” hire?
• Best ways to unite and grow a remote workforce?
• What makes a great “Marketing analyst” and for those candidates currently working in a more classic BI/Data role, what can they do to break into “Marketing analytics”.
• What does the future hold for marketing analytics?

This was a great discussion, where Mitch provided a cracking insight into the world of marketing and analytics! For anyone interested in understanding how organizations know how to target and market to you, this is the episode for you!