🏆 The viral video campaign that helped turn a boutique personal care brand into a $60 million-a-year phenom. And the international sensation that changed what it means to market to women forever. In the finale of our 'Best of the 2010s' series, the Ricks pick their favorite marketing campaigns from the decade that was. Approx. 4 minutes, 15 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.