Disruption in the market has the opportunity to shake things up. In this episode of Brand2Brand, hosts Thomas Stirling and Veronica St. Cyr discuss how major disruptors like Ford and Tesla took a radical idea and built an empire off of it. By recognizing room for innovation in the market, your brand can benefit from a little commotion. Be the earthquake, not the aftershock. 

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.