Would you love to grow a TikTok account for your business - but you’re not sure how to get started? 

Maybe you already have a TikTok account - but you’re frustrated because your audience isn’t growing as fast as you’d like it to.

In this podcast episode, you’ll hear from five TikTok creators who’ve built successful TikTok accounts in the past 12 months. 

They’ll share the secrets behind their TikTok success - including how they generate content ideas, how often they post on the platform and what time of day. 

PLUS how much work it REALLY takes to build an audience on TikTok.

Key Moments 

[02:13] What kind of platform TikTok is and how its algorithm works

[05:29] Tip 1: Where to get the best ideas

[07:06] Tip 2: How many times to post and when

[09:54] Tip 3: Growing your audience on TikTok

[13:01] Tip 4: Handling trolling and negativity in the comments

Key Links

Janet Murray’s Courageous Content Planner

Janet Murray’s Courageous Podcasting Content Kit

Janet Murray’s Courageous Planner Launch Content Kit

Janet Murray's Courageous Blog Content Kit

Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67.

Save £30 on my Business Basics Content Kit using the code PODCAST67.

Save £30 on my Courageous Launch Content Kit using the code PODCAST67.

Janet Murray’s Courators Kit

Janet Murray’s FREE Ultimate Course Launch Checklist

How TikTok blew up my business (and helped me find my niche) (podcast)

The TikTokking lady vicar who went viral on social media (podcast)

Cheese toasties turned me into social media influencer with Elliot Bibby (podcast)

Are you on the wrong social media platform? (podcast)

How to sell products on social media (these strategies work for service businesses too!) (podcast)

Janet Murray’s website

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on LinkedIn

Janet Murray on Twitter

Janet Murray on TikTok

Every time I refresh my page, it would be like another 300 people have watched this I another 500 and it just kept on going up. Would you love to grow with Tik TOK account for your business, but you're not sure how to get started. Maybe you already have a Tik TOK account, but you're frustrated because your audience isn't growing as fast as you'd like it to One of the things about social media is that people flick you're on Facebook or you're on Instagram and you're scrolling.

Why is somebody going to stop on your post? In this podcast episode, you'll hear from five TikTok creators, who've built successful technical accounts. In the past year, they'll share the secrets behind their tip, toxic stress, including how they generate content ideas, how often they post on the platform and the time of day, plus how much work it really takes to build an audience on TikTok.

So, Oh my goodness. You're all over the social media. It must take you hours to do the content. I'm like, oh my goodness. It takes me less than three hours. And it's to do a video. This highlights has been created using content from the interviews I've done with tick-tock creators throughout 2021 here on the courageous content podcast. During the course of this episode,

you'll hear from wedding pianists, Nicole Reynolds, modern day, which Rebecca Anuwen magician and toasty maker, Elliot, Bibby jewelry designer, Ramona Gohill and the Reverend Anne Beverley. If you like what you hear the links to those individual episodes are in the show notes. You're listening to the courageous content podcast. I'm Janet Murray. And I love helping coaches creatives and entrepreneurs create super engaging content that generates leads and sales for their businesses.

No one starts a business and just knows how to create engaging. Content is a skill that has to be learned from practice. And there's always something new to learn, no matter how long you've been in business. And I know running an online business can feel messy, perfectionism, fear, self-doubt, and other mindset stuff can stop you showing up online in the way that's best for you.

So you'll get helped with that too. Where did you get courageous with your content? Let's get started Before we get stuck into the practical stuff. I want to make sure you know what Tik TOK is and how it works. So here's one of the tech talkers you'll hear from in this episode, the Reverend and Beverly with a quick explainer Tik TOK is a social media platform.

It's all video content. So there's very little written. The videos last typically less than a minute. And quite often, they're about 15, 22nd long videos. And people post all sorts of things. They post things about their hobbies. They post things about their children. They post things about their working life. There's quite a lot of comedy on there.

There's a lot of people posting stories about experiences that they've had quite often find that you'll get one piece of music that will be used thousands and thousands of times by different people in different ways. All trying to follow the same trend. If you haven't heard of trending sounds. Here's a quick explainer TikTok known formerly as musically relies on sounds uploaded by users or artists for use by other Tik TOK creators.

These are often samples remixes or mashups of popular songs, voiceovers and voice effects are popular too. And trending sounds often data trending dances. Although if you listen to my previous interview with wedding pianist, Nicole Reynolds, I'll link to it in the show notes you'll know there is so much more to tick tock than dancing and lips lip-syncing while no one truly knows how the TikTok algorithm works.

It's generally believed that videos that use trending sounds get better engagement. The Reverend and Beverly has around 93,000 followers on Tik TOK. So where to top tick, top creators get their ideas from his end with her thoughts. I think when it comes to social media, the biggest thing is to experience it as a user, which is what I've done before. Really.

We started posting content, especially with tech talk. So I created a council. It was an anonymous account. I didn't post any content myself. So I would picture the videos, the same Facebook, Instagram, and the same for YouTube. And so actually getting into those platforms as a user, teaches you an awful lot about what you like to see and what other people are putting out there.

And that helps. I think then when it comes to creating your own content, I know how other people are doing it. I know when I see video on Instagram or a post and I think, oh no, that's rubbish. I don't like that because they've done it this way. Or they've put the captions too low. And I can't see what they're saying.

They're stood right in front of a window and I can't see their face properly being a user teaches you. What's good and what's not good. And also as a user, you can then scroll through and you can say, oh my goodness, look, this particular content has gone down really well. And you can save that content and think, how can I do something similar?

One of the big things about social media is that people flick you're on Facebook or you're on Instagram and you're scrolling. Why is somebody going to stop on your post? Many of the Tik TOK creators I've integrated. Cause this podcast say they get their best ideas form that their audience pianist, Nicole Reynolds, who has more than 700,000 followers on the platform is one example.

They've basically given me all the tools I needed and all the ideas from day one with any content you're putting out. If people want to know more, you've just got to feed from that. You've got to take their requests and ideas and fly with it. If somebody has taken the, to comment to ask you to do something, there's probably a lot of other people that also want to see you play that song or sing that song we'll make that product.

But it's not just about seeing what people post in the comments of your videos. During my interview with jewelry designer of Ramona Gohill, she shared a clever way to get content ideas from your customers. Well, works well for me is if I'm trying to find a specific product more to hit my monthly targets, I'll look at my orders because a lot of people do need notice on their orders,

which is really, really nice. And they say why they bought the jewelry. So then I will tell the story about why this person has bought the jewelry. That would be like, oh, know this guy bought the gift for their mom because he wants to let us know that she is like the queen bee of his life,

because that was a guest.

People are leaving to want to buy it as well while I'm going, oh, this is a necklace. They want to know why they should buy it. I've often heard it said that you need to post three to four times a day to go with following on Instagram. But that isn't the case for the tech took influences. I've interviewed, here's a magician,

Elliot Bibby whose accounts about cheese toasties turned him into a TokTok influencer. I don't know, maybe three to four videos a week. I was just, just basically doing it whenever I wanted really. I had no real structure or going. Right. Okay. I'm going to post it 3:00 PM on a Tuesday or a 5:00 PM and afraid. But that's because I didn't really know how that really worked initially.

Here's Nicole again with her thoughts followed by Ramona, I know everyone saying two to three times a day, but that's a lot. I did do two to three times a day throughout the lockdown, but now the work and everything is coming back. I try and post once a day and I find that fine. I think once a day is fine,

but don't pressure yourself to do it every single day. You know, every other day is just as good as well. Do it, as in when you have the time, keep it regular. There was a lot of advice on Tik TOK. Isn't there to say, oh, post three times a day. And once you get to a thousand followers and go live and go live every single day,

but that may not be We practically, I think one a day is a good amount for me because that means I can sit. For example, today this morning I sat and made five tech talks. That's my Monday to Friday worth of tech talks. It's recording them all on one day and then sharing them throughout the week is the method that works for me because then it's not overwhelming.

It's not something I've got to do every day. I can just do it in one day and share them throughout the week. I'm trying to go for two to four times a day. Most of the time I do three times a day. And I think people think, oh my God, that's so much, but it literally takes me about 10 minutes to make a tick tock.

So in my lunch break, I'll make three tick talks takes about half an hour. And then I have to add this to after that. Then I scheduled them throughout the day. Most of the Tech-Talk creators I've interviewed agree. There isn't a right time of day to post on Tik TOK. What's more important is your content in front of the right people at the right time.

Here's Ramona again, followed by Elliot. Well, it's tasting from one o'clock onwards. I find that like seven to eight o'clock is when most people are tick-tock posting the morning. I really don't get much engagements. That's all. But then some people say, you can take trial. You can post what's at the time because there's a global audience. I've got 98% of people are in the United

Kingdom,

but the other 2% are in Indonesia. So I can always tell if I go live at like 10 30 in the morning and I'm making like a breakfast or a lunch tour steer or something. And without a doubt, after 40 minutes, bang on the door, I'll get an influx of maybe about 30 people all from Indonesia and Thailand, all coming over and visited there.

A couple of times, I know a little bit of the language. So I usually say a couple of guys and speak a little bit type stuff. Oh my goodness, you can actually speak Thai. I think that struck me about all of the TikTok creators I've interviewed is that they haven't had a plan or a strategy as such. They've just got onto the platform and tried things out.

And most of them shared that their first videos bond for me, this is really what being a courageous content creator is about. It's about having the courage to be a beginner here's Elliot, again, to explain how he went from not having a clear about Tik TOK to creating a video that got more than 1 million views. The first one that was sort of just went whoa,

and was my English toastie height number two. And it was, it was the fifth video that I had and it had 11,000 views because every time I refresh my page, it would be like, oh, another 300 people have watched this or another 500 and it just kept on going up and up and up. And yeah, that video was literally about,

about the cheese grater that I used to grate my cheese. It was toasty height, number seven. I was just closing the toast to machine. But instead of doing it from front on, they could always do. I did it from the side. And what I noticed was the slice of bread at the top actually moved forward. So which meant that it was sort of out of lane when in the toast,

if that sort of makes sense. So I was like, oh, actually, if I moved this a couple of millimeters to the right, it means that we're going to close the machine. It will line up perfectly and it won't be able to the. That was it. Well, this is great. I would just create a video about this and I did,

and it's hard over 1.7 million views Elliot shares in his interview that he'd previously tried to grow an audience for his magic business on TikTok. But instead he started creating content about cheese toasties, his content wasn't getting any traction. Some of the tick-tock creators I've interviewed have struggled to grow their audiences on other platforms. And this was certainly the case for modern day,

which Rebecca annual, after struggling to grow her following on Instagram, she found her videos blew up on Tik TOK with some getting close to a million views. I just started sharing exactly the same content as I had on Instagram. And on my fourth video that I shared, I had 6,000 beams and I was so shocked because on Instagram I might get like a couple of hundred or maybe a thousand.

And I was like, oh, that's something in this. And so I kept going. And then two weeks later I had my first 10,000 view video. And I was like nearly fainting. I was like, this is ridiculous. After spending so long on Instagram, I was comfortable with the platform. I knew a lot of the people who followed me I'd have lots of conversations.

And suddenly I felt like I was in this whole new world with so many more views. And I was like, oh, well, that's nice. But Instagram is where I connect with people. And then I started recognizing the same people coming back and commenting on tech top. One of my videos has now hit nearly half a million views. Someone said to me like,

oh my goodness, you're all over social media. It must take you hours to do the content. I'm like, oh my goodness. It takes me less than three minutes to do a video. Sadly, most of the TikTok creators I've interviewed for the courageous concept podcast have experienced some trolling or negative comments. Here's Nicole with her thoughts on how to handle negativity online,

followed by the Reverend and Beverly Classical musicians, like come to my lives and be like, sort your posture out. Your posture is terrible. It makes me feel sick. And I'm like, I'm playing, I'm playing desperately to him. I conservatory I'll sit how I want. You know, but all I have to think is, well, I'm a musician and I wouldn't go and comment on that stuff.

Negatively people will comment something on my video like, oh, this is terrible. Oh, you'd get no views. If you weren't wearing red lipstick, you know, you're only getting views because you're a female. And I just put, thank you for your comment. Have a wonderful day. And I put a love heart emoji face. I'm not going to argue with you because I'm never going to win because you've got that much hatred in your body that you're just going to hate me regardless.

So I'm just going to be nice to you and wish you well on your way. If somebody puts a comment on somebody's posts, just because that person has commented, you are, doesn't actually make you openly. And everybody else who's looking at that video, they can look at that comment and then they can look back at the person and they can go,

well, I don't agree with that. And actually the comment says more about the person that left it. Then it tells about the person that they're saying it about, and we're not stupid. Are we a society we can see when somebody is being unkind, so I tend to just let them stand So many great tips in this episode on building your audience on TikTok,

I really hope it will inspire you to start building your audience on the platform or grow the one you already have. If you'd like to listen to the full episodes are linked to them all in the show notes, but here's the episode titles, how TikTok blew up my business and helped me to find my niche. Nicole rentals, the tick talking lady vicar,

who went viral on social media with the Reverend and Beverly how cheese toasties made me a social media influencer with Elliot Berbee oh, you on the wrong social media platform with Rebecca and Ewen and how to sell products on social media with Ramona go hill. I'd love to know what you thought of this episode. And if you'd like to connect with me the best way to do so is on Instagram.

I'm at Jan Murray UK. Would you like to create super engaging content about your business and do it consistently? If so you need my courageous content planner in your life. It's a gorgeous A4 desk diary. That's so simple to use because it's based on my four by four strategy, which involves posting four styles of content four days a week. Yes, content planning really can be that easy there's templates for daily,

weekly, monthly, and annual planning. So, you know exactly what to post where and when plus hundreds of ready to go content ideas and prompts. So you'll never run out of ideas for social media posts again, and accountability trackers to keep you consistent with your posting. The courageous content planner is both practical and pretty with four gorgeous cover design to choose from. So if you want to ditch the content overwhelm and you want a simple content plan,

you can actually stick to head over to courageous content, planet.com to order your copy today. Thanks for listening to the courageous content podcast. If you enjoyed this episode, please leave a review on Apple podcasts or share the episode on social media. That way more people can benefit from the free tips and strategies I share and be sure to tag me in when you do and at Jan Murray on Instagram,

Twitter, and TikTok.

IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!