Kymberlee Medina (aka Coach Kym) is considering starting a podcast, but she has questions.

She joins me, Toby Goodman, to ask questions like...

• Does constant exposure make consultants less exclusive?

• Does being a podcast guest enhance authority or dilute your brand?

• Should you worry about what your podcast is called?

• Why bother having a podcast if you can be a guest on others?

We break down:

• Why top-of-funnel podcasting is failing many businesses.

• What to do before you launch your own show.

• How to avoid wasting time on branding, titles, or tech.

• Whether podcasting dilutes your authority or deepens it.

• How to use podcasting to build real relationships, not just reach.

If you’re pod-curious, rethinking your visibility strategy, or want to launch with clarity and confidence, this conversation will save you time and help you make smarter decisions.

Time-stamps:

00:39 Meet Kymberlee Medina: From Dancer to Coach

01:28 The Power of Podcasting: Where to Start?

03:20 The Debate: Does Podcasting Enhance or Dilute Authority?

06:22 Naming Your Podcast: Does It Really Matter?

10:00 The Evolution of Podcasting: Lessons Learned

13:57 Creating Content That Stands the Test of Time

15:43 Dynamic Podcasting Strategies

25:02 The Power Dynamics of Hosting vs. Guesting

30:01 The Importance of Changing Your Mind

31:25 Control Your Brand with Your Own Platform

31:59 The Illusion of Authority in Podcasts

33:47 The Value of Authentic Testimonials

38:09 Podcasting as a Living, Breathing Entity

40:51 The Evolution of Podcasting: A Case Study

49:08 Creating Dialogue Through Podcasts

53:59 Using Podcasts for Relationship Building

Guest Deets:

Find Kym at: https://powerplayerclub.com

Connect with Kym on LinkedIn

Follow / Subscribe everywhere you get your podcasts including:

Listen on Apple Podcasts

Listen on Spotify

Here are three ways I can help you with your business:

👀 Watch ‘Get Clients with Your Podcast’ when you join my email list

📖 Read my best-selling book ‘Narrow Podcasting’

🚀 Connect with me on LinkedIn

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Does being on podcasts enhance authority or dilute your brand? Should you worry about what your podcast is called, why would you bother having your podcast? If you could just be a guest on other people's? I answer these questions and more in this episode. Welcome to 'Not Another Business Podcast' with me, Toby Goodman.

You can find that over at narrowpodcasting.com

So I am on the cusp officially launching Project Power Player. Currently working with a few. Very select clients in beta to test my power player theories, and so far the results are out of this world.

So I'm excited about Project Power Player as an offering. I'm excited as a a project power player to be a continued.... project for me. So a focus for me and going all in on this. And of course when we talked last, we talked about this idea of Kym, when you are thinking about your visibility and you are thinking about where you are showing up, podcast is a great way to do that.

I'll be the judge of that. Alright. Alright. Alright. First question. Alright let's kick it off, first question, do you think... that the sort of typical personal brand approach that, tons of, say consultants, coaches, advisory based business owners use or tend to portray on podcasts actually enhances their authority because ultimately that's what we want for our podcast to do, right?

Is that? Something that enhances authority or is it something that dilutes authority and potentially also makes I'm trying to frame this question, makes them too. Accessible, right? There's an air of mystique that we build or that I build into being a power player in that we're really clear about where we show up and how we show up so that the right message gets across.

Where do you wanna start? But this is, so this question is about does constant exposure make, does consultants seem common or less exclusive? Reducing the sort of. Pull or magnetism of their expertise. 'cause you can find it anywhere. You can get it anywhere. They are everywhere. So this is about showing up constantly, I guess online.

Yeah. And I've done both, right? I've done kind of hammering content, weekly, daily in some platforms. And I've then disappeared for a couple of years 'cause I've had some really good clients and I haven't needed to. It depends on the situation, and that's the first terrible answer really, isn't it?

Who you are and what you do, so that life's easier because other elements of life and all of that are never straightforward when you've got a family and other stuff going on. Which I'm totally with you on. So here's the danger of having your own podcast and giving it. A name that, or a phrase that you've invented.

So the power player, that thing is really exciting and I know you are buzzed about it, but.

It's also I dunno what a power player is and what, what kind of power player are we talking about? There's no, there's, it's quite an open, thing, but a phrase and would you miss, like the worry is would you miss, the good listeners and attract the wrong kind of listeners and all of that stuff.

That is to say there's software and there's bits and bobs that you can get on the internet now, that didn't exist when I started podcasting that make podcasting easy. To the point where podcasting is almost as easy as having a YouTube channel. And the problem with YouTube is everyone's on there talking all sorts of shit and.

It's probably something else. It's probably to do with the fact that. Oh, I know the guest on that. I'm really excited to hear an interview with that person. Or, oh, that subject fascinates me, or I know the host or a combination of both or, I've heard this person might be actually a good coach 'cause God knows there's loads of coaches around at the moment, right?

But you've got enough of a reputation and enough of credibility. Just because of all the amazing things you've done, but I don't think it really matters what your podcast is called, which is why I decided to just go, okay, I'm just gonna do a podcast called Not Another Business Podcast. And I didn't even look, I didn't even check.

I think you're focusing on the wrong things. I think what you should be focusing on is how you are framing the conversations in the episodes that you're having and how it can help your business in the next three months, and then making sure that the content that you're putting out. Would stand the test of time in six months if, or a year if someone found it.

All right, I've got sidebar questions. Go. So it really doesn't, you are not bothered about having a podcast with the same name as somebody else's some other podcast you are happy about carving that sort of niche or that lane set in that lane for yourself. Not worried about the overlap there. I just I just don't care at the moment.

And that was in 20 11, 20 12. Wow, so that was called the Planners Planner, and it was for event planners. It was for that, right? I went off and did loads of stuff, turned into a business consultant, and I used a tactic, and the tactic is podcasting. And so I created other podcasts. The next podcast that I personally did myself had loads for clients.

Across the world. And I was just interested in how people's perception of the pandemic was, how they were coping with it, what their thoughts were. And I don't think anyone listened to it apart from the people that were on it and the networks of those people. So you are on it. You'd post, I was on this, and you'd share it with your network and your people, and that was enough, right?

Who are you? I'm a podcast business coach and the problem with that is I'm not just a podcast business coach as chat, GPT would probably say if I typed it in, I'm so much more than that. So I felt that was too narrow and I'm the guy that wrote a book called Narrow Podcasting, which is absolutely bonkers.

So I had these things really that was driving. That was driving production clients. It was like, here's the thing about podcasting. You can do this. This is what I've learned about this. Go. And there was a partnership with a, another tech podcasting company that they were putting my episode inside their episode.

The narrow bit. I still stand by. It's not like I wrote a book called Narrow Podcasting. Now I don't think it that's not true. But the narrow part happens later. The narrow part happens when I decide what I'm gonna do with that conversation. And it might be that I speak to someone in a very similar situation to you who's thinking about starting a podcast and I share this conversation with them.

I don't think, I think that's really. Great in certain cases, but with what you are trying to do with your life and what I'm trying to do with my life, I'm not sure it matters. I'd rather spend money and thought on focusing on a specific target market for a specific amount of time, right? Because I know that what I do is industry.

And then I'd rather spend money if I was gonna spend money or effort on social media and specific things to say, right now I'm focused on this market and these are the things. And just go in that way. Go top use, use social and paid ads and things that are more efficient for top of funnel. I'd do that.

And then I wouldn't have to reposition a podcast all the time because I think that's a bloody nightmare. And I know that, 'cause I've had to reposition a podcast loads of times. And so now I'm like, eh, does that make sense? That makes sense. And I'm also really with you on this idea of it being somewhat dynamic, somewhat nimble and.

Yeah. And then especially for someone like me who doesn't have a podcast, who needs to, strengthen her podcast chops, so to speak firstly, that gives me hope because I'm like, oh, I only have to think three months ahead rather than three years ahead. Secondly, I don't have to panic so much about branding in the sense of or sort of visual branding in the sense of, okay, what it's called because it can be what I want to call it.

And again. We can refine as we go, in a sense. It's not as hard and fast as I thought it was, whereas, I've always thought you start a podcast and you have to be absolutely sure about its content, its direction, what it looks like, what it sounds like, who it's for, and yes, we need a plan. Ideally, we want structure, but also there is wiggle room in there.

Sometimes he had guests. And now. He's just turned it into the James Schramko podcast 'cause he is done thousands of episodes. He's just rebrand to go, ah, I'm just gonna bring everything into, to one place and have control of it. And a few lessons there. One is co-hosts can be a bit of a nightmare, so maybe don't, but also.

Bring regular guests back if they're offering value and share on their feed if they have a podcast, and definitely do all of that. And we can talk about that specifically, what that means if that isn't clear. And then the other thing is, yeah, you are gonna grow as time, how much has the world changed in the last five years?

And as soon as doing something that doesn't work for you, then your business owns you and you don't own your business. So we are talking about. I'm actually looking as we talk at our chat thread. Oh yeah, I found it. So I said to you,

That's perfect. Show don't tell. That's two or three of your episodes. Underneath that line, I'd say basically a landing page in audio with a call to action to your offer. Short, because people don't invest amounts of money proportionate to the amount of trust you've earned, but also they invest an amount of time proportionate to the amount of trust you then you have earned put by teeth back in.

If. You've got a quick conversation with somebody that's 15 minutes, that is how X went from A to B to get Y result. That's all you need. That's what you would do on a landing page, and you are super pro at doing those. And then my message blow says this, so framing it out, my hunt would be along the lines of short trailer.

Not just with you, but with the people that you would like as clients. What are the ethics of this thing? Finding your key power play. So I'm guessing now, because I don't know enough about what you are saying a power player is, but I'm pretty sure that you are the kind of person that doesn't put everyone in one single box, and so therefore.

So like when you're stuck, do this. That is really useful. Number eight. Maybe I made this one up. Create power that frees, so we are having a version of this conversation anyway, because you are saying, I thought the rules of podcasting were this, and I'm basically saying they might have been then, but I don't, I think the rules are the ones that you make for yourself.

The difference seems to be they show up even when they don't feel a hundred percent right. And that's some something that I know you do. And in some ways it's anecdotal and in some ways I could say this about to anyone about anything. But the point is it's coming from you to your people and many of your people, and many people around you know you and what you've done.

So it's also about the environment and the moment, and that is, that's the critical part of this. Some people will look at you and hear you and be completely closed, just. Of their own internal stuff and vice versa. And you've gotta use what you've got. All, all the time. Why wouldn't you use what you've got?

So does someone hosting their own podcast. Give them more control and authority or is being a guest. So that sort of recognized transfer of power, because you've been selected as a guest on a podcast, is that a better way to focus? I. Your sort of time and attention and expertise, because one of the things that came up or has come up for me in the past and I've, talking to clients and they've said actually I don't think I would start a podcast because I get great traction on other people's platforms and other people's podcasts.

I guest on podcasts, I don't have my own right, and when the pandemic hit, there were loads of people that I met who were doing. Tv, like high profile people that were doing TV and they would never ever have their own podcast. It was like the sort of wannabe media thing. And then when Covid hit, everyone started a podcast.

Tinder versions of podcast guesting where you get matched and you pitch each other and everyone shows up and does their skit and they leave. And nothing like if you just want access to someone's audience, if somebody, if Tim Ferris said to you, Kym, come and talk about, I'd be like you better go and talk to Tim Ferris.

Is that worth your time? If it is, because they've got a massive audience, you go ahead, go and tell your story. Go and do my journey and my struggle and how I overcame this, and now you can get my free guide at the end of it. That's how to guest on someone's podcast if you're just trying to scrape their audience and.

That's quite a horrible, nasty, aggressive, blunt way of putting it, but that's what it is, right? If you have your own podcast, it's your toy and you can play with it. So I said for this podcast, I was going to interview people and ask them questions, and I was gonna have people come on and ask me questions because the way you ask me questions is better than me sitting at home and trying to write something.

It's, they get free consulting. And they get access to my audience brilliant. Like, why wouldn't you do that? So that's cool. Stops the free strategy session, and then so number one, you ask people, number two, people ask you, great. Number three, you can also do the solo thing. So quick thought this just happened, this is what I learned.

And. I think that's also a really important part of growth is having your mind changed and changing your opinion. Whereas, you see it, it's disgusting in politics. They do it and it's like you said this last year, it was like yeah, because I didn't know that. And they get they, they bully each other over it.

Let's say, and here's the other thing about just being a guest is they might keep it in the can for six months and then release it. And that's not that helpful to you. So I think do both. But understand that if you want control of your brand and you wanna own a business, or you wanna grow your own business, then having your platform to sing the song that you are singing on that given day is really valuable.

It's a really, an asset. It's an asset. Fantastic. Yes. Got it. Good. All right. Another que you ready for another question?

Like how do we, how can we tell the difference? The answer is you do your own research and you do your own work and you don't. When podcasts first came out and it was like, you know how to be a winner at the, or whatever it was, people were like, oh, great. And the same with Facebook posts, and the same with humans are generally trusting and nice.

That's then where I would go, just check who these my clients are. Do you wanna check? How do you check? You go in all the places where you check people out. Are they on LinkedIn? How old is their, how old is their business? Are people actually giving them testimonials?

I even looked the other day 'cause I was looking at investing in some marketing, some paid marketing. And I was not sure that the people who were the. The testimonial people were even real. And I was pressing pause on a sales video and finding the name of a person and I couldn't find that name.

And because there are pictures that are a little bit grainy 'cause they were taken on early digital cameras, right? Like I have. And even before, before digital cameras that exist that show people you are who you say you are. Plus there's people in your orbit that will say. When it comes to X, Kym is the only person I think about and that's I, you just do your homework, but yeah, you are right because the barrier of entry is so low on press this button and publish a podcast.

I don't want to see, I did this and now I'm gonna tell you how to do it. That really pisses me off because I'm really happy when someone is successful at doing one thing once, but that doesn't make them a teacher. That doesn't make them a coach, that doesn't make them someone who can replicate it for someone in completely different circumstances.

So that's one that you've gotta be careful of because. People, I don't think people mean to do it either. They just do it because they think what's next? I've achieved this goal, now I'm gonna be the guru. It's that's not really how it works. If I can say to you, I've worked with an astronaut, I've worked with an oncologist, and I've worked with a a lawyer, ex blah, and I've all helped them create podcasts that help grow their business.

exposure to your audience who are a bunch of people who are delusional and broke, like not really. It's remembering also that it lands on both sides of the fence, right? As you said, yes, there's your podcast and you are considering who you're inviting into your space to speak to, but also who's inviting you and, doing the due diligence on those people as well.

Here's the kind of amazing result. And it's I listen, if you ever testimonial. I'm gonna need everything from that person, right? I need their name, I need their position, I need their company or their organization. I need all this information I need to put online. And ideally when you publish it, I need a link to find them as well.

Anything less. And you've got me going. Nope, that's not real. Yeah, especially now you can invent. 'cause there was once a time where there was a limited amount of stock images that you could use to fill those little picture frames. But now AI can generate. Brand new people that Google has never seen before and we can't reverse image search them.

What's been most useful about this conversation?

The most helpful thing about this conversation is the reminder that podcasting. Like every other publishing opportunity is a living and breathing entity that will grow and will change, and you don't have to have it all figured out to get started. I. And while we are here comparing our day one to, the huge podcasters Day, 7,000 thinking, oh, I couldn't release a podcast because it doesn't sound or look anything like this.

And then knowing that you said something really interesting, as in the platform then becomes your toy, right? It's your football. You get to decide when you take it home. Yeah. And so that's a, that was a really powerful piece because actually you realize that there's so much more within your control than you realize.

It feels like podcasting is a very uncontrollable kind of sport in a sense, but actually you don't even need to curate to the nth degree. You can record, you can say the thing that's, most present or prominent on your mind. And as you said, six months down the line, you can say, I know I said that before, but actually here's what I just experienced.

What has shifted their perspective, the experiences they've had that made things made them see things in a new way? That, for me, is the interesting stuff. Not necessarily just the expertise. This is what I know, this is what I can prove. It's okay, you have this expertise. How is it growing? How is it changing?

What does it mean now? And so personally. That's the sort of thing I love hearing from others, but I'd forgotten that potentially people might enjoy hearing that from me too. Of course. The other person that I will name tha thanks for sharing that. I really appreciate it. I, you are saying things, I'm like, oh yeah.

And it got a following. And Robin Williams was on it talking about depression, which is incredible. And eventually Barack Obama showed up at his house and it was like this incredible thing. So he grew that and his podcast is his business and we're not really talking about that. But what it does bring to mind when you talk about that is when you dip in and out of that, and I don't listen all the time, but I've listened over the years.

There's no question our perception of each other has changed. There's no question of the fact our minds have changed about loads of things in business, and that's totally cool. So why wouldn't you want to share that with people who can then say, okay, look, Toby's not claiming to, to have said, what got you here won't get you there.

I was working out this., and here's what I learned from these people, and if I can remember their names, I'll credit them. Boom. Which is why I'll credit James Schramko. And why? Why? I'll credit Mark Maron. Yeah. Because James Schramko and Mark Maron don't want my clients. They've got their own, like they've got their own thing going on.

So what that also does is it backs up that I'm someone who does my homework and I know the genre. And the final point is with podcasting. People still can't agree what the definition of a podcast is. So if we are there, then you are more than entitled to do what the hell you want with yours. I love it. I love it.

On a more public platform, in a more public arena versus just me and my client where we are, and it hadn't occurred to me necessarily that I could potentially get great results. I. By being open or rather showing my work. And so maybe I should do a podcast called Showing My Work which essentially, it's show your working out.

But yeah, anyway, but we can get married to, I think the thing that I'm aware of is we can get married of certain to certain phrases and then that can stop us from doing anything about it. Because you're like, oh, but it doesn't fit in that box of power player or showing my work or not another business.

At any time during the journey. So I think where, and when I say the journey, I'm talking about making your podcast and not trying to use that one. I hate that word. But people will join any time. So I think if you are starting and you are starting, because you're in business, you want that first 10 episodes to be real signposts of those various things. If you think back to, there's case studies, there's what is this thing? What happens when I'm stuck? Like those, basically it's an FAQs page on your website, but there are testimonials that are live 'cause they're conversations. If you start there and you've got seven to 10 of those, boom, you've got through all the technical stuff, you've got through all the recording problems.

We talked about how progression and publishing progression is quite important, right? Showing people how you've grown in terms of your business and your ideas and, and how you do what you do. Now.

It's called Project Power Player because it is experimental and a huge part of Project Power Player's Foundation is this bunch of sort of ideas I have around power, power dynamics, what they mean in certain contexts, what they mean in business, personal context, whatever it is.

Or change my mind. Or, you know, give me your perspective to create that conversation. My question is, does that work in podcast form IE, can I create dialogue via podcast to have people communicate with me? Or is it better to keep that maybe on in blog where they can respond in comments and have podcasts as more sort of an overarching.

So point number one, you can't turn a blog into a podcast, but you can turn a podcast into a blog. It's much easier to do it that way because you re because you know, transcribe, auto, whatever. So that's the most efficient way. The second way, the second question I have for you is give me one simple line of one of those 51 or two things, like give me one law or one method or theory or however you're framing it.

Just gimme one.

Right. It's not authentic and it's not right. I don't, I don't believe that that is the way we connect with our audience, especially if we're gonna be vulnerable, manipulating in that sense. I hate it. I hate when I receive an email saying, oh sorry, forgot the link. Ah, it's another opportunity. It drives me up the wall, and yet it is taught consistently by.

Your belief is that people manufacture vulnerability. I'm inclined to agree with that as well. So, podcast episode title is, are you manufacturing your vulnerability? Quite challenging Alternative one. Do we manufacture our vulnerability to get clients? Right? Again, sharing the, sharing the responsibility rather than saying, are you doing that?

And now it's people crying on LinkedIn, like people in tears on LinkedIn. So, yeah, I think that that's one you can play with in loads of different ways. So you can do that as a solo episode. You can say, these are my thoughts. This is why I've come to this thought, and this is how I spot that shit.

Just to be aware. You might see it, you might disagree. If this resonated with you, come say hi on my website.com, the end, right? That's, that's, that's a solo episode version. The other version of that is with a guest who either agrees with you and has additional experience and that can build on that belief as a case in point, or somebody who disagrees with you.

You said, are we manufacturing our vulnerability? Change my mind, like I think we are. Change my mind. Here you go. Here's someone who came on and changed my mind about that. In this case, yes, in these cases, actually, maybe not. And this is why it's important and we've gotta be careful, especially when it comes to young people.

They're shitty, top of funnel things. What they are though are excellent relationship builders and all that other stuff. In this case, how I would use that particular podcast again would be to send it to somebody. I think in my book, I call it Prescription Pod, where you write a prescription. I've had loads of clients do this.

Now, who's in your pipeline? Who in your pipeline needs to hear that about vulnerability? Who in your pipeline needs to hear that about branding or about anything? Whatever. It doesn't matter who needs to hear that because yeah, put it out and yeah, put it on your socials, announce it on your social so people come and people just gotta do all that shit.

But also go to that network of people who are in your life right now. And say, ha. And then what will happen is you'll look at the network of people you're building on your dashboard of connections and contacts or how you manage your stuff and keep asking yourself, what does that person need next? Not that person needs a podcast.

And the problem with Solo podcast is you're not listening to anyone. So you have to then take them and say, I listened to you and you inspired this. So many things you've said could inspire me to do 20 solo episodes and we've been talking for over an hour, but they're in there now.

They're recorded. So I may or may not chop this up.

Yes, yes, yes. Cool. Thanks Kym. Thanks for having my bonus question.