The one about the 3Cs Rule, the voice of the customer, celebrating social media success and the “The Fifth Element” - TG79 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:02 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:10:09 Content Spotlights  

ROGER:  Elon Musk Used the 3 C's Rule to Give Tesla Staff an Ultimatum. It's a Crucial Lesson in Leadership by Kelly Main in Inc Magazine: https://www.inc.com/kelly-main/elon-musk-leadership-3-cs-rule.html 

PASCAL: Voice of the Customer: What Is It and Why Does It Matter for CX? By Scott Clarke for cmswire.com: https://www.cmswire.com/customer-experience/voice-of-the-customer-what-is-it-and-why-does-it-matters-for-cx/ 

00:23:10 Marketing Tech and Apps   

ROGER: It’s all about Apple “innovation”: 

Apple is turning your iPhone into a webcam (finally): https://www.tomsguide.com/features/apple-is-turning-your-iphone-into-a-webcam-everything-you-need-to-know 

Apple Just Killed the Password—for Real This Time: https://www.wired.co.uk/article/apple-passkeys-password-ios16-ventura 

PASCAL: It’s all about celebrating your social media success: 

Releasd https://www.releasd.com/ showcases the full breadth of modern PR activities in a visual format that busy clients and executives love. 

Coverage Book https://coveragebook.com/ beautifully designed reports with credible PR metrics you can be proud of. 

00:31:32 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:37:45 Creator Shout Outs  

ROGER: Theo Priestly – no nonsense, common sense views on Web3, the Metaverse and NFTs: https://www.linkedin.com/in/theopriestley/ 

PASCAL: Scott Myers, screenwriter, speaker, trainer, author of ‘The Protagonist Journey’ book and the ‘Go Into The Story’ blog https://gointothestory.blcklst.com/ 

00:42:54 Film Marketing  

THE FIFTH ELEMENT (1997) 

Director: Luc Besson 

Writer: Luc Besson and Robert Mark Kamen 

Music by: Eric Serra 

Starring: Bruce Willis (Korben Dallas), Milla Jovovich (Leeloo), Gary Olman (Jean-Baptise Emanuel Zorg), Chris Tucker (Ruby Rohd), Ian Holm (Vito Cornelius) 

Straplines: It Must Be Found. There is no future without it. 

A fun, family science fiction film incorporating the feel of Blade Runner and Metropolis with the offbeat humour and visuals of the Hitchhiker’s Guide to the Galaxy. We look at the marketing campaign for this blockbuster which will celebrate its 25th anniversary this year. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/