Shownotes
AI money is pouring into market research, but who actually owns the data feeding it? Kerry Hecht and Lenny Murphy dig into Simile's $2B valuation, the C-suite shakeup at Ipsos, and why a $20M-funded AI interview startup might be chasing scale it can't verify.
Plus: why "guardrails" are becoming the industry's next battleground, and what it means when big companies start selling outcomes instead of software.
