This was such a fun and interesting conversation with Zoë Meggert, CEO of Perfectly Planned Content, LLC. We discuss the importance of your content calendar and marketing funnel, challenges for advisors when trying to communicate their value, the 80/20 rule when creating content, and quality over quantity in your content.
Zoë brings to light the meaning between the intersection of writing what you love and what you want to write about AND what your clients actually care about.
Zoë Meggert has built Perfectly Planned Content around financial planners because she firmly believes that they’re changing the world - one life at a time. Together with her clients, she and her team help develop and implement unique content marketing strategies that connect and convert.