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How to Build Strong Referral Relationships and Network with Private Pay Therapists
Episode 7828th January 2026 • Business Of Therapy • Kelly McKenna, Therapist & Business Coach
00:00:00 00:18:43

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Networking is one of the most underrated (and coolest) parts of being a therapist online! And no, it’s not about being salesy, awkward, or “schmoozy.” It’s about building REAL relationships with people who share your values + care deeply about their work!

As an Instagram therapist, you will have people reach out who aren’t in your niche, aren’t in your licensed state, or are looking for something you don’t offer. This is where a strong referral network changes everything!

When you know and trust other therapists and helping professionals, you can confidently refer clients out. They’ll do the same for you, so it’s totally a win-win for everyone involved!

In today's episode, I'm talking about how to build strong referral relationships and network with private pay therapists.

In this episode, I cover:

  1. How to intentionally find therapists you resonate with on Instagram
  2. Other helping professionals to include in your referral network
  3. How to reach out and build real relationships
  4. What to talk about on networking calls + how to lead with connection first
  5. How to confidently send a warm hand-off that supports both the client & therapist
  6. Simple ways to nurture referral relationships long-term

Connect with Kelly:

  1. Follow on Instagram @businessoftherapy and @sitwithkelly
  2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

  1. This episode is sponsored by Alma, the financially rewarding way to go in-network
  2. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
  3. Private Practice Academy Bundle (PPA)
  4. Reels Membership
  5. Business Coaching Waitlist
  6. Free training
  7. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

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