Shownotes
You’ve probably heard the phrase “marketing funnel” tossed around like confetti — but what does it actually mean? And more importantly, how does it apply to your outdoor product or service business?
In this episode of The Landscaping Growth Script, Katy Doss of Script Marketing breaks down the three essential stages of the marketing funnel: Awareness, Consideration, and Conversion.
You’ll learn:
- Why affluent homeowners need a different marketing approach
- The biggest mistake outdoor businesses make when they skip funnel stages
- Real-world tactics to help you attract, nurture, and convert the right buyers
- What to post (and where) at every stage of the funnel
Whether you're running Pinterest ads, sending direct mail, or still stuck shouting “Book Now!” into the marketing void — this episode is going to help you build a smarter, more balanced strategy that actually works.
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